White House Black Market Audience in United States

White House Black Market logo

White House Black Market has an estimated audience of 4,659,343 people in United States. 90.1% are female, 9.9% are male, average age 46.4. Top regions: Texas, California, Florida. Top brand affinities: JoS. A. Bank Clothiers, Chico's (clothing retailer), Pinkbike, Soft Surroundings, J.Jill.

The average White House Black Market fan in United States is 46.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include JoS. A. Bank Clothiers, Chico's (clothing retailer), Pinkbike, with strongest over-indexing on JoS. A. Bank Clothiers (19.06× the country average). Demographically, the White House Black Market audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of White House Black Market fans

Demographic split for White House Black Market audience in United States
MetricValue
Female90.1%
Male9.9%
Average age46.4
Estimated audience size4,659,343

Audience persona

The typical White House Black Market fan in United States is more female, around 46.4 years old, with strong Design Affinity tendencies and a notable affinity for JoS. A. Bank Clothiers.

Top regions in United States

Top regions ranked by reach for White House Black Market in United States
RegionReachAffinity
Texas463,8241.16×
California460,0240.9×
Florida416,8871.32×
New York275,4911.06×
Illinois239,4521.54×
New Jersey230,8511.95×
Pennsylvania215,1741.37×
Ohio182,5051.27×
Georgia181,1131.26×
North Carolina173,8281.24×
Virginia166,3831.47×
Michigan158,1291.3×
Maryland126,3251.58×
Massachusetts116,0851.26×
Arizona108,9171.14×
Tennessee92,3450.99×
South Carolina90,0571.28×
Colorado87,7601.2×
Indiana86,6881.02×
Connecticut83,5011.79×
Minnesota73,1881.1×
Missouri70,6450.94×
Wisconsin66,6470.95×
Washington64,0170.68×
Alabama56,2090.86×
Kentucky52,9350.91×
Louisiana49,8080.83×
Nevada43,1770.96×
Iowa38,7961.01×
Oklahoma37,7310.73×
Kansas35,0530.95×
Oregon32,8360.61×
Arkansas29,0390.76×
Nebraska24,0801.03×
Delaware22,8961.78×
Mississippi22,5230.59×
Utah21,5600.52×
Rhode Island21,0911.42×
New Mexico19,7450.85×
Idaho18,4910.79×
New Hampshire17,3630.95×
Washington, District of Columbia12,6070.9×
West Virginia12,5290.58×
South Dakota8,5480.79×
Hawaii8,0080.4×
North Dakota7,5180.79×
Maine6,8470.41×
Montana6,2540.48×
Alaska4,8530.49×
Wyoming3,2010.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White House Black Market audience
BrandAffinityCategory
JoS. A. Bank Clothiers19.06×Business & Career
Chico's (clothing retailer)11.54×Fashion & Accessoires
Pinkbike22.82×Sports
Soft Surroundings27.65×Shopping
J.Jill14.55×Shopping
J.Crew Factory8.99×Shopping
Belk6.8×Fashion & Accessoires
Eileen Fisher14.45×Fashion & Accessoires
Talbots6.28×Shopping
White House3.94×Politics & Society
Nordstrom rack2.49×Fashion & Accessoires
Macy's2×Shopping
Tour of Flanders30.52×Sports
Clarks Shoes10.8×Fashion & Accessoires
Macy's1.52×Shopping
Marshalls1.87×Fashion & Accessoires
Designer2.47×Home & Garden
God1.6×Politics & Society
Family (biology)1.98×Kids & Family
Road running2.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White House Black Market audience
TraitClusterScore
Design AffinityPREMIUM1.98
IndulgenceJOY1.73
CreativityOPEN1.41
Price SensitivityPREMIUM1.34
Healthy LifestyleBALANCE1.31
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for White House Black Market
CountryShare
United States93.0%
Canada1.5%
United Kingdom0.9%

See White House Black Market audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does White House Black Market have in United States?

White House Black Market has an estimated audience of 4,659,343 people in United States, concentrated in Texas and California.

What is the gender split and age of White House Black Market fans?

90.1% of White House Black Market fans are female, 9.9% are male, with an average age of 46.4 years.

Which brands do White House Black Market fans like most?

White House Black Market fans show strongest brand affinity for JoS. A. Bank Clothiers (19.06×), Chico's (clothing retailer) (11.54×), and Pinkbike (22.82×) over the country average.

Where do White House Black Market fans live in United States?

White House Black Market fans in United States are most concentrated in Texas (reach 463,824), California (reach 460,024), and Florida (reach 416,887). These three regions account for the largest share of the active audience.

What other brands do White House Black Market fans also like?

Beyond White House Black Market itself, the audience over-indexes on Chico's (clothing retailer) (11.54×), Pinkbike (22.82×), Soft Surroundings (27.65×), and J.Jill (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White House Black Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.