Rascasse Audience Intelligence

Chico's (clothing retailer) Target Market in United States

A data profile of the people who buy, follow and care about Chico's (clothing retailer) in United States — modelled from more than twelve digital signal sources. Chico's (clothing retailer) has an estimated audience of 6,991,402 people in United States.

#520among Brand in United States#249in Fashion & Accessoires

The average Chico's (clothing retailer) fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Talbots, Nordstrom rack, White House Black Market, with strongest over-indexing on Talbots (9.8× the country average).

Demographically, the Chico's (clothing retailer) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chico's (clothing retailer) fan in United States is more female, around 47.2 years old, with strong Indulgence tendencies and a notable affinity for Talbots.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chico's (clothing retailer) profile in United States.

Audience size
7M
in United States
Gender
85.0%♀
15.0% male
Age
47.2
average years
Country rank
#5024
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chico's (clothing retailer)

85.0% are female, 15.0% are male, average age 47.2.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for Chico's (clothing retailer) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age47.2
Estimated audience size6,991,402
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Chico's (clothing retailer) audience in United States
Age bracketShare%
16-1910%
20-299%
30-3914%
40-4924%
50+44%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Chico's (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Chico's (clothing retailer)
CountryShare
United States56.0%
Japan9.0%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chico's (clothing retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chico's (clothing retailer) customers by region in United States
#RegionReachAffinity×
01New Mexico~60K1.78×
02South Carolina~200K1.52×
03Florida~700K1.39×
04Virginia~200K1.29×
05Connecticut~90K1.28×
06North Carolina~300K1.27×
07New Jersey~200K1.27×
08Arizona~200K1.26×
09Maryland~100K1.23×
10Alabama~100K1.23×
11Tennessee~200K1.20×
12Texas~700K1.17×
13California~900K1.16×
14Arkansas~70K1.16×
15Pennsylvania~300K1.15×
16Montana~20K1.14×
17Georgia~200K1.13×
18Missouri~100K1.12×
19Minnesota~100K1.12×
20Louisiana~100K1.11×
21Oklahoma~80K1.08×
22Kansas~60K1.08×
23Rhode Island~20K1.05×
24Delaware~20K1.05×
25North Dakota~20K1.04×
26Illinois~200K1.03×
27Kentucky~90K1.02×
28Mississippi~60K1.01×
29West Virginia~30K1.00×
30Ohio~200K0.98×
31Michigan~200K0.98×
32Nebraska~30K0.98×
33Massachusetts~100K0.97×
34Wisconsin~100K0.91×
35Washington~100K0.90×
36Indiana~100K0.87×
37Colorado~100K0.87×
38Oregon~70K0.85×
39New York~300K0.84×
40Nevada~60K0.82×
41Iowa~40K0.77×
42South Dakota~10K0.75×
43Vermont~9K0.70×
44Idaho~20K0.69×
45Maine~20K0.67×
46Utah~40K0.66×
47New Hampshire~20K0.65×
48Washington, District of Columbia~10K0.61×
49Alaska~7K0.49×
50Hawaii~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Chico's (clothing retailer), United States
0.45×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chico's (clothing retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chico's (clothing retailer) audience
#·InterestCategoryAffinity×
01White House Black MarketFashion & Accessoires11.54×
02The LoftMovies & TV10.92×
03TalbotsShopping9.80×
04Lands' EndFashion & Accessoires6.22×
05QVCMovies & TV5.64×
06BelkFashion & Accessoires5.63×
07Nordstrom rackFashion & Accessoires3.93×
08Dillard'sFashion & Accessoires3.62×
09Diane KeatonMovies & TV3.41×
10J. C. PenneyShopping3.34×
11Discount storesShopping2.73×
12MSNNews2.36×
13Trader Joe'sShopping2.34×
14IKEAHome & Garden2.16×
15AldiShopping2.13×
16NordstromShopping2.13×
17Hobby LobbyHome & Garden2.09×
18PinterestInternet & Social Media1.82×
19NatureHome & Garden1.80×
20HappinessHealth1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chico's (clothing retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chico's (clothing retailer) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Community OrientationOPEN1.71×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chico's (clothing retailer) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
PatriotismCONSERVATISM0.83×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chico's (clothing retailer)'s target market in United States?

Chico's (clothing retailer)'s target market in United States covers an estimated 6,991,402 people, concentrated in California and Texas.

02

What is the gender split and age of Chico's (clothing retailer) customers?

85.0% of the Chico's (clothing retailer) audience are female, 15.0% are male, with an average age of 47.2 years.

03

Which brands do Chico's (clothing retailer) fans like most?

Chico's (clothing retailer) fans show strongest brand affinity for Talbots (9.8×), Nordstrom rack (3.93×), and White House Black Market (11.54×) over the country average.

04

Where do Chico's (clothing retailer) fans live in United States?

Chico's (clothing retailer) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Chico's (clothing retailer) fans also like?

Beyond Chico's (clothing retailer) itself, the audience over-indexes on Nordstrom rack (3.93×), White House Black Market (11.54×), QVC (5.64×), and J. C. Penney (3.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chico's (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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