Rascasse Audience Intelligence

J.Crew Target Market in United States

A data profile of the people who buy, follow and care about J.Crew in United States — modelled from more than twelve digital signal sources. J.Crew has an estimated audience of 25,549,099 people in United States.

#122among Brand in United States#56in Fashion & Accessoires

The average J.Crew fan in United States is 36.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Target Corporation, Trader Joe's, Luxury goods, with strongest over-indexing on Target Corporation (2.18× the country average).

Demographically, the J.Crew audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J.Crew fan in United States is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Target Corporation.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J.Crew profile in United States.

Audience size
25.5M
in United States
Gender
69.2%♀
30.8% male
Age
36.3
average years
Country rank
#1197
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J.Crew

69.2% are female, 30.8% are male, average age 36.3.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for J.Crew audience in United States
MetricValue
Female69.2%
Male30.8%
Average age36.3
Estimated audience size25,549,099
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the J.Crew audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

82.5%

of the worldwide J.Crew audience comes from United States.

Worldwide audience distribution share by country for J.Crew
CountryShare
United States82.5%
Canada4.9%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J.Crew audience in United States is strongest.

Fig. 05

Top regions by affinity

J.Crew customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.79×
02Massachusetts~1M2.44×
03New York~3.5M2.40×
04Connecticut~600K2.36×
05Rhode Island~200K1.88×
06New Jersey~1M1.81×
07Vermont~70K1.57×
08Virginia~900K1.47×
09New Hampshire~100K1.37×
10Maryland~600K1.34×
11Maine~100K1.34×
12Pennsylvania~1M1.23×
13Illinois~1M1.18×
14South Carolina~400K1.09×
15Georgia~800K1.07×
16North Carolina~800K1.07×
17California~3M1.03×
18Delaware~70K1.02×
19Ohio~800K0.97×
20Tennessee~500K0.95×
21Oregon~300K0.93×
22Washington~500K0.90×
23Michigan~600K0.87×
24Minnesota~300K0.86×
25Utah~200K0.85×
26Texas~2M0.84×
27Missouri~300K0.83×
28Louisiana~300K0.82×
29Wisconsin~300K0.81×
30Florida~1.5M0.80×
31Colorado~300K0.78×
32Kentucky~200K0.78×
33Kansas~100K0.75×
34Alabama~300K0.73×
35Oklahoma~200K0.71×
36Indiana~300K0.69×
37Hawaii~70K0.68×
38Iowa~100K0.66×
39Nebraska~80K0.64×
40Arkansas~100K0.62×
41Montana~40K0.59×
42Mississippi~100K0.55×
43Idaho~70K0.52×
44West Virginia~60K0.51×
45Arizona~300K0.50×
46South Dakota~30K0.45×
47New Mexico~60K0.44×
48North Dakota~20K0.43×
49Alaska~20K0.42×
50Nevada~100K0.39×
Fig. 06

Affinity by region

Affinity by region — J.Crew, United States
0.39×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J.Crew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J.Crew audience
#·InterestCategoryAffinity×
01LongchampFashion & Accessoires8.97×
02Urban OutfittersShopping3.70×
03Deal of the dayShopping3.10×
04H&MShopping3.08×
05Modern architectureArts & Culture2.88×
06Property finderHome & Garden2.81×
07ULTA BeautyBeauty & Wellness2.67×
08SunglassesFashion & Accessoires2.60×
09Trader Joe'sShopping2.42×
10IKEAHome & Garden2.39×
11SkirtFashion & Accessoires2.37×
12NordstromShopping2.23×
13Target CorporationShopping2.18×
14TrousersFashion & Accessoires2.04×
15Luxury goodsFashion & Accessoires1.91×
16ApartmentBusiness & Career1.86×
17Do it yourself (DIY)Home & Garden1.78×
18HobbyHome & Garden1.62×
19Hair productsBeauty & Wellness1.56×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J.Crew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J.Crew audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.49×
Design AffinityPREMIUM1.95×
SustainabilityBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J.Crew audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.75×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J.Crew's target market in United States?

J.Crew's target market in United States covers an estimated 25,549,099 people, concentrated in New York and California.

02

What is the gender split and age of J.Crew customers?

69.2% of the J.Crew audience are female, 30.8% are male, with an average age of 36.3 years.

03

Which brands do J.Crew fans like most?

J.Crew fans show strongest brand affinity for Target Corporation (2.18×), Trader Joe's (2.42×), and Luxury goods (1.91×) over the country average.

04

Where do J.Crew fans live in United States?

J.Crew fans in United States are most concentrated in New York (reach ~3.5M), California (reach ~3M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do J.Crew fans also like?

Beyond J.Crew itself, the audience over-indexes on Trader Joe's (2.42×), Luxury goods (1.91×), Urban Outfitters (3.7×), and IKEA (2.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See J.Crew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for J.Crew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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