Queenstown, New Zealand Audience in United States

Queenstown, New Zealand logo

Queenstown, New Zealand has an estimated audience of 461,548 people in United States. 52.4% are female, 47.6% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Mustard seed, Nebraska Cornhuskers football, Stamp collecting, Google Photos, Kendra Scott.

The average Queenstown, New Zealand fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mustard seed, Nebraska Cornhuskers football, Stamp collecting, with strongest over-indexing on Mustard seed (166.54× the country average). Demographically, the Queenstown, New Zealand audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Queenstown, New Zealand fans

Demographic split for Queenstown, New Zealand audience in United States
MetricValue
Female52.4%
Male47.6%
Average age38.1
Estimated audience size461,548

Audience persona

The typical Queenstown, New Zealand fan in United States is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Mustard seed.

Top regions in United States

Top regions ranked by reach for Queenstown, New Zealand in United States
RegionReachAffinity
California101,7142×
Texas29,0280.73×
New York28,1751.09×
Florida20,5560.66×
Maryland18,4162.32×
Washington16,0451.73×
Colorado13,0561.79×
Illinois12,9070.84×
Virginia12,0591.07×
Massachusetts11,3231.25×
North Carolina11,0350.79×
Pennsylvania10,3250.66×
Georgia9,9130.7×
New Jersey9,0520.77×
Arizona8,8330.94×
Oregon8,3071.57×
Michigan7,7300.64×
Hawaii7,6333.85×
Ohio7,3870.52×
Minnesota6,5210.99×
Utah6,1441.49×
Wisconsin5,8970.85×
Tennessee5,6200.61×
Missouri4,7660.64×
Indiana4,3530.52×
Nevada4,0770.91×
South Carolina4,0300.58×
Washington, District of Columbia3,9772.87×
Connecticut3,2070.69×
Kansas2,7350.75×
Idaho2,7351.18×
Kentucky2,4700.43×
Louisiana2,2990.39×
Iowa2,2590.59×
Oklahoma2,2460.44×
Alabama2,2170.34×
Montana2,0241.58×
Arkansas1,8830.5×
New Mexico1,8670.81×
Delaware1,8221.43×
New Hampshire1,5840.87×
Maine1,4830.9×
Alaska1,3051.32×
Nebraska1,2410.54×
Rhode Island1,2240.83×
Vermont1,0831.34×
Mississippi1,0480.28×
West Virginia8850.41×
Wyoming6841×
North Dakota5310.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Queenstown, New Zealand audience
BrandAffinityCategory
Mustard seed166.54×Food & Beverages
Nebraska Cornhuskers football17.24×Sports
Stamp collecting14.62×Home & Garden
Google Photos2.76×Technology & Electronics
Kendra Scott3.22×Fashion & Accessoires
Elsword16.34×Games
JDSU2.89×Business & Career
Cam Ward3.21×Sports
Keenan Allen5.09×Sports
Holladay, Utah27.24×Travel & Leisure
Voter registration3.47×Politics & Society
Jesse Plemons2.33×Movies & TV
Queens College, City University of New York4.6×Business & Career
Hocus Pocus2.85×Movies & TV
Steampunk2.88×Fashion & Accessoires
Charlamagne Tha God5.46×Movies & TV
Personalised Gifts2.48×Home & Garden
Home staging2.86×Home & Garden
South Asian cuisine4.57×Food & Beverages
Captain America (1990 film)2.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Queenstown, New Zealand audience
TraitClusterScore
PatriotismCONSERVATISM2.65
TravellingTHRILL1.93
SpiritualityBALANCE1.49
Risk AppetiteTHRILL1.39
Community OrientationOPEN1.3
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Queenstown, New Zealand
CountryShare
New Zealand31.4%
Australia19.2%
United States15.5%

See Queenstown, New Zealand audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Queenstown, New Zealand have in United States?

Queenstown, New Zealand has an estimated audience of 461,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Queenstown, New Zealand fans?

52.4% of Queenstown, New Zealand fans are female, 47.6% are male, with an average age of 38.1 years.

Which brands do Queenstown, New Zealand fans like most?

Queenstown, New Zealand fans show strongest brand affinity for Mustard seed (166.54×), Nebraska Cornhuskers football (17.24×), and Stamp collecting (14.62×) over the country average.

Where do Queenstown, New Zealand fans live in United States?

Queenstown, New Zealand fans in United States are most concentrated in California (reach 101,714), Texas (reach 29,028), and New York (reach 28,175). These three regions account for the largest share of the active audience.

What other brands do Queenstown, New Zealand fans also like?

Beyond Queenstown, New Zealand itself, the audience over-indexes on Nebraska Cornhuskers football (17.24×), Stamp collecting (14.62×), Google Photos (2.76×), and Kendra Scott (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Queenstown, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.