J.Crew Audience in United States
J.Crew has an estimated audience of 25,482,062 people in United States. 69.2% are female, 30.8% are male, average age 36.3. Top regions: New York, California, Texas. Top brand affinities: Elsword, Lulu 黃路梓茵, JDSU, Bank account, Staycation.
The average J.Crew fan in United States is 36.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Elsword, Lulu 黃路梓茵, JDSU, with strongest over-indexing on Elsword (55.43× the country average). Demographically, the J.Crew audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of J.Crew fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 36.3 |
| Estimated audience size | 25,482,062 |
Audience persona
The typical J.Crew fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 3,297,262 | 2.32× |
| California | 3,104,368 | 1.11× |
| Texas | 2,011,424 | 0.92× |
| Florida | 1,439,090 | 0.83× |
| New Jersey | 1,220,052 | 1.88× |
| Massachusetts | 1,162,033 | 2.31× |
| Pennsylvania | 1,096,026 | 1.28× |
| Illinois | 997,256 | 1.17× |
| Virginia | 938,700 | 1.51× |
| Georgia | 884,157 | 1.13× |
| North Carolina | 863,018 | 1.13× |
| Ohio | 795,476 | 1.01× |
| Michigan | 605,479 | 0.91× |
| Maryland | 598,690 | 1.37× |
| Connecticut | 590,415 | 2.31× |
| Tennessee | 499,172 | 0.98× |
| Washington | 471,849 | 0.92× |
| South Carolina | 433,324 | 1.13× |
| Missouri | 353,242 | 0.86× |
| Indiana | 327,116 | 0.7× |
| Minnesota | 320,910 | 0.88× |
| Colorado | 314,669 | 0.78× |
| Wisconsin | 310,220 | 0.81× |
| Oregon | 278,480 | 0.95× |
| Louisiana | 273,248 | 0.83× |
| Alabama | 269,800 | 0.76× |
| Arizona | 261,182 | 0.5× |
| Kentucky | 253,462 | 0.79× |
| Oklahoma | 203,679 | 0.72× |
| Washington, District of Columbia | 199,041 | 2.6× |
| Utah | 192,130 | 0.84× |
| Rhode Island | 147,855 | 1.82× |
| Kansas | 143,858 | 0.72× |
| Iowa | 140,915 | 0.67× |
| New Hampshire | 136,341 | 1.36× |
| Arkansas | 130,095 | 0.62× |
| Maine | 117,133 | 1.28× |
| Mississippi | 111,774 | 0.53× |
| Nevada | 98,919 | 0.4× |
| Nebraska | 81,259 | 0.64× |
| Hawaii | 79,458 | 0.73× |
| Delaware | 70,452 | 1× |
| Idaho | 65,390 | 0.51× |
| Vermont | 62,735 | 1.4× |
| New Mexico | 56,835 | 0.44× |
| West Virginia | 56,686 | 0.48× |
| Montana | 39,099 | 0.55× |
| South Dakota | 24,384 | 0.41× |
| North Dakota | 20,797 | 0.4× |
| Alaska | 20,357 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 55.43× | Games |
| Lulu 黃路梓茵 | 4.5× | Movies & TV |
| JDSU | 3.63× | Business & Career |
| Bank account | 2.4× | Business & Career |
| Staycation | 3.17× | Home & Garden |
| Home equity | 1.73× | Home & Garden |
| Home staging | 2.92× | Home & Garden |
| Mothercare | 1.79× | Kids & Family |
| Meals on Wheels | 2.72× | Food & Beverages |
| Corona (band) | 2.69× | Music & Radio |
| Women's empowerment | 1.97× | Politics & Society |
| Cachorro | 2.43× | Pets & Animals |
| Stamp collecting | 1.98× | Home & Garden |
| Christmas Gifts | 2.11× | Kids & Family |
| Iowa Lottery | 4.16× | Games |
| JC Whitney | 6.39× | Shopping |
| Necktie | 1.93× | Fashion & Accessoires |
| Mangaka | 1.6× | Literature |
| Sub Zero (Official) | 3.42× | Literature |
| Janitor | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.37 |
| Design Affinity | PREMIUM | 1.98 |
| Luxury Orientation | PREMIUM | 1.69 |
| Indulgence | JOY | 1.57 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.9% |
| Canada | 4.9% |
| Japan | 4.3% |
See J.Crew audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does J.Crew have in United States?
J.Crew has an estimated audience of 25,482,062 people in United States, concentrated in New York and California.
What is the gender split and age of J.Crew fans?
69.2% of J.Crew fans are female, 30.8% are male, with an average age of 36.3 years.
Which brands do J.Crew fans like most?
J.Crew fans show strongest brand affinity for Elsword (55.43×), Lulu 黃路梓茵 (4.5×), and JDSU (3.63×) over the country average.
Where do J.Crew fans live in United States?
J.Crew fans in United States are most concentrated in New York (reach 3,297,262), California (reach 3,104,368), and Texas (reach 2,011,424). These three regions account for the largest share of the active audience.
What other brands do J.Crew fans also like?
Beyond J.Crew itself, the audience over-indexes on Lulu 黃路梓茵 (4.5×), JDSU (3.63×), Bank account (2.4×), and Staycation (3.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for J.Crew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.