Rascasse Audience Intelligence

Nasty Audience in United States

A data profile of the people who buy, follow and care about Nasty in United States — modelled from more than twelve digital signal sources. Nasty has an estimated audience of 698,309 people in United States.

#76among Punk in United States#7051among Person in United States#4061in Music & Radio

The average Nasty fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Die Antwoord, Buckethead, Heaven Shall Burn, with strongest over-indexing on Die Antwoord (163.2× the country average).

Demographically, the Nasty audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nasty fan in United States is more male, around 33.8 years old, with strong Tradition tendencies and a notable affinity for Die Antwoord.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nasty profile in United States.

Audience size
698K
in United States
Gender
31.0%♀
69.0% male
Age
33.8
average years
Country rank
#29965
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nasty fans

31.0% are female, 69.0% are male, average age 33.8.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Nasty audience in United States
MetricValue
Female31.0%
Male69.0%
Average age33.8
Estimated audience size698,309
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Nasty audience in United States
Age bracketShare%
16-1920%
20-2945%
30-398%
40-4922%
50+5%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Nasty audience comes from United States.

Worldwide audience distribution share by country for Nasty
CountryShare
Japan22.6%
South Africa22.2%
United States15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nasty audience in United States is strongest.

Fig. 05

Top regions by affinity

Nasty fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~60K2.57×
02Louisiana~20K1.59×
03Mississippi~10K1.56×
04Alabama~20K1.43×
05Georgia~30K1.31×
06South Carolina~20K1.29×
07Arkansas~8K1.21×
08North Carolina~30K1.14×
09Kentucky~10K1.14×
10Texas~80K1.11×
11Maryland~20K1.09×
12Virginia~20K1.08×
13Missouri~10K1.04×
14Oklahoma~9K1.04×
15Tennessee~20K1.03×
16Indiana~20K1.03×
17California~90K1.02×
18Florida~60K1.02×
19New Mexico~4K1.02×
20New York~40K1.00×
21Washington, District of Columbia~2K0.98×
22Pennsylvania~30K0.97×
23Illinois~30K0.97×
24Michigan~20K0.97×
25Nevada~8K0.97×
26Alaska~2K0.97×
27New Jersey~20K0.96×
28West Virginia~4K0.96×
29Hawaii~3K0.95×
30Delaware~2K0.95×
31South Dakota~2K0.94×
32Connecticut~7K0.93×
33North Dakota~2K0.93×
34Montana~2K0.92×
35Arizona~10K0.91×
36Kansas~6K0.91×
37Rhode Island~2K0.91×
38Vermont~1K0.91×
39Washington~10K0.89×
40Massachusetts~10K0.88×
41Iowa~6K0.87×
42Nebraska~4K0.87×
43Idaho~4K0.87×
44Maine~3K0.87×
45Minnesota~10K0.85×
46New Hampshire~3K0.85×
47Wisconsin~10K0.84×
48Oregon~7K0.81×
49Utah~6K0.81×
50Colorado~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Nasty, United States
0.76×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nasty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nasty audience
#·InterestCategoryAffinity×
01Heaven Shall BurnMusic & Radio403.85×
02Die AntwoordMusic & Radio163.20×
03August Burns RedMusic & Radio95.14×
04BucketheadMusic & Radio75.45×
05MelvinsMusic & Radio53.42×
06BabymetalMusic & Radio47.48×
07The Smashing PumpkinsMusic & Radio46.38×
08Ice Nine KillsMusic & Radio36.38×
09FugaziMusic & Radio34.87×
10DeftonesMusic & Radio26.15×
11Kate BeckinsaleMovies & TV20.00×
12Jessica ChastainMovies & TV20.00×
13Patricia ArquetteMovies & TV20.00×
14Allison JanneyMovies & TV20.00×
15Anna FarisMovies & TV17.75×
16Olivia MunnMovies & TV16.90×
17Chester BenningtonMusic & Radio16.81×
18Will PoulterMovies & TV16.35×
19Thrash metalMusic & Radio11.48×
20Diane KeatonMovies & TV5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nasty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nasty audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.58×
ExtroversionTHRILL1.48×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nasty audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Quality AwarenessPREMIUM0.65×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nasty have in United States?

Nasty has an estimated audience of 698,309 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nasty fans?

31.0% of Nasty fans are female, 69.0% are male, with an average age of 33.8 years.

03

Which brands do Nasty fans like most?

Nasty fans show strongest brand affinity for Die Antwoord (163.2×), Buckethead (75.45×), and Heaven Shall Burn (403.85×) over the country average.

04

Where do Nasty fans live in United States?

Nasty fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Ohio (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nasty fans also like?

Beyond Nasty itself, the audience over-indexes on Buckethead (75.45×), Heaven Shall Burn (403.85×), August Burns Red (95.14×), and Kate Beckinsale (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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