Property finder Audience in United States

Property finder logo

Property finder has an estimated audience of 27,183,973 people in United States. 54.2% are female, 45.8% are male, average age 40.0. Top regions: California, Florida, New York. Top brand affinities: Mortgage calculator, First-time home buyer grant, Starter home, Housing estate, Homes.com.

The average Property finder fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Mortgage calculator, First-time home buyer grant, Starter home, with strongest over-indexing on Mortgage calculator (22.4× the country average). Demographically, the Property finder audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Property finder fans

Demographic split for Property finder audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.0
Estimated audience size27,183,973

Audience persona

The typical Property finder fan in United States is balanced, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Property finder in United States
RegionReachAffinity
California2,796,8020.94×
Florida2,235,7371.21×
New York2,047,1321.35×
Texas2,004,2610.86×
Tennessee1,250,3242.29×
Illinois858,1390.95×
Georgia849,2161.01×
Virginia777,3581.17×
New Jersey730,4941.06×
North Carolina694,0460.85×
Pennsylvania670,6220.73×
Washington586,5181.08×
Ohio585,2750.7×
Michigan542,4540.76×
Washington, District of Columbia509,6676.24×
Massachusetts455,0440.85×
Indiana446,7560.9×
Maryland411,8980.88×
Minnesota374,9510.96×
Missouri369,3510.84×
South Carolina346,6910.85×
Wisconsin299,7580.73×
West Virginia288,9502.28×
Louisiana285,7980.82×
Alabama283,7690.75×
Colorado266,6370.62×
Arizona259,8080.47×
Kentucky244,3030.72×
Oregon209,5870.67×
Arkansas196,7190.88×
Oklahoma179,9710.6×
Iowa165,4680.74×
Nevada165,1200.63×
Mississippi164,2910.73×
Connecticut161,5220.59×
Kansas130,7230.61×
Utah125,0010.51×
Alaska88,2701.52×
Nebraska80,8840.59×
New Mexico80,4610.59×
Idaho70,7920.52×
Rhode Island70,3770.81×
New Hampshire68,0240.64×
Hawaii67,6250.58×
North Dakota64,0911.15×
Montana61,5590.82×
Maine60,9560.63×
South Dakota60,7610.97×
Delaware58,8230.78×
Wyoming57,2431.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Property finder audience
BrandAffinityCategory
Mortgage calculator22.4×Home & Garden
First-time home buyer grant23.77×Home & Garden
Starter home14.11×Home & Garden
Housing estate15.18×Home & Garden
Homes.com15.65×Home & Garden
First-time buyer8.42×Shopping
Buy to let30.75×Home & Garden
Real estate development8.45×Business & Career
Creative real estate investing11.31×Business & Career
For sale by owner9.25×Home & Garden
LA Fitness6.47×Sports
The Apartment30.77×Movies & TV
Real property5.64×Home & Garden
Property law9.43×Home & Garden
Real estate investment club10.87×Business & Career
Expensive Taste7.95×Business & Career
Real estate entrepreneur13.19×Business & Career
Personal property10.53×Business & Career
Estate (law)5.65×Business & Career
Funding10.39×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Property finder audience
TraitClusterScore
Design AffinityPREMIUM3.55
Luxury OrientationPREMIUM2.42
DIY MentalityTHRILL2.26
LGBTQ+ IdentityOPEN1.9
Early Adopter MentalityPOWER1.87
Risk AppetiteTHRILL1.82

Worldwide distribution

Worldwide audience distribution share by country for Property finder
CountryShare
United States17.8%
Japan10.2%
China6.7%

See Property finder audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Property finder have in United States?

Property finder has an estimated audience of 27,183,973 people in United States, concentrated in California and Florida.

What is the gender split and age of Property finder fans?

54.2% of Property finder fans are female, 45.8% are male, with an average age of 40.0 years.

Which brands do Property finder fans like most?

Property finder fans show strongest brand affinity for Mortgage calculator (22.4×), First-time home buyer grant (23.77×), and Starter home (14.11×) over the country average.

Where do Property finder fans live in United States?

Property finder fans in United States are most concentrated in California (reach 2,796,802), Florida (reach 2,235,737), and New York (reach 2,047,132). These three regions account for the largest share of the active audience.

What other brands do Property finder fans also like?

Beyond Property finder itself, the audience over-indexes on First-time home buyer grant (23.77×), Starter home (14.11×), Housing estate (15.18×), and Homes.com (15.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.