Rascasse Audience Intelligence

Princess Cruises Target Market in United States

A data profile of the people who buy, follow and care about Princess Cruises in United States — modelled from more than twelve digital signal sources. Princess Cruises has an estimated audience of 5,636,887 people in United States.

#5among Cruises in United States#617among Brand in United States#506in Travel & Leisure

The average Princess Cruises fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The Strumbellas, Hostelling International, Royal Caribbean Cruises Ltd., with strongest over-indexing on The Strumbellas (554.93× the country average).

Demographically, the Princess Cruises audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Princess Cruises fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for The Strumbellas.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princess Cruises profile in United States.

Audience size
5.6M
in United States
Gender
68.6%♀
31.4% male
Age
41.9
average years
Country rank
#6006
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Princess Cruises

68.6% are female, 31.4% are male, average age 41.9.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Princess Cruises audience in United States
MetricValue
Female68.6%
Male31.4%
Average age41.9
Estimated audience size5,636,887
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Princess Cruises audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4920%
50+29%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Princess Cruises audience comes from United States.

Worldwide audience distribution share by country for Princess Cruises
CountryShare
United States43.5%
United Kingdom12.2%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princess Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Princess Cruises customers by region in United States
#RegionReachAffinity×
01Alaska~50K4.24×
02Florida~800K2.01×
03Nevada~100K1.93×
04Hawaii~40K1.78×
05California~900K1.56×
06Arizona~200K1.52×
07Utah~70K1.50×
08Idaho~40K1.39×
09Washington~200K1.37×
10South Carolina~100K1.14×
11Oregon~70K1.04×
12Tennessee~100K1.02×
13Oklahoma~60K0.99×
14Missouri~90K0.96×
15Georgia~200K0.90×
16Texas~400K0.89×
17Ohio~200K0.89×
18Wisconsin~70K0.89×
19Kentucky~60K0.89×
20Arkansas~40K0.89×
21Delaware~10K0.89×
22Minnesota~70K0.88×
23Michigan~100K0.87×
24Alabama~70K0.87×
25Rhode Island~20K0.87×
26North Carolina~100K0.85×
27Montana~10K0.85×
28Kansas~40K0.84×
29Iowa~40K0.83×
30New Hampshire~20K0.82×
31Wyoming~7K0.82×
32Maine~20K0.81×
33Colorado~70K0.80×
34Louisiana~60K0.80×
35Indiana~80K0.78×
36New Mexico~20K0.77×
37Connecticut~40K0.74×
38North Dakota~8K0.74×
39Nebraska~20K0.73×
40Virginia~100K0.72×
41Mississippi~30K0.72×
42Pennsylvania~100K0.70×
43Massachusetts~80K0.70×
44South Dakota~9K0.70×
45New Jersey~100K0.68×
46Illinois~100K0.66×
47West Virginia~20K0.65×
48New York~200K0.64×
49Maryland~60K0.64×
50Washington, District of Columbia~6K0.37×
Fig. 06

Affinity by region

Affinity by region — Princess Cruises, United States
0.37×1.00×4.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princess Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princess Cruises audience
#·InterestCategoryAffinity×
01The StrumbellasMusic & Radio554.93×
02TALKMusic & Radio17.71×
03Hostelling InternationalTravel & Leisure7.12×
04Royal Caribbean Cruises Ltd.Travel & Leisure6.91×
05CelebrityMovies & TV2.10×
06FoodFood & Beverages1.82×
07PetsPets & Animals1.80×
08SportsSports1.78×
09Arts and musicArts & Culture1.78×
10Outdoor recreationSports1.76×
11Food and drinkFood & Beverages1.74×
12EntertainmentMovies & TV1.74×
13Consumer electronicsTechnology & Electronics1.72×
14MoviesMovies & TV1.71×
15Live eventsMusic & Radio1.71×
16MusicBusiness & Career1.70×
17ReadingLiterature1.70×
18ShoppingShopping1.69×
19ClothingFashion & Accessoires1.69×
20Fitness and wellnessSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princess Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princess Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princess Cruises audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Early Adopter MentalityPOWER0.88×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Princess Cruises's target market in United States?

Princess Cruises's target market in United States covers an estimated 5,636,887 people, concentrated in California and Florida.

02

What is the gender split and age of Princess Cruises customers?

68.6% of the Princess Cruises audience are female, 31.4% are male, with an average age of 41.9 years.

03

Which brands do Princess Cruises fans like most?

Princess Cruises fans show strongest brand affinity for The Strumbellas (554.93×), Hostelling International (7.12×), and Royal Caribbean Cruises Ltd. (6.91×) over the country average.

04

Where do Princess Cruises fans live in United States?

Princess Cruises fans in United States are most concentrated in California (reach ~900K), Florida (reach ~800K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Princess Cruises fans also like?

Beyond Princess Cruises itself, the audience over-indexes on Hostelling International (7.12×), Royal Caribbean Cruises Ltd. (6.91×), Food and drink (1.74×), and Sports (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See Princess Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Princess Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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