Homes.com Audience in United States

Homes.com has an estimated audience of 9,341,313 people in United States. 57.0% are female, 43.0% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Property finder, AccuWeather, Capital One, Kia Sportage.

The average Homes.com fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Property finder, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Homes.com audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Homes.com fans

Demographic split for Homes.com audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.8
Estimated audience size9,341,313

Audience persona

The typical Homes.com fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Homes.com in United States
RegionReachAffinity
California864,3200.84×
Florida815,9201.29×
Texas752,1800.94×
New York540,1461.03×
Pennsylvania378,9091.2×
Illinois370,2211.19×
Ohio364,2421.27×
Virginia362,8991.59×
Georgia354,4691.23×
North Carolina332,2881.18×
Michigan296,2961.21×
New Jersey269,8001.14×
Maryland257,7101.6×
Indiana220,8211.29×
Tennessee217,8171.16×
Missouri187,7371.25×
Massachusetts166,3030.9×
South Carolina160,8961.14×
Arizona155,8040.82×
Washington146,7730.78×
Wisconsin139,6300.99×
Colorado137,4930.93×
Alabama135,9621.04×
Kentucky135,4241.16×
Minnesota118,7700.89×
Louisiana114,6240.95×
Connecticut109,2561.17×
Oklahoma99,7160.96×
Oregon95,1060.89×
Nevada87,0910.96×
Mississippi84,5701.1×
Arkansas82,9841.08×
Kansas72,9130.99×
Iowa69,8600.91×
Idaho47,5121.01×
Utah46,7440.56×
New Mexico40,9050.87×
West Virginia40,4420.93×
Nebraska37,7340.81×
Delaware34,2321.33×
New Hampshire32,3710.88×
Hawaii25,1070.63×
South Dakota24,7521.15×
Rhode Island24,2900.82×
Maine23,9370.72×
Washington, District of Columbia23,1840.83×
Montana18,0940.7×
North Dakota13,1180.68×
Alaska11,8340.59×
Vermont10,6130.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homes.com audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Property finder20.51×Home & Garden
AccuWeather15.97×Home & Garden
Capital One7.94×Business & Career
Kia Sportage40×Cars & Mobility
Google Maps7.38×Internet & Social Media
Google News10.87×News
Indeed.com7.22×Business & Career
StubHub15.69×Travel & Leisure
CarGurus9.62×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homes.com audience
TraitClusterScore
Design AffinityPREMIUM2.68
Luxury OrientationPREMIUM2.17
Quality AwarenessPREMIUM2.02
Family OrientationCONSERVATISM1.85
IndulgenceJOY1.83
Career OrientationPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Homes.com
CountryShare
United States95.3%
Germany0.4%
Canada0.3%

See Homes.com audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Homes.com have in United States?

Homes.com has an estimated audience of 9,341,313 people in United States, concentrated in California and Florida.

What is the gender split and age of Homes.com fans?

57.0% of Homes.com fans are female, 43.0% are male, with an average age of 40.8 years.

Which brands do Homes.com fans like most?

Homes.com fans show strongest brand affinity for Finnair (675×), Property finder (20.51×), and AccuWeather (15.97×) over the country average.

Where do Homes.com fans live in United States?

Homes.com fans in United States are most concentrated in California (reach 864,320), Florida (reach 815,920), and Texas (reach 752,180). These three regions account for the largest share of the active audience.

What other brands do Homes.com fans also like?

Beyond Homes.com itself, the audience over-indexes on Property finder (20.51×), AccuWeather (15.97×), Capital One (7.94×), and Kia Sportage (40×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homes.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.