Belk Audience in United States

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Belk has an estimated audience of 11,940,775 people in United States. 85.8% are female, 14.2% are male, average age 46.8. Top regions: North Carolina, Georgia, South Carolina. Top brand affinities: JoS. A. Bank Clothiers, Pinkbike, Soft Surroundings, Marshalls, Macy's.

The average Belk fan in United States is 46.8 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Georgia, South Carolina. Top brand affinities include JoS. A. Bank Clothiers, Pinkbike, Soft Surroundings, with strongest over-indexing on JoS. A. Bank Clothiers (12.51× the country average). Demographically, the Belk audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Belk fans

Demographic split for Belk audience in United States
MetricValue
Female85.8%
Male14.2%
Average age46.8
Estimated audience size11,940,775

Audience persona

The typical Belk fan in United States is more female, around 46.8 years old, with strong Price Sensitivity tendencies and a notable affinity for JoS. A. Bank Clothiers.

Top regions in United States

Top regions ranked by reach for Belk in United States
RegionReachAffinity
North Carolina2,195,3696.11×
Georgia1,492,7934.06×
South Carolina1,250,9616.96×
Alabama1,131,6676.78×
Florida907,6721.12×
Tennessee856,6053.58×
Texas660,3210.64×
Mississippi646,3556.57×
Virginia555,7361.91×
Louisiana273,9341.78×
Kentucky255,4541.71×
Arkansas226,6462.3×
New York119,7380.18×
Maryland99,6300.49×
Ohio96,3620.26×
California91,0290.07×
West Virginia89,7741.61×
Pennsylvania80,6410.2×
Oklahoma78,4470.59×
Illinois67,3560.17×
Missouri57,5850.3×
Michigan55,5450.18×
Indiana50,3670.23×
New Jersey46,2490.15×
Massachusetts28,4030.12×
Wisconsin20,8820.12×
Arizona20,8080.09×
Colorado18,2870.1×
Connecticut17,9260.15×
Kansas17,1530.18×
Washington16,2730.07×
Minnesota15,1590.09×
Iowa13,7330.14×
Washington, District of Columbia9,3340.26×
Nevada8,9140.08×
Oregon8,5570.06×
Delaware7,4640.23×
Nebraska7,3050.12×
New Hampshire6,7910.14×
Utah6,7190.06×
Maine6,1580.14×
New Mexico5,0280.08×
Rhode Island4,8750.13×
Idaho3,5880.06×
Hawaii3,2760.06×
Montana2,6880.08×
South Dakota2,6160.09×
Vermont2,5980.12×
North Dakota2,2250.09×
Alaska2,1010.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belk audience
BrandAffinityCategory
JoS. A. Bank Clothiers12.51×Business & Career
Pinkbike14.98×Sports
Soft Surroundings18.15×Shopping
Marshalls2.39×Fashion & Accessoires
Macy's2.1×Shopping
Hobby Lobby2.04×Home & Garden
J.Jill8.86×Shopping
Macy's1.84×Shopping
White House Black Market7.51×Fashion & Accessoires
J. C. Penney2.52×Shopping
J.Crew Factory5.45×Shopping
Chico's (clothing retailer)5.63×Fashion & Accessoires
Kohl's1.71×Shopping
Nordstrom rack2.05×Fashion & Accessoires
Old Navy1.66×Fashion & Accessoires
Groupon2.57×Internet & Social Media
Family (biology)1.9×Kids & Family
God1.52×Politics & Society
Eileen Fisher8.6×Fashion & Accessoires
Heart (novel)1.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belk audience
TraitClusterScore
Price SensitivityPREMIUM1.47
CreativityOPEN1.37
IndulgenceJOY1.37
Family OrientationCONSERVATISM1.27
Convenience OrientationPREMIUM1.21
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Belk
CountryShare
United States96.6%
Japan0.8%
China0.6%

See Belk audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Belk have in United States?

Belk has an estimated audience of 11,940,775 people in United States, concentrated in North Carolina and Georgia.

What is the gender split and age of Belk fans?

85.8% of Belk fans are female, 14.2% are male, with an average age of 46.8 years.

Which brands do Belk fans like most?

Belk fans show strongest brand affinity for JoS. A. Bank Clothiers (12.51×), Pinkbike (14.98×), and Soft Surroundings (18.15×) over the country average.

Where do Belk fans live in United States?

Belk fans in United States are most concentrated in North Carolina (reach 2,195,369), Georgia (reach 1,492,793), and South Carolina (reach 1,250,961). These three regions account for the largest share of the active audience.

What other brands do Belk fans also like?

Beyond Belk itself, the audience over-indexes on Pinkbike (14.98×), Soft Surroundings (18.15×), Marshalls (2.39×), and Macy's (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Belk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.