Rascasse Audience Intelligence

Die Antwoord Audience in United States

A data profile of the people who buy, follow and care about Die Antwoord in United States — modelled from more than twelve digital signal sources. Die Antwoord has an estimated audience of 767,184 people in United States.

#392among Band in United States#6557among Person in United States#3772in Music & Radio

The average Die Antwoord fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Little Big, Tommy Cash, Down The Rabbit Hole, with strongest over-indexing on Little Big (2652.51× the country average).

Demographically, the Die Antwoord audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Die Antwoord fan in United States is more male, around 35.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Little Big.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Die Antwoord profile in United States.

Audience size
767K
in United States
Gender
35.9%♀
64.1% male
Age
35.4
average years
Country rank
#28215
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Die Antwoord fans

35.9% are female, 64.1% are male, average age 35.4.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Die Antwoord audience in United States
MetricValue
Female35.9%
Male64.1%
Average age35.4
Estimated audience size767,184
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Die Antwoord audience in United States
Age bracketShare%
16-1922%
20-2928%
30-3924%
40-4918%
50+9%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Die Antwoord audience comes from United States.

Worldwide audience distribution share by country for Die Antwoord
CountryShare
United States25.7%
United Kingdom7.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Die Antwoord audience in United States is strongest.

Fig. 05

Top regions by affinity

Die Antwoord fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.78×
02Colorado~20K1.66×
03Montana~3K1.54×
04Washington~20K1.47×
05New Mexico~5K1.39×
06Alaska~2K1.34×
07Idaho~5K1.31×
08Maine~3K1.25×
09Utah~7K1.17×
10Oklahoma~9K1.16×
11North Dakota~2K1.14×
12Arizona~20K1.12×
13Vermont~1K1.11×
14Nevada~8K1.10×
15California~80K1.06×
16New Hampshire~3K1.06×
17Michigan~20K1.04×
18Missouri~10K1.04×
19Ohio~20K1.02×
20Kansas~6K1.01×
21Iowa~6K1.00×
22Nebraska~4K0.99×
23South Dakota~2K0.99×
24Minnesota~10K0.98×
25West Virginia~3K0.97×
26Kentucky~9K0.96×
27Arkansas~6K0.95×
28Tennessee~10K0.93×
29Wisconsin~10K0.93×
30Indiana~10K0.90×
31Texas~50K0.89×
32Pennsylvania~20K0.88×
33Illinois~20K0.88×
34Massachusetts~10K0.87×
35Louisiana~8K0.86×
36Washington, District of Columbia~2K0.85×
37Rhode Island~2K0.84×
38Hawaii~3K0.83×
39North Carolina~20K0.78×
40Virginia~10K0.78×
41New York~30K0.76×
42Florida~40K0.75×
43Alabama~7K0.74×
44Connecticut~5K0.73×
45Delaware~1K0.71×
46Georgia~20K0.70×
47Maryland~8K0.68×
48South Carolina~7K0.68×
49Mississippi~4K0.66×
50New Jersey~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Die Antwoord, United States
0.57×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Die Antwoord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Die Antwoord audience
#·InterestCategoryAffinity×
01Little BigMusic & Radio2652.51×
02Tommy CashMusic & Radio2205.73×
03Down The Rabbit HoleMusic & Radio1753.66×
04Mura MasaMusic & Radio588.50×
05Louis the ChildMusic & Radio588.50×
06Educational roboticsKids & Family448.42×
07RefusedMusic & Radio306.85×
08Andrew W.K.Music & Radio244.10×
09Valerian and the City of a Thousand PlanetsMovies & TV181.59×
10Grove StreetMusic & Radio163.20×
11DesolatedMusic & Radio163.20×
12NastyMusic & Radio163.20×
13Deez NutsMusic & Radio162.98×
14Children of BodomMusic & Radio151.00×
15Will PoulterMovies & TV137.85×
16Melbourne Cricket GroundSports135.00×
17MØLMusic & Radio130.15×
18DaughtersMusic & Radio98.42×
19SpidersMusic & Radio48.69×
20Therapy?Music & Radio40.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Die Antwoord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Die Antwoord audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.70×
SpiritualityBALANCE1.47×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Die Antwoord audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Die Antwoord have in United States?

Die Antwoord has an estimated audience of 767,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Die Antwoord fans?

35.9% of Die Antwoord fans are female, 64.1% are male, with an average age of 35.4 years.

03

Which brands do Die Antwoord fans like most?

Die Antwoord fans show strongest brand affinity for Little Big (2652.51×), Tommy Cash (2205.73×), and Down The Rabbit Hole (1753.66×) over the country average.

04

Where do Die Antwoord fans live in United States?

Die Antwoord fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Die Antwoord fans also like?

Beyond Die Antwoord itself, the audience over-indexes on Tommy Cash (2205.73×), Down The Rabbit Hole (1753.66×), Educational robotics (448.42×), and Will Poulter (137.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Die Antwoord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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