Joules Audience in United States
Joules has an estimated audience of 1,384,839 people in United States. 73.4% are female, 26.6% are male, average age 36.0. Top regions: California, Texas, Washington. Top brand affinities: Sports, Arts and music, Music, Food and drink, Outdoor recreation.
The average Joules fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Sports, Arts and music, Music, with strongest over-indexing on Sports (2.9× the country average). Demographically, the Joules audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Joules fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 36.0 |
| Estimated audience size | 1,384,839 |
Audience persona
The typical Joules fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 160,379 | 1.05× |
| Texas | 124,988 | 1.05× |
| Washington | 119,598 | 4.31× |
| New York | 76,986 | 0.99× |
| Florida | 74,976 | 0.8× |
| Pennsylvania | 47,329 | 1.01× |
| Georgia | 42,693 | 1× |
| Illinois | 40,532 | 0.88× |
| North Carolina | 38,448 | 0.92× |
| Massachusetts | 37,325 | 1.37× |
| Virginia | 37,324 | 1.11× |
| New Jersey | 36,611 | 1.04× |
| Ohio | 35,835 | 0.84× |
| Michigan | 34,235 | 0.95× |
| Tennessee | 25,351 | 0.91× |
| Maryland | 24,117 | 1.01× |
| Colorado | 23,853 | 1.09× |
| Arizona | 23,401 | 0.83× |
| Indiana | 21,871 | 0.86× |
| Wisconsin | 19,745 | 0.95× |
| Minnesota | 19,133 | 0.96× |
| Oregon | 19,096 | 1.2× |
| Missouri | 18,612 | 0.83× |
| South Carolina | 17,082 | 0.82× |
| Alabama | 16,903 | 0.87× |
| Kentucky | 15,655 | 0.9× |
| Connecticut | 15,351 | 1.11× |
| Louisiana | 14,309 | 0.8× |
| Oklahoma | 13,330 | 0.87× |
| Utah | 12,265 | 0.99× |
| Iowa | 9,897 | 0.87× |
| Arkansas | 9,390 | 0.82× |
| Kansas | 9,333 | 0.86× |
| Nevada | 8,827 | 0.66× |
| Mississippi | 8,183 | 0.72× |
| Idaho | 6,602 | 0.95× |
| Maine | 6,356 | 1.28× |
| New Hampshire | 6,331 | 1.16× |
| New Mexico | 6,167 | 0.89× |
| Nebraska | 5,632 | 0.81× |
| Hawaii | 5,438 | 0.91× |
| West Virginia | 4,757 | 0.74× |
| Washington, District of Columbia | 4,402 | 1.06× |
| Rhode Island | 4,165 | 0.94× |
| Montana | 3,453 | 0.9× |
| Vermont | 3,018 | 1.24× |
| Delaware | 3,008 | 0.79× |
| Alaska | 2,753 | 0.93× |
| South Dakota | 2,489 | 0.78× |
| North Dakota | 1,859 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 2.9× | Sports |
| Arts and music | 2.85× | Arts & Culture |
| Music | 2.62× | Business & Career |
| Food and drink | 2.61× | Food & Beverages |
| Outdoor recreation | 2.9× | Sports |
| Entertainment | 2.84× | Movies & TV |
| Movies | 2.64× | Movies & TV |
| Pets | 2.75× | Pets & Animals |
| Food | 2.6× | Food & Beverages |
| Parent | 3.92× | Kids & Family |
| Celebrity | 3.35× | Movies & TV |
| Reading | 2.58× | Literature |
| Consumer electronics | 2.55× | Technology & Electronics |
| Live events | 2.59× | Music & Radio |
| Garden | 3.68× | Home & Garden |
| Adventure | 3.61× | Travel & Leisure |
| Wildlife | 3.67× | Travel & Leisure |
| Hobby Lobby | 3.46× | Home & Garden |
| Games | 2.22× | Games |
| Animal | 2.81× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.81 |
| Urban Lifestyle | OPEN | 2.37 |
| DIY Mentality | THRILL | 2.17 |
| Patriotism | CONSERVATISM | 2.07 |
| Risk Appetite | THRILL | 1.91 |
| Sustainability | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 37.2% |
| United States | 18.1% |
| Japan | 5.2% |
See Joules audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Joules have in United States?
Joules has an estimated audience of 1,384,839 people in United States, concentrated in California and Texas.
What is the gender split and age of Joules fans?
73.4% of Joules fans are female, 26.6% are male, with an average age of 36.0 years.
Which brands do Joules fans like most?
Joules fans show strongest brand affinity for Sports (2.9×), Arts and music (2.85×), and Music (2.62×) over the country average.
Where do Joules fans live in United States?
Joules fans in United States are most concentrated in California (reach 160,379), Texas (reach 124,988), and Washington (reach 119,598). These three regions account for the largest share of the active audience.
What other brands do Joules fans also like?
Beyond Joules itself, the audience over-indexes on Arts and music (2.85×), Music (2.62×), Food and drink (2.61×), and Outdoor recreation (2.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joules. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.