Nasty Audience in United States
Nasty has an estimated audience of 292,507 people in United States. 31.0% are female, 69.0% are male, average age 32.6. Top brand affinities: Die Antwoord, Buckethead, Gremlins, Björk, August Burns Red.
Top brand affinities include Die Antwoord, Buckethead, Gremlins, with strongest over-indexing on Die Antwoord (207.26× the country average). Demographically, the Nasty audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Nasty fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 32.6 |
| Estimated audience size | 292,507 |
Audience persona
The typical Nasty fan in United States is more male, around 32.6 years old, with strong Risk Appetite tendencies and a notable affinity for Die Antwoord.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Die Antwoord | 207.26× | Music & Radio |
| Buckethead | 62.76× | Music & Radio |
| Gremlins | 26.62× | Movies & TV |
| Björk | 38.9× | Music & Radio |
| August Burns Red | 112.15× | Music & Radio |
| Ice Nine Kills | 55.39× | Music & Radio |
| Kate Beckinsale | 20× | Movies & TV |
| Babymetal | 43.98× | Music & Radio |
| Tech N9ne | 54.31× | Music & Radio |
| Anna Faris | 20× | Movies & TV |
| Heaven Shall Burn | 288.46× | Music & Radio |
| Will Poulter | 20× | Movies & TV |
| Jessica Chastain | 20× | Movies & TV |
| Patricia Arquette | 20× | Movies & TV |
| Volbeat | 49.98× | Music & Radio |
| Thrash metal | 13.14× | Music & Radio |
| Machine Gun Kelly (rapper) | 22.18× | Music & Radio |
| Glam rock | 21.47× | Music & Radio |
| The Smashing Pumpkins | 47.42× | Music & Radio |
| Melvins | 46.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.27 |
| Extroversion | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.57 |
| Tradition | CONSERVATISM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.5% |
| United States | 17.1% |
| South Africa | 15.7% |
See Nasty audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nasty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.