Rascasse Audience Intelligence

J.Jill Target Market in United States

A data profile of the people who buy, follow and care about J.Jill in United States — modelled from more than twelve digital signal sources. J.Jill has an estimated audience of 3,444,595 people in United States.

#3among Apparel in United States#957among Brand in United States#192in Shopping

The average J.Jill fan in United States is 49.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Fitness & Health, Soft Surroundings, Orlebar Brown, with strongest over-indexing on Fitness & Health (144.39× the country average).

Demographically, the J.Jill audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J.Jill fan in United States is more female, around 49.1 years old, with strong Design Affinity tendencies and a notable affinity for Fitness & Health.

Category: Shopping · Type: Brand · Subtype: Apparel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J.Jill profile in United States.

Audience size
3.4M
in United States
Gender
91.9%♀
8.1% male
Age
49.1
average years
Country rank
#9156
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J.Jill

91.9% are female, 8.1% are male, average age 49.1.

Fig. 02

Gender split

91.9%
Female
8.1%
Male
Demographic split for J.Jill audience in United States
MetricValue
Female91.9%
Male8.1%
Average age49.1
Estimated audience size3,444,595
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the J.Jill audience in United States
Age bracketShare%
16-198%
20-297%
30-3911%
40-4925%
50+49%
Fig. 04

Worldwide distribution

92.5%

of the worldwide J.Jill audience comes from United States.

Worldwide audience distribution share by country for J.Jill
CountryShare
United States92.5%
Japan1.2%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J.Jill audience in United States is strongest.

Fig. 05

Top regions by affinity

J.Jill customers by region in United States
#RegionReachAffinity×
01Connecticut~70K2.02×
02Massachusetts~100K1.90×
03Rhode Island~20K1.84×
04Maine~20K1.77×
05New Hampshire~20K1.72×
06Vermont~9K1.50×
07Minnesota~70K1.47×
08Virginia~100K1.31×
09South Carolina~70K1.29×
10Pennsylvania~100K1.27×
11North Carolina~100K1.27×
12New Jersey~100K1.25×
13Tennessee~80K1.22×
14Wisconsin~60K1.16×
15Maryland~70K1.14×
16Alabama~50K1.14×
17Oregon~40K1.12×
18Illinois~100K1.09×
19Iowa~30K1.09×
20Michigan~100K1.08×
21Delaware~10K1.07×
22Colorado~50K1.02×
23Kansas~30K0.99×
24Ohio~100K0.97×
25Arkansas~30K0.96×
26Mississippi~30K0.91×
27New York~200K0.90×
28Washington~60K0.90×
29Missouri~50K0.90×
30Georgia~90K0.89×
31Louisiana~40K0.87×
32Kentucky~40K0.84×
33Nebraska~10K0.83×
34Indiana~50K0.78×
35Arizona~50K0.74×
36Oklahoma~30K0.74×
37Montana~7K0.74×
38South Dakota~6K0.72×
39West Virginia~10K0.69×
40Idaho~10K0.68×
41North Dakota~5K0.68×
42California~200K0.66×
43New Mexico~10K0.66×
44Washington, District of Columbia~7K0.64×
45Florida~100K0.61×
46Alaska~4K0.59×
47Texas~200K0.57×
48Utah~20K0.51×
49Nevada~10K0.42×
50Hawaii~6K0.41×
Fig. 06

Affinity by region

Affinity by region — J.Jill, United States
0.41×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J.Jill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J.Jill audience
#·InterestCategoryAffinity×
01Orlebar BrownFashion & Accessoires158.93×
02Fitness & HealthGames144.39×
03Australia's Got TalentMovies & TV96.99×
04Soft SurroundingsShopping91.76×
05BarbourFashion & Accessoires49.25×
06JoulesFashion & Accessoires45.99×
07HyroxSports36.87×
08NHL (video game series)Games30.02×
09Mario LemieuxSports28.25×
10COSShopping22.39×
11Pay Day (board game)Games20.73×
12Noah (band)Movies & TV20.00×
13Pure HockeySports17.41×
14JoS. A. Bank ClothiersBusiness & Career16.20×
15Eileen FisherFashion & Accessoires16.11×
16White House Black MarketFashion & Accessoires12.73×
17J.Crew FactoryShopping8.81×
18Men's FashionFashion & Accessoires6.97×
19Robert RedfordMovies & TV5.38×
20T.J.MaxxShopping3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J.Jill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J.Jill audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.90×
Luxury OrientationPREMIUM1.71×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J.Jill audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Convenience OrientationPREMIUM0.71×
PatriotismCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J.Jill's target market in United States?

J.Jill's target market in United States covers an estimated 3,444,595 people, concentrated in California and New York.

02

What is the gender split and age of J.Jill customers?

91.9% of the J.Jill audience are female, 8.1% are male, with an average age of 49.1 years.

03

Which brands do J.Jill fans like most?

J.Jill fans show strongest brand affinity for Fitness & Health (144.39×), Soft Surroundings (91.76×), and Orlebar Brown (158.93×) over the country average.

04

Where do J.Jill fans live in United States?

J.Jill fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do J.Jill fans also like?

Beyond J.Jill itself, the audience over-indexes on Soft Surroundings (91.76×), Orlebar Brown (158.93×), Barbour (49.25×), and NHL (video game series) (30.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Apparel audiences in United States

See J.Jill audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J.Jill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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