Rascasse Audience Intelligence

Scream (1996 film) Audience in United States

A data profile of the people who buy, follow and care about Scream (1996 film) in United States — modelled from more than twelve digital signal sources. Scream (1996 film) has an estimated audience of 6,989,740 people in United States.

#3among Horror in United States#123among Movie / TV Show / Series in United States#439in Movies & TV

The average Scream (1996 film) fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dakota Johnson, Dakota Fanning, Jon Hamm, with strongest over-indexing on Dakota Johnson (7.53× the country average).

Demographically, the Scream (1996 film) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scream (1996 film) fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Dakota Johnson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scream (1996 film) profile in United States.

Audience size
7M
in United States
Gender
62.8%♀
37.2% male
Age
36.4
average years
Country rank
#5026
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scream (1996 film) viewers

62.8% are female, 37.2% are male, average age 36.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Scream (1996 film) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age36.4
Estimated audience size6,989,740
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Scream (1996 film) audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Scream (1996 film) audience comes from United States.

Worldwide audience distribution share by country for Scream (1996 film)
CountryShare
United States31.0%
United Kingdom4.7%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scream (1996 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scream (1996 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.32×
02Oklahoma~100K1.30×
03Texas~800K1.28×
04Kentucky~100K1.27×
05West Virginia~40K1.24×
06Arizona~200K1.23×
07Arkansas~70K1.18×
08Indiana~100K1.16×
09California~900K1.14×
10Missouri~100K1.14×
11Alabama~100K1.13×
12Utah~70K1.13×
13Nevada~80K1.12×
14Louisiana~100K1.11×
15Mississippi~60K1.11×
16Ohio~200K1.09×
17Kansas~60K1.09×
18Illinois~300K1.07×
19Tennessee~200K1.07×
20Idaho~40K1.07×
21Georgia~200K1.05×
22Michigan~200K1.04×
23Colorado~100K1.04×
24Pennsylvania~200K1.03×
25Iowa~60K1.01×
26North Carolina~200K1.00×
27Nebraska~30K0.99×
28South Carolina~100K0.98×
29Oregon~80K0.96×
30North Dakota~10K0.95×
31Wisconsin~100K0.94×
32Florida~400K0.92×
33Washington~100K0.92×
34South Dakota~10K0.92×
35Virginia~200K0.91×
36Wyoming~10K0.91×
37Connecticut~60K0.90×
38Maryland~100K0.89×
39Montana~20K0.89×
40Minnesota~90K0.88×
41Rhode Island~20K0.88×
42Delaware~20K0.88×
43Alaska~10K0.87×
44New Jersey~200K0.84×
45New Hampshire~20K0.83×
46New York~300K0.82×
47Massachusetts~100K0.80×
48Maine~20K0.78×
49Washington, District of Columbia~10K0.64×
50Hawaii~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Scream (1996 film), United States
0.62×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scream (1996 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scream (1996 film) audience
#·InterestCategoryAffinity×
01Dakota JohnsonMovies & TV7.53×
02Dakota FanningMovies & TV7.53×
03Kate BeckinsaleMovies & TV7.53×
04Regina HallMovies & TV7.53×
05Christopher NolanMovies & TV7.53×
06Lily AllenMusic & Radio7.53×
07Jessica ChastainMovies & TV7.53×
08Will PoulterMovies & TV7.53×
09Woody AllenMovies & TV7.52×
10Jon HammMovies & TV7.17×
11Elle FanningMovies & TV6.97×
12Eyes Wide ShutMovies & TV6.81×
13FedEx OfficeBusiness & Career6.64×
14Keira KnightleyMovies & TV5.82×
15Bill MurrayMovies & TV4.91×
16Stranger ThingsMovies & TV2.59×
17RedditInternet & Social Media1.90×
18SubwayFood & Beverages1.90×
19Pizza HutFood & Beverages1.82×
20Burger KingFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scream (1996 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scream (1996 film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Convenience OrientationPREMIUM1.32×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scream (1996 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scream (1996 film) have in United States?

Scream (1996 film) has an estimated audience of 6,989,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scream (1996 film) viewers?

62.8% of Scream (1996 film) fans are female, 37.2% are male, with an average age of 36.4 years.

03

Which brands do Scream (1996 film) fans like most?

Scream (1996 film) fans show strongest brand affinity for Dakota Johnson (7.53×), Dakota Fanning (7.53×), and Jon Hamm (7.17×) over the country average.

04

Where do Scream (1996 film) fans live in United States?

Scream (1996 film) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Scream (1996 film) fans also like?

Beyond Scream (1996 film) itself, the audience over-indexes on Dakota Fanning (7.53×), Jon Hamm (7.17×), Elle Fanning (6.97×), and FedEx Office (6.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scream (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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