Rascasse Audience Intelligence

Will Poulter Audience in United States

A data profile of the people who buy, follow and care about Will Poulter in United States — modelled from more than twelve digital signal sources. Will Poulter has an estimated audience of 3,220,980 people in United States.

#490among Actor Actress or TV Star in United States#1403among Person in United States#1224in Movies & TV

The average Will Poulter fan in United States is 25.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rebecca Hall, Dan Stevens, Toyota FJ Cruisers, with strongest over-indexing on Rebecca Hall (316.95× the country average).

Demographically, the Will Poulter audience skews balanced with an average age of 25.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will Poulter fan in United States is balanced, around 25.3 years old, with strong Quality Awareness tendencies and a notable affinity for Rebecca Hall.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will Poulter profile in United States.

Audience size
3.2M
in United States
Gender
50.6%♀
49.4% male
Age
25.3
average years
Country rank
#9680
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will Poulter fans

50.6% are female, 49.4% are male, average age 25.3.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Will Poulter audience in United States
MetricValue
Female50.6%
Male49.4%
Average age25.3
Estimated audience size3,220,980
Fig. 03

Age distribution

Ø 25.3
average years
Age distribution of the Will Poulter audience in United States
Age bracketShare%
16-1970%
20-2912%
30-398%
40-498%
50+3%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Will Poulter audience comes from United States.

Worldwide audience distribution share by country for Will Poulter
CountryShare
United States33.5%
United Kingdom13.3%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will Poulter audience in United States is strongest.

Fig. 05

Top regions by affinity

Will Poulter fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.35×
02Idaho~20K1.27×
03Colorado~70K1.18×
04Washington~80K1.15×
05Oklahoma~50K1.15×
06Montana~10K1.15×
07Missouri~70K1.14×
08Oregon~50K1.14×
09Illinois~100K1.10×
10Alaska~9K1.10×
11Kansas~30K1.06×
12Arizona~80K1.05×
13Indiana~70K1.05×
14Ohio~100K1.04×
15Minnesota~50K1.03×
16Kentucky~50K1.03×
17North Dakota~8K1.03×
18California~400K1.02×
19Tennessee~70K1.02×
20Arkansas~30K1.02×
21Iowa~30K1.02×
22New Hampshire~10K1.02×
23Michigan~100K1.01×
24Maine~10K1.01×
25Texas~300K1.00×
26Wisconsin~50K0.99×
27New Mexico~20K0.99×
28Nevada~30K0.98×
29Nebraska~20K0.98×
30Vermont~6K0.97×
31Pennsylvania~100K0.96×
32North Carolina~100K0.96×
33Massachusetts~70K0.94×
34South Dakota~8K0.94×
35Virginia~80K0.93×
36West Virginia~20K0.93×
37Georgia~100K0.92×
38Alabama~50K0.92×
39South Carolina~50K0.91×
40Hawaii~10K0.91×
41Connecticut~30K0.90×
42New York~200K0.89×
43Rhode Island~10K0.88×
44Maryland~50K0.87×
45Florida~200K0.86×
46Louisiana~40K0.86×
47New Jersey~80K0.85×
48Delaware~9K0.85×
49Washington, District of Columbia~9K0.83×
50Mississippi~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Will Poulter, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will Poulter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will Poulter audience
#·InterestCategoryAffinity×
01Frost/Nixon (film)Movies & TV426.11×
02Daley BlindSports420.69×
03Jourdan DunnFashion & Accessoires360.49×
04Dan DeaconMusic & Radio318.04×
05Rebecca HallMovies & TV316.95×
06Dan StevensMovies & TV301.31×
07Toyota FJ CruisersCars & Mobility272.44×
08Honda FCX ClarityCars & Mobility200.69×
09Ford GalaxieCars & Mobility179.58×
10Iceberg (fashion house)Fashion & Accessoires116.76×
11Transcendence (2014 film)Movies & TV109.47×
12Die AntwoordMusic & Radio106.29×
13Suki WaterhouseFashion & Accessoires77.01×
14Honda RidgelineCars & Mobility68.88×
15Joan CollinsFashion & Accessoires67.14×
16The Prestige (film)Movies & TV46.83×
17Jessica ChastainMovies & TV38.61×
18Kate BeckinsaleMovies & TV31.00×
19Lily AllenMusic & Radio28.84×
20Millie Bobby BrownMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will Poulter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will Poulter audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.29×
Design AffinityPREMIUM2.41×
Luxury OrientationPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will Poulter audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
Family OrientationCONSERVATISM0.57×
Convenience OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will Poulter have in United States?

Will Poulter has an estimated audience of 3,220,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Will Poulter fans?

50.6% of Will Poulter fans are female, 49.4% are male, with an average age of 25.3 years.

03

Which brands do Will Poulter fans like most?

Will Poulter fans show strongest brand affinity for Rebecca Hall (316.95×), Dan Stevens (301.31×), and Toyota FJ Cruisers (272.44×) over the country average.

04

Where do Will Poulter fans live in United States?

Will Poulter fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Will Poulter fans also like?

Beyond Will Poulter itself, the audience over-indexes on Dan Stevens (301.31×), Toyota FJ Cruisers (272.44×), Frost/Nixon (film) (426.11×), and Suki Waterhouse (77.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Will Poulter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will Poulter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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