Rascasse Audience Intelligence

Queenstown, New Zealand Audience in United States

A data profile of the people who buy, follow and care about Queenstown, New Zealand in United States — modelled from more than twelve digital signal sources. Queenstown, New Zealand has an estimated audience of 461,548 people in United States.

#487among City in United States#4112among POI in United States#3110in Travel & Leisure

The average Queenstown, New Zealand fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vincent D'Onofrio, Bob Evans, Bryce Dallas Howard, with strongest over-indexing on Vincent D'Onofrio (180.31× the country average).

Demographically, the Queenstown, New Zealand audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Queenstown, New Zealand fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Vincent D'Onofrio.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Queenstown, New Zealand profile in United States.

Audience size
462K
in United States
Gender
52.4%♀
47.6% male
Age
38.1
average years
Country rank
#38388
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Queenstown, New Zealand fans

52.4% are female, 47.6% are male, average age 38.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Queenstown, New Zealand audience in United States
MetricValue
Female52.4%
Male47.6%
Average age38.1
Estimated audience size461,548
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Queenstown, New Zealand audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3917%
40-4917%
50+22%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Queenstown, New Zealand audience comes from United States.

Worldwide audience distribution share by country for Queenstown, New Zealand
CountryShare
New Zealand31.4%
Australia19.2%
United States15.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Queenstown, New Zealand audience in United States is strongest.

Fig. 05

Top regions by affinity

Queenstown, New Zealand fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K3.45×
02Washington, District of Columbia~3K2.24×
03Maryland~20K1.89×
04Colorado~10K1.82×
05California~90K1.70×
06Washington~20K1.63×
07Montana~2K1.59×
08Utah~7K1.58×
09Oregon~8K1.50×
10Alaska~1K1.41×
11Vermont<1K1.23×
12Massachusetts~10K1.22×
13Idaho~3K1.19×
14Delaware~1K1.15×
15Minnesota~7K1.08×
16Arizona~10K1.04×
17Maine~2K1.01×
18Virginia~10K0.98×
19New Hampshire~2K0.98×
20New York~20K0.96×
21Illinois~10K0.89×
22Wisconsin~6K0.89×
23Nevada~4K0.89×
24New Mexico~2K0.89×
25Rhode Island~1K0.87×
26North Dakota<1K0.86×
27Kansas~3K0.84×
28North Carolina~10K0.83×
29South Dakota<1K0.83×
30Connecticut~4K0.81×
31Nebraska~2K0.79×
32Texas~30K0.78×
33Georgia~10K0.77×
34New Jersey~9K0.76×
35Iowa~3K0.76×
36Missouri~6K0.74×
37Arkansas~3K0.73×
38West Virginia~2K0.73×
39Tennessee~7K0.71×
40South Carolina~5K0.71×
41Michigan~8K0.70×
42Florida~20K0.69×
43Pennsylvania~10K0.68×
44Oklahoma~3K0.68×
45Mississippi~3K0.67×
46Kentucky~4K0.65×
47Indiana~5K0.64×
48Ohio~9K0.62×
49Louisiana~4K0.61×
50Alabama~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Queenstown, New Zealand, United States
0.58×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Queenstown, New Zealand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Queenstown, New Zealand audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV180.31×
02Bob EvansFood & Beverages75.86×
03Banff National ParkTravel & Leisure25.36×
04Cruise CriticTravel & Leisure24.77×
05Laura DernMovies & TV24.34×
06Bryce Dallas HowardMovies & TV21.76×
07Katee SackhoffMovies & TV20.00×
08CDWTechnology & Electronics20.00×
09Josh TurnerMusic & Radio19.53×
10Jeff GoldblumMovies & TV18.68×
11Viking CruisesTravel & Leisure16.73×
12T. Rowe PriceBusiness & Career12.88×
13TransUnionTechnology & Electronics11.70×
14River cruiseTravel & Leisure8.46×
15Princess CruisesTravel & Leisure7.80×
16Book discussion clubLiterature5.27×
17Wine tastingFood & Beverages4.33×
18Diaper bagKids & Family4.15×
19Planet FitnessSports3.32×
20Pizza HutFood & Beverages2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Queenstown, New Zealand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Queenstown, New Zealand audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
TravellingTHRILL1.95×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Queenstown, New Zealand audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Queenstown, New Zealand have in United States?

Queenstown, New Zealand has an estimated audience of 461,548 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Queenstown, New Zealand fans?

52.4% of Queenstown, New Zealand fans are female, 47.6% are male, with an average age of 38.1 years.

03

Which brands do Queenstown, New Zealand fans like most?

Queenstown, New Zealand fans show strongest brand affinity for Vincent D'Onofrio (180.31×), Bob Evans (75.86×), and Bryce Dallas Howard (21.76×) over the country average.

04

Where do Queenstown, New Zealand fans live in United States?

Queenstown, New Zealand fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Queenstown, New Zealand fans also like?

Beyond Queenstown, New Zealand itself, the audience over-indexes on Bob Evans (75.86×), Bryce Dallas Howard (21.76×), Laura Dern (24.34×), and Jeff Goldblum (18.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Queenstown, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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