Rascasse Audience Intelligence

White House Black Market Target Market in United States

A data profile of the people who buy, follow and care about White House Black Market in United States — modelled from more than twelve digital signal sources. White House Black Market has an estimated audience of 4,591,077 people in United States.

#742among Brand in United States#351in Fashion & Accessoires

The average White House Black Market fan in United States is 46.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include JoS. A. Bank Clothiers, Chico's (clothing retailer), Pinkbike, with strongest over-indexing on JoS. A. Bank Clothiers (19.06× the country average).

Demographically, the White House Black Market audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White House Black Market fan in United States is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for JoS. A. Bank Clothiers.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White House Black Market profile in United States.

Audience size
4.6M
in United States
Gender
90.1%♀
9.9% male
Age
46.4
average years
Country rank
#7194
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of White House Black Market

90.1% are female, 9.9% are male, average age 46.4.

Fig. 02

Gender split

90.1%
Female
9.9%
Male
Demographic split for White House Black Market audience in United States
MetricValue
Female90.1%
Male9.9%
Average age46.4
Estimated audience size4,591,077
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the White House Black Market audience in United States
Age bracketShare%
16-199%
20-2910%
30-3917%
40-4928%
50+37%
Fig. 04

Worldwide distribution

92.8%

of the worldwide White House Black Market audience comes from United States.

Worldwide audience distribution share by country for White House Black Market
CountryShare
United States92.8%
Canada1.5%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White House Black Market audience in United States is strongest.

Fig. 05

Top regions by affinity

White House Black Market customers by region in United States
#RegionReachAffinity×
01Delaware~20K1.89×
02New Jersey~200K1.84×
03Connecticut~80K1.73×
04Illinois~200K1.57×
05Maryland~100K1.55×
06Rhode Island~20K1.55×
07Virginia~200K1.43×
08Florida~400K1.37×
09Pennsylvania~200K1.34×
10South Carolina~90K1.29×
11Michigan~200K1.28×
12Georgia~200K1.25×
13Ohio~200K1.23×
14North Carolina~200K1.22×
15Massachusetts~100K1.20×
16Arizona~100K1.17×
17Colorado~90K1.16×
18Texas~500K1.14×
19Nevada~50K1.10×
20Minnesota~70K1.07×
21Nebraska~20K1.03×
22New York~300K1.01×
23Kansas~40K1.01×
24Indiana~90K1.00×
25Tennessee~90K0.99×
26Iowa~40K0.99×
27New Hampshire~20K0.98×
28Missouri~70K0.95×
29Wisconsin~70K0.93×
30Kentucky~50K0.90×
31New Mexico~20K0.90×
32Washington, District of Columbia~10K0.89×
33California~400K0.86×
34South Dakota~9K0.84×
35North Dakota~8K0.83×
36Louisiana~50K0.82×
37Alabama~50K0.80×
38Idaho~20K0.79×
39Arkansas~30K0.76×
40Oklahoma~40K0.74×
41Washington~60K0.68×
42West Virginia~10K0.63×
43Oregon~30K0.61×
44Mississippi~20K0.61×
45Utah~20K0.53×
46Alaska~5K0.53×
47Montana~7K0.52×
48Vermont~4K0.47×
49Maine~7K0.44×
50Hawaii~8K0.42×
Fig. 06

Affinity by region

Affinity by region — White House Black Market, United States
0.42×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White House Black Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White House Black Market audience
#·InterestCategoryAffinity×
01Tour of FlandersSports30.52×
02Soft SurroundingsShopping27.65×
03PinkbikeSports22.82×
04JoS. A. Bank ClothiersBusiness & Career19.06×
05J.JillShopping14.55×
06Eileen FisherFashion & Accessoires14.45×
07Chico's (clothing retailer)Fashion & Accessoires11.54×
08Clarks ShoesFashion & Accessoires10.80×
09J.Crew FactoryShopping8.99×
10BelkFashion & Accessoires6.80×
11TalbotsShopping6.28×
12Dillard'sFashion & Accessoires4.73×
13White HousePolitics & Society3.94×
14Aerie (American Eagle Outfitters)Brand3.12×
15Nordstrom rackFashion & Accessoires2.49×
16DesignerHome & Garden2.47×
17Macy'sShopping2.00×
18Family (biology)Kids & Family1.98×
19MarshallsFashion & Accessoires1.87×
20GodPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White House Black Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White House Black Market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.57×
IndividualismJOY1.34×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White House Black Market audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.77×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is White House Black Market's target market in United States?

White House Black Market's target market in United States covers an estimated 4,591,077 people, concentrated in Texas and California.

02

What is the gender split and age of White House Black Market customers?

90.1% of the White House Black Market audience are female, 9.9% are male, with an average age of 46.4 years.

03

Which brands do White House Black Market fans like most?

White House Black Market fans show strongest brand affinity for JoS. A. Bank Clothiers (19.06×), Chico's (clothing retailer) (11.54×), and Pinkbike (22.82×) over the country average.

04

Where do White House Black Market fans live in United States?

White House Black Market fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do White House Black Market fans also like?

Beyond White House Black Market itself, the audience over-indexes on Chico's (clothing retailer) (11.54×), Pinkbike (22.82×), Soft Surroundings (27.65×), and J.Jill (14.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See White House Black Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White House Black Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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