Rascasse Audience Intelligence

Bob Evans Target Market in United States

A data profile of the people who buy, follow and care about Bob Evans in United States — modelled from more than twelve digital signal sources. Bob Evans has an estimated audience of 4,203,659 people in United States.

#51among Restaurants in United States#791among Brand in United States#504in Food & Beverages

The average Bob Evans fan in United States is 36.3 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Michigan.

Top brand affinities include Didi (footballer), Delivery Man (film), Calgary Stampeders, with strongest over-indexing on Didi (footballer) (219.84× the country average).

Demographically, the Bob Evans audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob Evans fan in United States is balanced, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Didi (footballer).

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Evans profile in United States.

Audience size
4.2M
in United States
Gender
53.8%♀
46.2% male
Age
36.3
average years
Country rank
#7715
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bob Evans

53.8% are female, 46.2% are male, average age 36.3.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Bob Evans audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.3
Estimated audience size4,203,659
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bob Evans audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Bob Evans audience comes from United States.

Worldwide audience distribution share by country for Bob Evans
CountryShare
United States93.7%
Japan0.8%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Evans audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob Evans customers by region in United States
#RegionReachAffinity×
01Ohio~1.5M12.44×
02West Virginia~200K11.19×
03Indiana~300K3.72×
04Michigan~400K3.70×
05Kentucky~200K3.16×
06Delaware~30K2.81×
07Maryland~100K1.90×
08Pennsylvania~300K1.84×
09Florida~400K1.47×
10Missouri~90K1.37×
11Virginia~80K0.77×
12North Carolina~80K0.62×
13Illinois~80K0.58×
14South Carolina~30K0.53×
15Tennessee~40K0.52×
16Washington, District of Columbia~6K0.47×
17Kansas~10K0.44×
18Alaska~3K0.37×
19Wyoming~2K0.37×
20North Dakota~3K0.32×
21Montana~4K0.30×
22South Dakota~3K0.30×
23New York~60K0.27×
24New Jersey~30K0.24×
25Rhode Island~3K0.23×
26Hawaii~4K0.22×
27Idaho~4K0.21×
28New Hampshire~3K0.21×
29Maine~3K0.21×
30Arkansas~7K0.19×
31New Mexico~4K0.19×
32Nebraska~4K0.19×
33Mississippi~6K0.18×
34Georgia~20K0.17×
35Alabama~10K0.17×
36Iowa~6K0.17×
37Oklahoma~7K0.16×
38Wisconsin~10K0.15×
39Louisiana~8K0.14×
40Connecticut~6K0.14×
41Utah~5K0.14×
42Colorado~8K0.13×
43Oregon~6K0.13×
44Nevada~6K0.13×
45Arizona~10K0.12×
46Massachusetts~10K0.12×
47Minnesota~7K0.12×
48Texas~40K0.11×
49Washington~8K0.10×
50California~30K0.07×
Fig. 06

Affinity by region

Affinity by region — Bob Evans, United States
0.07×1.00×12.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Evans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Evans audience
#·InterestCategoryAffinity×
01Real Time (Italy)Movies & TV283.01×
02Didi (footballer)Sports219.84×
03Delivery Man (film)Movies & TV212.71×
04Visit WalesTravel & Leisure199.34×
05Calgary StampedersSports191.74×
06Mercure HotelsTravel & Leisure177.46×
07Yarmouth, Nova ScotiaTravel & Leisure153.88×
08KedahTravel & Leisure146.04×
09Flamingo Land ResortTravel & Leisure144.65×
10Butterworth, PenangTravel & Leisure143.32×
11Hotel IbisTravel & Leisure139.78×
12Subang, SelangorTravel & Leisure128.63×
13Penang IslandTravel & Leisure97.27×
14Queenstown, New ZealandTravel & Leisure75.86×
15George Town, PenangTravel & Leisure74.52×
16Apartment hotelTravel & Leisure61.19×
17San José, Costa RicaTravel & Leisure46.02×
18The GuardianNews20.00×
19Google DriveTechnology & Electronics7.43×
20Google DocsInternet & Social Media6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Evans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Evans audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.12×
TravellingTHRILL2.45×
Urban LifestyleOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Evans audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
CreativityOPEN0.77×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bob Evans's target market in United States?

Bob Evans's target market in United States covers an estimated 4,203,659 people, concentrated in Ohio and Florida.

02

What is the gender split and age of Bob Evans customers?

53.8% of the Bob Evans audience are female, 46.2% are male, with an average age of 36.3 years.

03

Which brands do Bob Evans fans like most?

Bob Evans fans show strongest brand affinity for Didi (footballer) (219.84×), Delivery Man (film) (212.71×), and Calgary Stampeders (191.74×) over the country average.

04

Where do Bob Evans fans live in United States?

Bob Evans fans in United States are most concentrated in Ohio (reach ~1.5M), Florida (reach ~400K), and Michigan (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Evans fans also like?

Beyond Bob Evans itself, the audience over-indexes on Delivery Man (film) (212.71×), Calgary Stampeders (191.74×), Real Time (Italy) (283.01×), and Flamingo Land Resort (144.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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