Rascasse Audience Intelligence

White House Black Market Target Market in United States

White House Black Market has an estimated audience of 4.2M people in United States.

#872among brands in United States#390in Fashion & Accessoires

The average White House Black Market fan in United States is 47.2 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Tour of Flanders, Soft Surroundings, Pinkbike, with strongest over-indexing on Tour of Flanders (30.52× the country average).

Demographically, the White House Black Market audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, Individualism.

The typical White House Black Market fan in United States is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Tour of Flanders.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
90.1%♀
9.9% male
Age
47.2
average years
Country rank
#7889
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of White House Black Market

90.1% are female, 9.9% are male, average age 47.2.

Fig. 02

Gender split

90.1%
Female
9.9%
Male
Demographic split for White House Black Market audience in United States
MetricValue
Female90.1%
Male9.9%
Average age47.2
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the White House Black Market audience in United States
Age bracketShare%
16-249%
25-3410%
35-4417%
45-5428%
55+37%
Fig. 04

Worldwide distribution

92.6%

of the worldwide White House Black Market audience comes from United States.

Worldwide audience distribution share by country for White House Black Market
CountryShare
United States92.6%
Canada1.2%
Puerto Rico0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

White House Black Market customers by region in United States
#RegionReachAffinity×
01Delaware~20K1.89×
02New Jersey~200K1.84×
03Connecticut~80K1.73×
04Illinois~300K1.57×
05Maryland~100K1.55×
06Rhode Island~20K1.55×
07Virginia~200K1.43×
08Florida~400K1.37×
09Pennsylvania~200K1.34×
10South Carolina~90K1.29×
11Michigan~200K1.28×
12Georgia~200K1.25×
13Ohio~200K1.23×
14North Carolina~200K1.22×
15Massachusetts~100K1.20×
16Arizona~100K1.17×
17Colorado~80K1.16×
18Texas~300K1.14×
19Nevada~40K1.10×
20Minnesota~80K1.07×
21Nebraska~30K1.03×
22New York~300K1.01×
23Kansas~40K1.01×
24Indiana~80K1.00×
25Tennessee~90K0.99×
26Iowa~40K0.99×
27New Hampshire~20K0.98×
28Missouri~70K0.95×
29Wisconsin~70K0.93×
30Kentucky~50K0.90×
31New Mexico~20K0.90×
32Washington, District of Columbia~8K0.89×
33California~400K0.86×
34South Dakota~9K0.84×
35North Dakota~8K0.83×
36Louisiana~50K0.82×
37Alabama~50K0.80×
38Idaho~20K0.79×
39Arkansas~30K0.76×
40Oklahoma~40K0.74×
41Washington~70K0.68×
42West Virginia~10K0.63×
43Oregon~30K0.61×
44Mississippi~20K0.61×
45Wyoming~4K0.54×
46Utah~20K0.53×
47Alaska~5K0.53×
48Montana~7K0.52×
49Maine~8K0.44×
50Hawaii~8K0.42×
Fig. 06

Affinity by region

Affinity by region — White House Black Market, United States
0.42×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the White House Black Market audience vs. the country average
#·InterestCategoryAffinity×
01Tour of FlandersSports30.52×
02Soft SurroundingsShopping27.65×
03PinkbikeSports22.82×
04JoS. A. Bank ClothiersBusiness & Career19.06×
05J.JillShopping14.55×
06Eileen FisherFashion & Accessoires14.45×
07Chico's (clothing retailer)Fashion & Accessoires11.54×
08Clarks ShoesFashion & Accessoires10.80×
09J.Crew FactoryShopping8.99×
10BelkFashion & Accessoires6.80×
11TalbotsShopping6.28×
12Dillard'sFashion & Accessoires4.73×
13White HousePolitics & Society3.94×
14Aerie (American Eagle Outfitters)Brand3.12×
15Nordstrom RackFashion & Accessoires2.49×
16DesignerHome & Garden2.47×
17Macy'sShopping2.00×
18Family (biology)Kids & Family1.98×
19Fashion NovaShopping1.97×
20GodPolitics & Society1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the White House Black Market audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the White House Black Market audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.57×
IndividualismJOY1.34×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the White House Black Market audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.77×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in White House Black Market over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/white-house-black-market-14377” · Methodology