Princess Cruises Audience in United States

Princess Cruises logo

Princess Cruises has an estimated audience of 5,545,967 people in United States. 68.6% are female, 31.4% are male, average age 41.9. Top regions: California, Florida, Texas. Top brand affinities: The Strumbellas, Royal Caribbean Cruises Ltd., Hostelling International, Food and drink, Sports.

The average Princess Cruises fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The Strumbellas, Royal Caribbean Cruises Ltd., Hostelling International, with strongest over-indexing on The Strumbellas (554.93× the country average). Demographically, the Princess Cruises audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Princess Cruises fans

Demographic split for Princess Cruises audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.9
Estimated audience size5,545,967

Audience persona

The typical Princess Cruises fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for The Strumbellas.

Top regions in United States

Top regions ranked by reach for Princess Cruises in United States
RegionReachAffinity
California1,015,7531.67×
Florida778,3542.07×
Texas464,8270.97×
New York217,6030.7×
Arizona175,4931.55×
Georgia165,1500.97×
Washington163,9771.47×
Ohio157,6080.92×
North Carolina149,0390.89×
Pennsylvania139,5580.75×
Illinois130,5310.71×
Michigan128,2720.88×
Tennessee115,5561.04×
New Jersey105,7550.75×
Nevada104,0301.94×
Virginia102,8020.76×
South Carolina100,4641.2×
Missouri88,9991×
Indiana79,1070.78×
Massachusetts78,0550.71×
Utah74,2571.5×
Wisconsin74,1670.89×
Colorado73,4140.84×
Minnesota69,7780.88×
Oregon66,6141.05×
Alabama66,1840.85×
Maryland64,5880.68×
Kentucky60,8330.87×
Louisiana60,6720.85×
Oklahoma60,4650.98×
Connecticut43,4490.78×
Alaska42,8023.61×
Arkansas40,8170.89×
Hawaii40,6591.71×
Idaho38,1291.37×
Iowa36,9780.81×
Kansas35,6990.82×
Mississippi33,3440.73×
New Mexico20,3600.73×
Nebraska19,8210.71×
New Hampshire17,8680.82×
West Virginia15,6040.6×
Rhode Island15,5350.88×
Maine15,4620.78×
Delaware13,8550.91×
Montana12,5300.81×
South Dakota8,3410.65×
North Dakota7,9210.7×
Washington, District of Columbia6,1500.37×
Wyoming5,9940.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Princess Cruises audience
BrandAffinityCategory
The Strumbellas554.93×Music & Radio
Royal Caribbean Cruises Ltd.6.91×Travel & Leisure
Hostelling International7.12×Travel & Leisure
Food and drink1.74×Food & Beverages
Sports1.78×Sports
Food1.82×Food & Beverages
Arts and music1.78×Arts & Culture
Music1.7×Business & Career
Movies1.71×Movies & TV
Pets1.8×Pets & Animals
Shopping1.69×Shopping
Reading1.7×Literature
TALK17.71×Music & Radio
Consumer electronics1.72×Technology & Electronics
Fitness and wellness1.68×Sports
Entertainment1.74×Movies & TV
Clothing1.69×Fashion & Accessoires
Outdoor recreation1.76×Sports
Live events1.71×Music & Radio
Celebrity2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Princess Cruises audience
TraitClusterScore
TravellingTHRILL2.24
Quality AwarenessPREMIUM1.99
Family OrientationCONSERVATISM1.4
Luxury OrientationPREMIUM1.31
PatriotismCONSERVATISM1.22
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Princess Cruises
CountryShare
United States43.1%
United Kingdom12.3%
Australia9.0%

See Princess Cruises audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Princess Cruises have in United States?

Princess Cruises has an estimated audience of 5,545,967 people in United States, concentrated in California and Florida.

What is the gender split and age of Princess Cruises fans?

68.6% of Princess Cruises fans are female, 31.4% are male, with an average age of 41.9 years.

Which brands do Princess Cruises fans like most?

Princess Cruises fans show strongest brand affinity for The Strumbellas (554.93×), Royal Caribbean Cruises Ltd. (6.91×), and Hostelling International (7.12×) over the country average.

Where do Princess Cruises fans live in United States?

Princess Cruises fans in United States are most concentrated in California (reach 1,015,753), Florida (reach 778,354), and Texas (reach 464,827). These three regions account for the largest share of the active audience.

What other brands do Princess Cruises fans also like?

Beyond Princess Cruises itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (6.91×), Hostelling International (7.12×), Food and drink (1.74×), and Sports (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Princess Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.