Nasty Audience in United States
Nasty has an estimated audience of 292,507 people in United States. 31.0% are female, 69.0% are male, average age 32.6. Top brand affinities: Home equity, Monmouth County, New Jersey, Dog breed, Winemaking, Celtic mythology.
Top brand affinities include Home equity, Monmouth County, New Jersey, Dog breed, with strongest over-indexing on Home equity (20× the country average). Demographically, the Nasty audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Nasty fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 32.6 |
| Estimated audience size | 292,507 |
Audience persona
The typical Nasty fan in United States is more male, around 32.6 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Monmouth County, New Jersey | 43.98× | Travel & Leisure |
| Dog breed | 4.82× | Pets & Animals |
| Winemaking | 16.19× | Food & Beverages |
| Celtic mythology | 18.66× | Arts & Culture |
| Jasmine Star | 47.42× | Business & Career |
| Israel | 2.64× | Travel & Leisure |
| Home construction | 1.63× | Home & Garden |
| Alaska | 1.85× | Travel & Leisure |
| Wikia | 3.44× | Internet & Social Media |
| Minnesota | 1.61× | Travel & Leisure |
| Captain America (1990 film) | 4.15× | Movies & TV |
| Nebraska | 2.25× | Travel & Leisure |
| Sinaloa | 2.98× | Travel & Leisure |
| Bank account | 1.9× | Business & Career |
| Unique Gifts | 1.8× | Shopping |
| 3D printing | 1.87× | Technology & Electronics |
| Gift registry | 9.11× | Kids & Family |
| Jax Teller | 12.25× | Movies & TV |
| Moquegua | 8.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.27 |
| Extroversion | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.57 |
| Tradition | CONSERVATISM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.5% |
| United States | 17.1% |
| South Africa | 15.7% |
See Nasty audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.