Talbots Audience in United States

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Talbots has an estimated audience of 7,199,010 people in United States. 82.4% are female, 17.6% are male, average age 45.1. Top regions: Florida, California, Texas. Top brand affinities: Lands' End, White House Black Market, Chico's (clothing retailer), Kohl's, Coldwater Creek.

The average Talbots fan in United States is 45.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lands' End, White House Black Market, Chico's (clothing retailer), with strongest over-indexing on Lands' End (9.35× the country average). Demographically, the Talbots audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Talbots fans

Demographic split for Talbots audience in United States
MetricValue
Female82.4%
Male17.6%
Average age45.1
Estimated audience size7,199,010

Audience persona

The typical Talbots fan in United States is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Lands' End.

Top regions in United States

Top regions ranked by reach for Talbots in United States
RegionReachAffinity
Florida468,8240.96×
California465,6230.59×
Texas461,5880.75×
Pennsylvania411,8571.7×
New York402,1111×
North Carolina351,3201.62×
Massachusetts316,1072.23×
Virginia308,8501.76×
New Jersey290,9771.59×
Ohio273,0291.23×
Georgia248,8311.12×
Illinois238,6591×
Michigan196,8301.05×
South Carolina178,5651.65×
Maryland173,8161.4×
Connecticut171,5532.38×
Tennessee168,6541.17×
Kentucky114,5431.27×
Missouri110,9360.96×
Minnesota107,5811.04×
Indiana100,5680.76×
Wisconsin94,8370.88×
Alabama94,6710.94×
Arizona83,3160.57×
Louisiana76,5340.82×
Colorado75,2240.66×
Washington66,7440.46×
New Hampshire58,7482.07×
Oklahoma58,1940.73×
Iowa50,1550.85×
Rhode Island46,4542.03×
Kansas45,5140.8×
Maine44,7251.73×
Oregon42,1720.51×
Mississippi40,9760.69×
West Virginia35,5701.06×
Arkansas32,8220.55×
Delaware32,1741.62×
Nebraska27,4210.76×
Utah27,1180.42×
Nevada24,4010.35×
Washington, District of Columbia18,3810.85×
New Mexico17,9950.5×
Idaho17,7040.49×
Vermont16,1191.28×
Montana7,3810.37×
South Dakota7,1290.43×
Hawaii6,6180.21×
North Dakota6,4580.44×
Alaska4,6560.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talbots audience
BrandAffinityCategory
Lands' End9.35×Fashion & Accessoires
White House Black Market12.12×Fashion & Accessoires
Chico's (clothing retailer)9.8×Fashion & Accessoires
Kohl's3.03×Shopping
Coldwater Creek15.06×Fashion & Accessoires
Macy's2.84×Shopping
J.Jill11.36×Shopping
Old Navy2.58×Fashion & Accessoires
J. C. Penney3.19×Shopping
J.Crew3.81×Fashion & Accessoires
Nordstrom rack2.87×Fashion & Accessoires
J.Crew Factory6.64×Shopping
Hobby Lobby2.29×Home & Garden
Marshalls2.43×Fashion & Accessoires
Diane Keaton3.31×Movies & TV
Eddie Bauer7.18×Fashion & Accessoires
L.L.Bean3.82×Fashion & Accessoires
Maurices5.5×Fashion & Accessoires
Child1.52×Kids & Family
Macy's1.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talbots audience
TraitClusterScore
IndulgenceJOY1.78
Design AffinityPREMIUM1.62
Pet OwnershipJOY1.58
Family OrientationCONSERVATISM1.53
SustainabilityBALANCE1.47
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Talbots
CountryShare
United States78.3%
Canada2.6%
United Kingdom2.2%

See Talbots audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Talbots have in United States?

Talbots has an estimated audience of 7,199,010 people in United States, concentrated in Florida and California.

What is the gender split and age of Talbots fans?

82.4% of Talbots fans are female, 17.6% are male, with an average age of 45.1 years.

Which brands do Talbots fans like most?

Talbots fans show strongest brand affinity for Lands' End (9.35×), White House Black Market (12.12×), and Chico's (clothing retailer) (9.8×) over the country average.

Where do Talbots fans live in United States?

Talbots fans in United States are most concentrated in Florida (reach 468,824), California (reach 465,623), and Texas (reach 461,588). These three regions account for the largest share of the active audience.

What other brands do Talbots fans also like?

Beyond Talbots itself, the audience over-indexes on White House Black Market (12.12×), Chico's (clothing retailer) (9.8×), Kohl's (3.03×), and Coldwater Creek (15.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talbots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.