Rascasse Audience Intelligence

Homes.com Audience in United States

A data profile of the people who buy, follow and care about Homes.com in United States — modelled from more than twelve digital signal sources. Homes.com has an estimated audience of 9,437,197 people in United States.

#99among Website / Newspaper / Magazine in United States#275in Home & Garden

The average Homes.com fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Property finder, Residential area, Real property, with strongest over-indexing on Property finder (15.65× the country average).

Demographically, the Homes.com audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homes.com fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Property finder.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homes.com profile in United States.

Audience size
9.4M
in United States
Gender
57.0%♀
43.0% male
Age
40.8
average years
Country rank
#3788
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Homes.com

57.0% are female, 43.0% are male, average age 40.8.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Homes.com audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.8
Estimated audience size9,437,197
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Homes.com audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Homes.com audience comes from United States.

Worldwide audience distribution share by country for Homes.com
CountryShare
United States95.3%
Germany0.4%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homes.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Homes.com fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K1.48×
02Virginia~300K1.47×
03Delaware~30K1.27×
04Indiana~200K1.25×
05Pennsylvania~400K1.23×
06Ohio~400K1.22×
07Tennessee~200K1.20×
08Missouri~200K1.20×
09Florida~800K1.19×
10Illinois~400K1.18×
11Michigan~300K1.18×
12Alabama~200K1.16×
13South Carolina~200K1.15×
14North Carolina~300K1.14×
15Wisconsin~200K1.13×
16Georgia~300K1.12×
17Mississippi~90K1.12×
18New Jersey~300K1.10×
19Connecticut~100K1.10×
20Kentucky~100K1.09×
21South Dakota~20K1.06×
22Kansas~80K1.05×
23Arkansas~80K1.04×
24Idaho~50K1.01×
25West Virginia~40K1.00×
26Oklahoma~100K0.99×
27Arizona~200K0.95×
28Nevada~90K0.95×
29Rhode Island~30K0.95×
30Colorado~100K0.94×
31Iowa~70K0.94×
32New York~500K0.93×
33Minnesota~100K0.93×
34Louisiana~100K0.93×
35New Hampshire~30K0.92×
36North Dakota~20K0.89×
37Oregon~90K0.88×
38New Mexico~40K0.88×
39Texas~700K0.87×
40Massachusetts~200K0.87×
41Nebraska~40K0.86×
42Maine~30K0.82×
43Vermont~10K0.82×
44California~800K0.78×
45Washington~100K0.78×
46Washington, District of Columbia~20K0.77×
47Montana~20K0.76×
48Alaska~10K0.74×
49Utah~50K0.63×
50Hawaii~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Homes.com, United States
0.61×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homes.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homes.com audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure18.02×
02Property finderHome & Garden15.65×
03CondominiumHome & Garden14.38×
04Penthouse apartmentHome & Garden12.50×
05Chuck BerryMusic & Radio12.18×
06Bob EvansFood & Beverages10.53×
07Mortgage brokerBusiness & Career9.90×
08Residential areaHome & Garden9.27×
09Single-family detached homeHome & Garden7.76×
10Michelle RodriguezMovies & TV7.66×
11Real propertyHome & Garden5.04×
12First-time buyerShopping4.84×
13Bath and BodyworksShopping4.06×
14Modern architectureArts & Culture3.44×
15KitchenwareHome & Garden2.90×
16ApartmentBusiness & Career2.56×
17Trader Joe'sShopping2.35×
18Mortgage loansBusiness & Career2.35×
19RenovationHome & Garden2.24×
20Real estate brokerHome & Garden2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homes.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homes.com audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
IndulgenceJOY2.23×
Design AffinityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homes.com audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
PatriotismCONSERVATISM0.79×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homes.com have in United States?

Homes.com has an estimated audience of 9,437,197 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Homes.com fans?

57.0% of Homes.com fans are female, 43.0% are male, with an average age of 40.8 years.

03

Which brands do Homes.com fans like most?

Homes.com fans show strongest brand affinity for Property finder (15.65×), Residential area (9.27×), and Real property (5.04×) over the country average.

04

Where do Homes.com fans live in United States?

Homes.com fans in United States are most concentrated in California (reach ~800K), Florida (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Homes.com fans also like?

Beyond Homes.com itself, the audience over-indexes on Residential area (9.27×), Real property (5.04×), First-time buyer (4.84×), and Single-family detached home (7.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Homes.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homes.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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