A data profile of the people who buy, follow and care about Melvins in United States — modelled from more than twelve digital signal sources. Melvins has an estimated audience of 384,656 people in United States.
The average Melvins fan in United States is 39.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, North Carolina.
Top brand affinities include Nebula, J.Jill, Corrosion of Conformity, with strongest over-indexing on Nebula (280.36× the country average).
Demographically, the Melvins audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Melvins fan in United States is more male, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Nebula.
The key figures that characterise the Melvins profile in United States.
31.8% are female, 68.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 39.9 |
| Estimated audience size | 384,656 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 14% |
of the worldwide Melvins audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.3% |
| Brazil | 5.1% |
| United Kingdom | 5.0% |
Where the Melvins audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~20K | 3.10× | |
| 02 | Rhode Island | ~3K | 2.34× | |
| 03 | Wyoming | ~1K | 2.25× | |
| 04 | North Carolina | ~20K | 1.59× | |
| 05 | Iowa | ~5K | 1.52× | |
| 06 | South Dakota | ~1K | 1.32× | |
| 07 | Louisiana | ~7K | 1.27× | |
| 08 | Arkansas | ~4K | 1.17× | |
| 09 | Mississippi | ~4K | 1.17× | |
| 10 | Kentucky | ~6K | 1.12× | |
| 11 | Utah | ~4K | 1.12× | |
| 12 | North Dakota | <1K | 1.11× | |
| 13 | Michigan | ~10K | 1.09× | |
| 14 | Washington | ~9K | 1.06× | |
| 15 | Oregon | ~5K | 1.03× | |
| 16 | West Virginia | ~2K | 0.96× | |
| 17 | Illinois | ~10K | 0.94× | |
| 18 | Pennsylvania | ~10K | 0.93× | |
| 19 | Oklahoma | ~4K | 0.91× | |
| 20 | Delaware | ~1K | 0.90× | |
| 21 | Texas | ~30K | 0.88× | |
| 22 | California | ~40K | 0.87× | |
| 23 | Montana | <1K | 0.87× | |
| 24 | New Mexico | ~2K | 0.86× | |
| 25 | New Hampshire | ~1K | 0.86× | |
| 26 | Ohio | ~10K | 0.85× | |
| 27 | Alabama | ~5K | 0.85× | |
| 28 | Idaho | ~2K | 0.85× | |
| 29 | Tennessee | ~7K | 0.84× | |
| 30 | Missouri | ~5K | 0.84× | |
| 31 | Alaska | <1K | 0.84× | |
| 32 | Indiana | ~6K | 0.83× | |
| 33 | Maine | ~1K | 0.82× | |
| 34 | Maryland | ~6K | 0.81× | |
| 35 | Colorado | ~5K | 0.81× | |
| 36 | Nebraska | ~2K | 0.81× | |
| 37 | Massachusetts | ~6K | 0.80× | |
| 38 | Minnesota | ~5K | 0.80× | |
| 39 | Connecticut | ~3K | 0.80× | |
| 40 | Kansas | ~3K | 0.80× | |
| 41 | Virginia | ~8K | 0.78× | |
| 42 | Nevada | ~3K | 0.78× | |
| 43 | Georgia | ~9K | 0.76× | |
| 44 | Washington, District of Columbia | <1K | 0.76× | |
| 45 | Wisconsin | ~5K | 0.75× | |
| 46 | Arizona | ~6K | 0.74× | |
| 47 | Hawaii | ~1K | 0.71× | |
| 48 | New Jersey | ~7K | 0.70× | |
| 49 | Florida | ~20K | 0.68× | |
| 50 | New York | ~20K | 0.68× |
The strongest cross-interests of the Melvins audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HENGE | Music & Radio | 428.38× | ||
| 02 | Fu Manchu (band) | Music & Radio | 338.22× | ||
| 03 | Hater (band) | Music & Radio | 322.81× | ||
| 04 | Nebula | Music & Radio | 280.36× | ||
| 05 | Bombus | Music & Radio | 273.92× | ||
| 06 | Castle Rat | Music & Radio | 270.80× | ||
| 07 | Josh Homme | Music & Radio | 188.62× | ||
| 08 | Corrosion of Conformity | Music & Radio | 183.16× | ||
| 09 | Refused | Music & Radio | 176.66× | ||
| 10 | Graveyard (band) | Music & Radio | 163.96× | ||
| 11 | J.Jill | Shopping | 163.81× | ||
| 12 | Pallbearer | Music & Radio | 156.27× | ||
| 13 | Sentenced | Music & Radio | 145.82× | ||
| 14 | Weedeater (band) | Music & Radio | 137.62× | ||
| 15 | Clutch (band) | Music & Radio | 133.38× | ||
| 16 | Pain | Music & Radio | 108.72× | ||
| 17 | Tool | Music & Radio | 86.74× | ||
| 18 | Carnation | Music & Radio | 77.49× | ||
| 19 | Dead Poet Society | Music & Radio | 51.90× | ||
| 20 | Casey | Music & Radio | 19.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.68× | |
| Tradition | CONSERVATISM | 1.69× | |
| Early Adopter Mentality | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Luxury Orientation | PREMIUM | 1.12× |
Melvins has an estimated audience of 384,656 people in United States, concentrated in California and Texas.
31.8% of Melvins fans are female, 68.2% are male, with an average age of 39.9 years.
Melvins fans show strongest brand affinity for Nebula (280.36×), J.Jill (163.81×), and Corrosion of Conformity (183.16×) over the country average.
Melvins fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Melvins itself, the audience over-indexes on J.Jill (163.81×), Corrosion of Conformity (183.16×), Fu Manchu (band) (338.22×), and Sentenced (145.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Melvins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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