Chico's (clothing retailer) Audience in United States

Chico's (clothing retailer) has an estimated audience of 7,083,524 people in United States. 85.0% are female, 15.0% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Capital One, MSN, Kendra Scott, The Loft.

The average Chico's (clothing retailer) fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Capital One, MSN, with strongest over-indexing on Diane Keaton (12.09× the country average). Demographically, the Chico's (clothing retailer) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Chico's (clothing retailer) fans

Demographic split for Chico's (clothing retailer) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age47.2
Estimated audience size7,083,524

Audience persona

The typical Chico's (clothing retailer) fan in United States is more female, around 47.2 years old, with strong Creativity tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Chico's (clothing retailer) in United States
RegionReachAffinity
California944,9601.21×
Texas713,5081.17×
Florida690,0431.44×
New York351,7570.89×
Pennsylvania284,8691.19×
North Carolina273,6241.28×
Georgia270,4501.24×
Illinois238,8641.01×
New Jersey237,9991.32×
Virginia231,1201.34×
Ohio214,9960.99×
Michigan203,3551.1×
Tennessee185,6121.31×
Arizona183,8241.27×
South Carolina168,0581.58×
Maryland151,3031.24×
Massachusetts138,9581×
Alabama132,5431.34×
Washington127,1550.89×
Missouri122,7631.08×
Indiana114,9970.89×
Minnesota113,4911.12×
Louisiana109,2611.2×
Colorado97,3840.87×
Wisconsin96,9080.91×
Kentucky94,6281.07×
Connecticut91,0001.28×
Oklahoma83,2891.06×
Oregon67,8170.84×
Arkansas66,6421.14×
Kansas60,5881.09×
Mississippi58,2351×
Nevada57,4490.84×
New Mexico47,1711.33×
Iowa44,8360.77×
Utah42,2220.67×
Nebraska33,2010.93×
West Virginia28,3160.86×
Rhode Island23,7451.05×
Idaho22,9500.65×
Delaware21,2641.09×
Montana18,7850.96×
New Hampshire17,7920.64×
Maine15,9550.63×
North Dakota14,0510.97×
Washington, District of Columbia13,7810.65×
Hawaii13,7470.45×
South Dakota11,9820.73×
Vermont7,3090.59×
Alaska5,9360.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chico's (clothing retailer) audience
BrandAffinityCategory
Diane Keaton12.09×Movies & TV
Capital One6.21×Business & Career
MSN5.92×News
Kendra Scott15.39×Fashion & Accessoires
The Loft29.52×Movies & TV
Eddie Bauer18.52×Fashion & Accessoires
Google Maps4.98×Internet & Social Media
Kia Sportage25.81×Cars & Mobility
Indeed.com4.94×Business & Career
Google News7.02×News
Rent the Runway18.89×Shopping
Jessica Simpson15.37×Music & Radio
Jennifer Garner12.33×Movies & TV
Staples (Canada)5.3×Business & Career
Catherine Zeta-Jones11.04×Movies & TV
Billy Bob Thornton8.08×Movies & TV
AccuWeather5.92×Home & Garden
DuckDuckGo8.24×Internet & Social Media
Aesop18.56×Beauty & Wellness
Zoe Saldana11.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chico's (clothing retailer) audience
TraitClusterScore
CreativityOPEN1.43
IndulgenceJOY1.39
Price SensitivityPREMIUM1.24
Community OrientationOPEN1.2
MindfulnessBALANCE1.14
Pet OwnershipJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Chico's (clothing retailer)
CountryShare
United States56.4%
Japan8.8%
Mexico3.8%

See Chico's (clothing retailer) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Chico's (clothing retailer) have in United States?

Chico's (clothing retailer) has an estimated audience of 7,083,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Chico's (clothing retailer) fans?

85.0% of Chico's (clothing retailer) fans are female, 15.0% are male, with an average age of 47.2 years.

Which brands do Chico's (clothing retailer) fans like most?

Chico's (clothing retailer) fans show strongest brand affinity for Diane Keaton (12.09×), Capital One (6.21×), and MSN (5.92×) over the country average.

Where do Chico's (clothing retailer) fans live in United States?

Chico's (clothing retailer) fans in United States are most concentrated in California (reach 944,960), Texas (reach 713,508), and Florida (reach 690,043). These three regions account for the largest share of the active audience.

What other brands do Chico's (clothing retailer) fans also like?

Beyond Chico's (clothing retailer) itself, the audience over-indexes on Capital One (6.21×), MSN (5.92×), Kendra Scott (15.39×), and The Loft (29.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chico's (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.