Die Antwoord Audience in United States

Die Antwoord logo

Die Antwoord has an estimated audience of 709,648 people in United States. 35.9% are female, 64.1% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Tommy Cash, Little Big, Down The Rabbit Hole, Will Poulter, Educational robotics.

The average Die Antwoord fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tommy Cash, Little Big, Down The Rabbit Hole, with strongest over-indexing on Tommy Cash (2205.73× the country average). Demographically, the Die Antwoord audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Die Antwoord fans

Demographic split for Die Antwoord audience in United States
MetricValue
Female35.9%
Male64.1%
Average age35.4
Estimated audience size709,648

Audience persona

The typical Die Antwoord fan in United States is more male, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tommy Cash.

Top regions in United States

Top regions ranked by reach for Die Antwoord in United States
RegionReachAffinity
California90,5371.16×
Texas56,3470.92×
Florida35,2700.73×
New York33,1210.84×
Ohio24,0291.1×
Illinois23,0560.98×
Pennsylvania22,2030.93×
Washington21,3621.5×
Michigan20,9141.13×
Colorado20,5361.84×
North Carolina16,7080.78×
Arizona15,9901.1×
Georgia14,9730.68×
Oregon14,8271.82×
Virginia14,1160.82×
Massachusetts13,5580.97×
Tennessee13,4110.94×
Missouri12,1611.06×
Indiana11,7250.9×
New Jersey10,7550.6×
Wisconsin10,1790.95×
Minnesota9,9470.98×
Oklahoma8,7091.11×
Maryland8,6020.7×
Kentucky8,1120.91×
Nevada7,4251.08×
Louisiana7,3920.81×
Utah7,1921.13×
South Carolina7,0420.66×
Alabama6,6920.68×
Iowa5,6100.96×
Kansas5,4240.97×
Arkansas5,2600.9×
Connecticut5,2020.73×
New Mexico4,6471.31×
Idaho4,5631.28×
Nebraska3,4470.97×
Mississippi3,2290.55×
Maine3,1231.23×
New Hampshire3,0691.1×
Montana3,0571.55×
West Virginia2,9060.88×
Hawaii2,3450.77×
Alaska2,0161.33×
Washington, District of Columbia1,9200.9×
Rhode Island1,8520.82×
North Dakota1,6011.1×
South Dakota1,4830.9×
Vermont1,3631.09×
Wyoming1,2881.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Die Antwoord audience
BrandAffinityCategory
Tommy Cash2205.73×Music & Radio
Little Big2652.51×Music & Radio
Down The Rabbit Hole1753.66×Music & Radio
Will Poulter137.85×Movies & TV
Educational robotics448.42×Kids & Family
MØL130.15×Music & Radio
Mura Masa588.5×Music & Radio
Refused306.85×Music & Radio
Grove Street163.2×Music & Radio
Louis the Child588.5×Music & Radio
Desolated163.2×Music & Radio
Deez Nuts162.98×Music & Radio
Valerian and the City of a Thousand Planets181.59×Movies & TV
Daughters98.42×Music & Radio
Nasty163.2×Music & Radio
Spiders48.69×Music & Radio
Andrew W.K.244.1×Music & Radio
Melbourne Cricket Ground135×Sports
Dreams Riviera Cancun Resort & Spa128.48×
The Inbetweeners Movie275.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Die Antwoord audience
TraitClusterScore
Early Adopter MentalityPOWER1.84
Urban LifestyleOPEN1.61
ExtroversionTHRILL1.6
IndividualismJOY1.31
LGBTQ+ IdentityOPEN1.27
SustainabilityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Die Antwoord
CountryShare
United States24.8%
United Kingdom7.6%
Germany7.1%

See Die Antwoord audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Die Antwoord have in United States?

Die Antwoord has an estimated audience of 709,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Die Antwoord fans?

35.9% of Die Antwoord fans are female, 64.1% are male, with an average age of 35.4 years.

Which brands do Die Antwoord fans like most?

Die Antwoord fans show strongest brand affinity for Tommy Cash (2205.73×), Little Big (2652.51×), and Down The Rabbit Hole (1753.66×) over the country average.

Where do Die Antwoord fans live in United States?

Die Antwoord fans in United States are most concentrated in California (reach 90,537), Texas (reach 56,347), and Florida (reach 35,270). These three regions account for the largest share of the active audience.

What other brands do Die Antwoord fans also like?

Beyond Die Antwoord itself, the audience over-indexes on Little Big (2652.51×), Down The Rabbit Hole (1753.66×), Will Poulter (137.85×), and Educational robotics (448.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Die Antwoord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.