J.Crew Audience in United States

J.Crew has an estimated audience of 25,482,062 people in United States. 69.2% are female, 30.8% are male, average age 36.3. Top regions: New York, California, Texas. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Jeep Grand Cherokee, Nordstrom.

The average J.Crew fan in United States is 36.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (55.43× the country average). Demographically, the J.Crew audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of J.Crew fans

Demographic split for J.Crew audience in United States
MetricValue
Female69.2%
Male30.8%
Average age36.3
Estimated audience size25,482,062

Audience persona

The typical J.Crew fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for J.Crew in United States
RegionReachAffinity
New York3,297,2622.32×
California3,104,3681.11×
Texas2,011,4240.92×
Florida1,439,0900.83×
New Jersey1,220,0521.88×
Massachusetts1,162,0332.31×
Pennsylvania1,096,0261.28×
Illinois997,2561.17×
Virginia938,7001.51×
Georgia884,1571.13×
North Carolina863,0181.13×
Ohio795,4761.01×
Michigan605,4790.91×
Maryland598,6901.37×
Connecticut590,4152.31×
Tennessee499,1720.98×
Washington471,8490.92×
South Carolina433,3241.13×
Missouri353,2420.86×
Indiana327,1160.7×
Minnesota320,9100.88×
Colorado314,6690.78×
Wisconsin310,2200.81×
Oregon278,4800.95×
Louisiana273,2480.83×
Alabama269,8000.76×
Arizona261,1820.5×
Kentucky253,4620.79×
Oklahoma203,6790.72×
Washington, District of Columbia199,0412.6×
Utah192,1300.84×
Rhode Island147,8551.82×
Kansas143,8580.72×
Iowa140,9150.67×
New Hampshire136,3411.36×
Arkansas130,0950.62×
Maine117,1331.28×
Mississippi111,7740.53×
Nevada98,9190.4×
Nebraska81,2590.64×
Hawaii79,4580.73×
Delaware70,4521×
Idaho65,3900.51×
Vermont62,7351.4×
New Mexico56,8350.44×
West Virginia56,6860.48×
Montana39,0990.55×
South Dakota24,3840.41×
North Dakota20,7970.4×
Alaska20,3570.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J.Crew audience
BrandAffinityCategory
Kia Sportage55.43×Cars & Mobility
Honda HR-V37.39×Cars & Mobility
Pre-school playgroup41.3×Kids & Family
Jeep Grand Cherokee9.24×Cars & Mobility
Nordstrom2.53×Shopping
Urban Outfitters3.98×Shopping
Do it yourself (DIY)2×Home & Garden
Houston Astros4.97×Sports
Target Corporation2.02×Shopping
Kate Spade5.51×Fashion & Accessoires
ULTA Beauty2.93×Beauty & Wellness
Boho-chic3.27×Fashion & Accessoires
H&M2.95×Shopping
Skirt2.62×Fashion & Accessoires
Men's clothing2.02×Fashion & Accessoires
IKEA1.95×Home & Garden
Livemusic2.38×Music & Radio
Etsy2.06×Fashion & Accessoires
Trousers2×Fashion & Accessoires
Kohl's1.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J.Crew audience
TraitClusterScore
SustainabilityBALANCE2.37
Design AffinityPREMIUM1.98
Luxury OrientationPREMIUM1.69
IndulgenceJOY1.57
Pet OwnershipJOY1.39
Sports ActivityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for J.Crew
CountryShare
United States82.9%
Canada4.9%
Japan4.3%

See J.Crew audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does J.Crew have in United States?

J.Crew has an estimated audience of 25,482,062 people in United States, concentrated in New York and California.

What is the gender split and age of J.Crew fans?

69.2% of J.Crew fans are female, 30.8% are male, with an average age of 36.3 years.

Which brands do J.Crew fans like most?

J.Crew fans show strongest brand affinity for Kia Sportage (55.43×), Honda HR-V (37.39×), and Pre-school playgroup (41.3×) over the country average.

Where do J.Crew fans live in United States?

J.Crew fans in United States are most concentrated in New York (reach 3,297,262), California (reach 3,104,368), and Texas (reach 2,011,424). These three regions account for the largest share of the active audience.

What other brands do J.Crew fans also like?

Beyond J.Crew itself, the audience over-indexes on Honda HR-V (37.39×), Pre-school playgroup (41.3×), Jeep Grand Cherokee (9.24×), and Nordstrom (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J.Crew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.