J.Jill Audience in United States

J.Jill logo

J.Jill has an estimated audience of 3,412,249 people in United States. 91.9% are female, 8.1% are male, average age 49.1. Top regions: California, New York, Texas. Top brand affinities: Fitness & Health, Soft Surroundings, Orlebar Brown, Barbour, NHL (video game series).

The average J.Jill fan in United States is 49.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fitness & Health, Soft Surroundings, Orlebar Brown, with strongest over-indexing on Fitness & Health (144.39× the country average). Demographically, the J.Jill audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Apparel

Demographics of J.Jill fans

Demographic split for J.Jill audience in United States
MetricValue
Female91.9%
Male8.1%
Average age49.1
Estimated audience size3,412,249

Audience persona

The typical J.Jill fan in United States is more female, around 49.1 years old, with strong Design Affinity tendencies and a notable affinity for Fitness & Health.

Top regions in United States

Top regions ranked by reach for J.Jill in United States
RegionReachAffinity
California255,8880.68×
New York177,9420.93×
Texas171,0750.58×
Pennsylvania146,5631.28×
Florida136,7200.59×
North Carolina135,1671.32×
Massachusetts132,7101.97×
Illinois126,1651.11×
Virginia113,2501.36×
New Jersey112,7211.3×
Ohio103,0320.98×
Michigan100,9661.13×
Georgia92,6600.88×
Tennessee84,6231.24×
Minnesota74,5371.52×
South Carolina69,4421.35×
Connecticut68,2431.99×
Maryland67,1501.14×
Washington62,8350.92×
Wisconsin60,7921.18×
Alabama54,7091.15×
Colorado53,9461×
Arizona51,4250.74×
Indiana50,4190.81×
Missouri49,7300.9×
Oregon43,1011.1×
Louisiana38,0260.86×
Kentucky36,0810.84×
Iowa31,4891.12×
Oklahoma28,6090.76×
Kansas26,5360.99×
Arkansas26,4370.94×
Mississippi23,8230.85×
New Hampshire22,9521.71×
Maine21,7231.78×
Rhode Island19,5461.8×
Utah15,4410.51×
Nebraska13,6480.8×
Nevada13,5860.41×
Idaho11,1570.65×
New Mexico10,6670.62×
West Virginia10,0680.63×
Delaware9,4701.01×
Vermont8,8251.47×
Washington, District of Columbia6,5960.64×
Montana6,5280.69×
Hawaii5,6840.39×
South Dakota5,2910.67×
North Dakota4,2030.6×
Alaska3,8110.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J.Jill audience
BrandAffinityCategory
Fitness & Health144.39×Games
Soft Surroundings91.76×Shopping
Orlebar Brown158.93×Fashion & Accessoires
Barbour49.25×Fashion & Accessoires
NHL (video game series)30.02×Games
Joules45.99×Fashion & Accessoires
COS22.39×Shopping
Yahoo!ショッピング4.52×
JoS. A. Bank Clothiers16.2×Business & Career
White House Black Market12.73×Fashion & Accessoires
J.Crew Factory8.81×Shopping
T.J.Maxx3.91×Shopping
Australia's Got Talent96.99×Movies & TV
Robert Redford5.38×Movies & TV
Eileen Fisher16.11×Fashion & Accessoires
Noah (band)20×Movies & TV
Pay Day (board game)20.73×Games
Hyrox36.87×Sports
Men's Fashion6.97×Fashion & Accessoires
Pure Hockey17.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J.Jill audience
TraitClusterScore
Design AffinityPREMIUM1.92
CreativityOPEN1.57
IndulgenceJOY1.29
Pet OwnershipJOY1.28
Quality AwarenessPREMIUM1.24
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for J.Jill
CountryShare
United States91.9%
Japan1.2%
China1.0%

See J.Jill audiences in other countries

More Apparel audiences in United States

Frequently asked questions

How many fans does J.Jill have in United States?

J.Jill has an estimated audience of 3,412,249 people in United States, concentrated in California and New York.

What is the gender split and age of J.Jill fans?

91.9% of J.Jill fans are female, 8.1% are male, with an average age of 49.1 years.

Which brands do J.Jill fans like most?

J.Jill fans show strongest brand affinity for Fitness & Health (144.39×), Soft Surroundings (91.76×), and Orlebar Brown (158.93×) over the country average.

Where do J.Jill fans live in United States?

J.Jill fans in United States are most concentrated in California (reach 255,888), New York (reach 177,942), and Texas (reach 171,075). These three regions account for the largest share of the active audience.

What other brands do J.Jill fans also like?

Beyond J.Jill itself, the audience over-indexes on Soft Surroundings (91.76×), Orlebar Brown (158.93×), Barbour (49.25×), and NHL (video game series) (30.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J.Jill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.