Rascasse Audience Intelligence

Talbots Target Market in United States

A data profile of the people who buy, follow and care about Talbots in United States — modelled from more than twelve digital signal sources. Talbots has an estimated audience of 7,336,495 people in United States.

#12among Fashion in United States#504among Brand in United States#131in Shopping

The average Talbots fan in United States is 45.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Lands' End, White House Black Market, Chico's (clothing retailer), with strongest over-indexing on Lands' End (9.35× the country average).

Demographically, the Talbots audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Talbots fan in United States is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Lands' End.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Talbots profile in United States.

Audience size
7.3M
in United States
Gender
82.4%♀
17.6% male
Age
45.1
average years
Country rank
#4823
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Talbots

82.4% are female, 17.6% are male, average age 45.1.

Fig. 02

Gender split

82.4%
Female
17.6%
Male
Demographic split for Talbots audience in United States
MetricValue
Female82.4%
Male17.6%
Average age45.1
Estimated audience size7,336,495
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Talbots audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3916%
40-4923%
50+37%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Talbots audience comes from United States.

Worldwide audience distribution share by country for Talbots
CountryShare
United States78.5%
Canada2.6%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Talbots audience in United States is strongest.

Fig. 05

Top regions by affinity

Talbots customers by region in United States
#RegionReachAffinity×
01Connecticut~200K2.32×
02Massachusetts~300K2.14×
03New Hampshire~60K2.13×
04Rhode Island~50K2.07×
05Maine~50K1.79×
06Virginia~300K1.72×
07South Carolina~200K1.67×
08Delaware~30K1.67×
09Pennsylvania~400K1.66×
10North Carolina~300K1.60×
11New Jersey~300K1.56×
12Maryland~200K1.39×
13Vermont~20K1.39×
14Kentucky~100K1.25×
15Ohio~300K1.20×
16Tennessee~200K1.19×
17Georgia~200K1.12×
18West Virginia~40K1.12×
19Minnesota~100K1.04×
20Michigan~200K1.01×
21Illinois~200K0.97×
22New York~400K0.95×
23Alabama~90K0.94×
24Florida~500K0.93×
25Missouri~100K0.93×
26Wisconsin~90K0.87×
27Iowa~50K0.87×
28Louisiana~80K0.84×
29Washington, District of Columbia~20K0.83×
30Kansas~50K0.80×
31Nebraska~30K0.77×
32Indiana~100K0.76×
33Texas~400K0.73×
34Mississippi~40K0.73×
35Oklahoma~60K0.71×
36Colorado~70K0.66×
37Arizona~80K0.58×
38Arkansas~30K0.57×
39California~400K0.55×
40Oregon~40K0.52×
41New Mexico~20K0.52×
42Idaho~20K0.50×
43North Dakota~7K0.48×
44South Dakota~8K0.47×
45Washington~60K0.44×
46Utah~30K0.43×
47Montana~8K0.41×
48Alaska~6K0.37×
49Nevada~30K0.36×
50Hawaii~8K0.25×
Fig. 06

Affinity by region

Affinity by region — Talbots, United States
0.25×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Talbots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Talbots audience
#·InterestCategoryAffinity×
01Coldwater CreekFashion & Accessoires15.06×
02White House Black MarketFashion & Accessoires12.12×
03J.JillShopping11.36×
04Chico's (clothing retailer)Fashion & Accessoires9.80×
05Lands' EndFashion & Accessoires9.35×
06Eddie BauerFashion & Accessoires7.18×
07J.Crew FactoryShopping6.64×
08MauricesFashion & Accessoires5.50×
09Dillard'sFashion & Accessoires4.53×
10L.L.BeanFashion & Accessoires3.82×
11J.CrewFashion & Accessoires3.81×
12Diane KeatonMovies & TV3.31×
13J. C. PenneyShopping3.19×
14Kohl'sShopping3.03×
15Nordstrom rackFashion & Accessoires2.87×
16Macy'sShopping2.84×
17Old NavyFashion & Accessoires2.58×
18MarshallsFashion & Accessoires2.43×
19Hobby LobbyHome & Garden2.29×
20ChildKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Talbots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Talbots audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
CreativityOPEN1.51×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Talbots audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Talbots's target market in United States?

Talbots's target market in United States covers an estimated 7,336,495 people, concentrated in Florida and Texas.

02

What is the gender split and age of Talbots customers?

82.4% of the Talbots audience are female, 17.6% are male, with an average age of 45.1 years.

03

Which brands do Talbots fans like most?

Talbots fans show strongest brand affinity for Lands' End (9.35×), White House Black Market (12.12×), and Chico's (clothing retailer) (9.8×) over the country average.

04

Where do Talbots fans live in United States?

Talbots fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Talbots fans also like?

Beyond Talbots itself, the audience over-indexes on White House Black Market (12.12×), Chico's (clothing retailer) (9.8×), Kohl's (3.03×), and Coldwater Creek (15.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Talbots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Talbots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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