Bob Evans Audience in United States

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Bob Evans has an estimated audience of 4,244,900 people in United States. 53.8% are female, 46.2% are male, average age 36.3. Top regions: Ohio, Florida, Michigan. Top brand affinities: Didi (footballer), Delivery Man (film), Calgary Stampeders, Real Time (Italy), Flamingo Land Resort.

The average Bob Evans fan in United States is 36.3 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Michigan. Top brand affinities include Didi (footballer), Delivery Man (film), Calgary Stampeders, with strongest over-indexing on Didi (footballer) (219.84× the country average). Demographically, the Bob Evans audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Bob Evans fans

Demographic split for Bob Evans audience in United States
MetricValue
Female53.8%
Male46.2%
Average age36.3
Estimated audience size4,244,900

Audience persona

The typical Bob Evans fan in United States is balanced, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Didi (footballer).

Top regions in United States

Top regions ranked by reach for Bob Evans in United States
RegionReachAffinity
Ohio1,644,00412.57×
Florida416,0321.45×
Michigan415,9503.75×
Indiana295,8523.82×
Pennsylvania268,0981.88×
West Virginia212,99310.78×
Kentucky165,2233.1×
Maryland142,2681.95×
Missouri91,5041.34×
Illinois85,8850.61×
Virginia85,7140.83×
North Carolina81,4070.64×
New York67,4730.28×
Tennessee43,9830.52×
Texas39,7270.11×
Delaware32,8252.8×
South Carolina32,0470.5×
California29,2190.06×
New Jersey25,6660.24×
Georgia22,3020.17×
Kansas13,6490.41×
Arizona8,6710.1×
Alabama8,6320.15×
Wisconsin8,4600.13×
Massachusetts8,2230.1×
Colorado7,3350.11×
Washington, District of Columbia6,3010.49×
Washington5,8140.07×
Minnesota5,7660.09×
Oklahoma5,6950.12×
Arkansas5,1110.15×
Louisiana4,9560.09×
Oregon4,8420.1×
Iowa4,4750.13×
Connecticut4,4180.1×
Mississippi3,8860.11×
Nevada3,3660.08×
Utah3,1880.08×
Nebraska2,6580.12×
New Hampshire1,7880.11×
Maine1,7720.12×
New Mexico1,3110.06×
Idaho1,2090.06×
Rhode Island1,1900.09×
Hawaii1,1160.06×
South Dakota7180.07×
Vermont7130.1×
Montana6750.06×
North Dakota6230.07×
Alaska5690.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Evans audience
BrandAffinityCategory
Didi (footballer)219.84×Sports
Delivery Man (film)212.71×Movies & TV
Calgary Stampeders191.74×Sports
Real Time (Italy)283.01×Movies & TV
Flamingo Land Resort144.65×Travel & Leisure
Apartment hotel61.19×Travel & Leisure
San José, Costa Rica46.02×Travel & Leisure
Kedah146.04×Travel & Leisure
George Town, Penang74.52×Travel & Leisure
The Guardian20×News
Google Drive7.43×Technology & Electronics
Yarmouth, Nova Scotia153.88×Travel & Leisure
Mercure Hotels177.46×Travel & Leisure
Google Docs6.88×Internet & Social Media
Penang Island97.27×Travel & Leisure
Queenstown, New Zealand75.86×Travel & Leisure
Butterworth, Penang143.32×Travel & Leisure
Subang, Selangor128.63×Travel & Leisure
Hotel Ibis139.78×Travel & Leisure
Cheras, Kuala Lumpur104.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Evans audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Convenience OrientationPREMIUM1.44
Quality AwarenessPREMIUM1.09
Career OrientationPOWER1.07
Pet OwnershipJOY1.06
SustainabilityBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Bob Evans
CountryShare
United States94.0%
Japan0.8%
Italy0.6%

See Bob Evans audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Bob Evans have in United States?

Bob Evans has an estimated audience of 4,244,900 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Bob Evans fans?

53.8% of Bob Evans fans are female, 46.2% are male, with an average age of 36.3 years.

Which brands do Bob Evans fans like most?

Bob Evans fans show strongest brand affinity for Didi (footballer) (219.84×), Delivery Man (film) (212.71×), and Calgary Stampeders (191.74×) over the country average.

Where do Bob Evans fans live in United States?

Bob Evans fans in United States are most concentrated in Ohio (reach 1,644,004), Florida (reach 416,032), and Michigan (reach 415,950). These three regions account for the largest share of the active audience.

What other brands do Bob Evans fans also like?

Beyond Bob Evans itself, the audience over-indexes on Delivery Man (film) (212.71×), Calgary Stampeders (191.74×), Real Time (Italy) (283.01×), and Flamingo Land Resort (144.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.