Scream (1996 film) Audience in United States

Scream (1996 film) has an estimated audience of 7,039,944 people in United States. 62.8% are female, 37.2% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Scream (1996 film) fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Scream (1996 film) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Scream (1996 film) fans

Demographic split for Scream (1996 film) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age36.4
Estimated audience size7,039,944

Audience persona

The typical Scream (1996 film) fan in United States is more female, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Scream (1996 film) in United States
RegionReachAffinity
California924,7811.19×
Texas808,0461.34×
Florida463,5460.97×
New York336,3370.85×
Illinois258,6611.1×
Pennsylvania240,9521.02×
Ohio236,9781.09×
Georgia232,3671.07×
North Carolina215,3801.02×
Michigan191,5121.04×
Arizona182,3851.27×
Virginia163,6320.95×
New Jersey155,6320.87×
Tennessee152,0721.08×
Indiana148,7281.16×
Washington136,7600.97×
Missouri130,6941.15×
Colorado120,8121.09×
Massachusetts114,9110.83×
Kentucky108,8821.23×
Alabama106,9911.09×
Maryland106,3280.88×
South Carolina105,0450.99×
Oklahoma101,6601.3×
Wisconsin100,1320.95×
Louisiana98,8411.09×
Minnesota91,6590.91×
Oregon80,0310.99×
Nevada78,2251.15×
Utah73,3501.16×
Arkansas65,7161.13×
Connecticut64,3570.91×
Mississippi61,9291.07×
Kansas60,4561.09×
Iowa57,6500.99×
New Mexico44,9451.27×
West Virginia38,6001.18×
Idaho37,6701.07×
Nebraska34,3690.97×
New Hampshire22,8900.83×
Maine19,1830.76×
Rhode Island19,1480.85×
Hawaii19,1060.63×
Montana16,6960.85×
Delaware15,8080.81×
South Dakota14,2290.87×
Washington, District of Columbia13,1780.62×
North Dakota13,0390.9×
Alaska12,2550.81×
Wyoming9,0520.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scream (1996 film) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.58×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scream (1996 film) audience
TraitClusterScore
ExtroversionTHRILL1.25
IndulgenceJOY1.18
Social Media UsageJOY1.17
IndividualismJOY1.13
Convenience OrientationPREMIUM1.13
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Scream (1996 film)
CountryShare
United States32.2%
United Kingdom4.9%
Mexico3.2%

See Scream (1996 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Scream (1996 film) have in United States?

Scream (1996 film) has an estimated audience of 7,039,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Scream (1996 film) fans?

62.8% of Scream (1996 film) fans are female, 37.2% are male, with an average age of 36.4 years.

Which brands do Scream (1996 film) fans like most?

Scream (1996 film) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Scream (1996 film) fans live in United States?

Scream (1996 film) fans in United States are most concentrated in California (reach 924,781), Texas (reach 808,046), and Florida (reach 463,546). These three regions account for the largest share of the active audience.

What other brands do Scream (1996 film) fans also like?

Beyond Scream (1996 film) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scream (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.