Rascasse Audience Intelligence

Property finder Audience in United States

A data profile of the people who buy, follow and care about Property finder in United States — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 27,183,973 people in United States.

#742among Topic in United States#80in Home & Garden

The average Property finder fan in United States is 40.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Mortgage calculator, First-time home buyer grant, Starter home, with strongest over-indexing on Mortgage calculator (22.4× the country average).

Demographically, the Property finder audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Property finder fan in United States is balanced, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Property finder profile in United States.

Audience size
27.2M
in United States
Gender
54.2%♀
45.8% male
Age
40.0
average years
Country rank
#1083
Topic in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Property finder fans

54.2% are female, 45.8% are male, average age 40.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Property finder audience in United States
MetricValue
Female54.2%
Male45.8%
Average age40.0
Estimated audience size27,183,973
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Property finder audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Property finder audience comes from United States.

Worldwide audience distribution share by country for Property finder
CountryShare
United States17.8%
Japan10.2%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Property finder audience in United States is strongest.

Fig. 05

Top regions by affinity

Property finder fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K3.76×
02Louisiana~900K2.47×
03Tennessee~1.5M2.44×
04Maryland~800K1.79×
05West Virginia~200K1.69×
06New York~2M1.38×
07Illinois~1M1.35×
08New Jersey~900K1.34×
09Virginia~900K1.31×
10Ohio~1M1.30×
11Pennsylvania~1M1.29×
12Delaware~90K1.24×
13South Carolina~500K1.23×
14Indiana~600K1.20×
15North Carolina~900K1.13×
16Arizona~600K1.11×
17Florida~2M1.04×
18Missouri~500K1.04×
19Alaska~60K1.04×
20Michigan~700K1.02×
21Connecticut~300K1.01×
22Mississippi~200K1.01×
23North Dakota~50K0.98×
24Vermont~50K0.98×
25Kansas~200K0.96×
26Georgia~800K0.95×
27Kentucky~300K0.95×
28South Dakota~60K0.95×
29Arkansas~200K0.93×
30Montana~70K0.92×
31Massachusetts~500K0.91×
32Rhode Island~80K0.91×
33Hawaii~100K0.88×
34New Hampshire~90K0.88×
35Maine~90K0.88×
36Iowa~200K0.87×
37Idaho~100K0.87×
38New Mexico~100K0.86×
39Alabama~300K0.85×
40Nebraska~100K0.85×
41Washington~400K0.82×
42Minnesota~300K0.81×
43Nevada~200K0.79×
44Oklahoma~200K0.78×
45Utah~200K0.76×
46Wisconsin~300K0.75×
47Oregon~200K0.75×
48Colorado~300K0.74×
49Texas~1.5M0.73×
50California~2M0.70×
Fig. 06

Affinity by region

Affinity by region — Property finder, United States
0.70×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Property finder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Property finder audience
#·InterestCategoryAffinity×
01The ApartmentMovies & TV30.77×
02Buy to letHome & Garden30.75×
03First-time home buyer grantHome & Garden23.77×
04Mortgage calculatorHome & Garden22.40×
05Homes.comHome & Garden15.65×
06Housing estateHome & Garden15.18×
07Starter homeHome & Garden14.11×
08Real estate entrepreneurBusiness & Career13.19×
09Creative real estate investingBusiness & Career11.31×
10Real estate investment clubBusiness & Career10.87×
11Personal propertyBusiness & Career10.53×
12FundingBusiness & Career10.39×
13Property lawHome & Garden9.43×
14For sale by ownerHome & Garden9.25×
15Real estate developmentBusiness & Career8.45×
16First-time buyerShopping8.42×
17Expensive TasteBusiness & Career7.95×
18LA FitnessSports6.47×
19Estate (law)Business & Career5.65×
20Real propertyHome & Garden5.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Property finder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Property finder audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.31×
Luxury OrientationPREMIUM3.02×
Quality AwarenessPREMIUM2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Property finder audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
TraditionCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Property finder have in United States?

Property finder has an estimated audience of 27,183,973 people in United States, concentrated in New York and California.

02

What is the gender split and age of Property finder fans?

54.2% of Property finder fans are female, 45.8% are male, with an average age of 40.0 years.

03

Which brands do Property finder fans like most?

Property finder fans show strongest brand affinity for Mortgage calculator (22.4×), First-time home buyer grant (23.77×), and Starter home (14.11×) over the country average.

04

Where do Property finder fans live in United States?

Property finder fans in United States are most concentrated in New York (reach ~2M), California (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Property finder fans also like?

Beyond Property finder itself, the audience over-indexes on First-time home buyer grant (23.77×), Starter home (14.11×), Housing estate (15.18×), and Homes.com (15.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Property finder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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