Norwegian Cruise Line Audience in United States

Norwegian Cruise Line logo

Norwegian Cruise Line has an estimated audience of 7,567,194 people in United States. 64.6% are female, 35.4% are male, average age 43.2. Top regions: Florida, Texas, California. Top brand affinities: Hostelling International, Princess Cruises, Google Flights, Ship, Celebrity Cruises.

The average Norwegian Cruise Line fan in United States is 43.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hostelling International, Princess Cruises, Google Flights, with strongest over-indexing on Hostelling International (9.77× the country average). Demographically, the Norwegian Cruise Line audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Norwegian Cruise Line fans

Demographic split for Norwegian Cruise Line audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.2
Estimated audience size7,567,194

Audience persona

The typical Norwegian Cruise Line fan in United States is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Norwegian Cruise Line in United States
RegionReachAffinity
Florida1,010,8541.97×
Texas593,8830.91×
California566,7290.68×
New York549,6411.3×
Pennsylvania306,2491.2×
New Jersey269,7681.4×
Ohio221,6770.95×
Massachusetts218,2261.46×
Michigan211,8501.07×
Illinois189,2720.75×
Virginia177,9210.97×
Arizona160,9821.04×
Georgia154,5850.66×
Louisiana148,0261.52×
Washington147,9040.97×
North Carolina139,8580.61×
Maryland132,6731.02×
Missouri128,2011.05×
Connecticut112,4271.48×
Tennessee110,1270.73×
Indiana102,9070.74×
Wisconsin101,3540.89×
Minnesota100,3050.93×
Colorado94,8780.8×
Alabama94,5160.89×
Kentucky89,3080.94×
Oklahoma81,4280.97×
Nevada79,0471.08×
South Carolina77,4720.68×
Mississippi76,9051.23×
Arkansas69,0791.11×
Oregon64,1310.74×
Kansas50,5570.85×
Iowa49,0550.79×
New Hampshire48,4161.62×
Rhode Island45,3101.88×
Hawaii43,8461.35×
Maine38,1621.41×
Utah33,7300.5×
Idaho32,6130.86×
Nebraska29,3060.77×
West Virginia29,2790.83×
Delaware28,3891.36×
New Mexico22,9350.6×
Alaska22,1101.37×
Montana13,9700.67×
Washington, District of Columbia11,5950.51×
South Dakota11,5940.66×
North Dakota11,5750.74×
Vermont11,5740.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norwegian Cruise Line audience
BrandAffinityCategory
Hostelling International9.77×Travel & Leisure
Princess Cruises13.84×Travel & Leisure
Google Flights4.83×Travel & Leisure
Ship5.58×Travel & Leisure
Celebrity Cruises11.62×Travel & Leisure
Carnival Cruise Lines10.9×Travel & Leisure
Viking Cruises12.6×Travel & Leisure
Carnival Cruises6.26×Travel & Leisure
Day3.14×Business & Career
CheapOair8.86×Travel & Leisure
Bank of America2.62×Business & Career
Royal Caribbean International10.33×Travel & Leisure
Week2.69×Business & Career
Crystal Cruises12.94×Travel & Leisure
Oceania Cruises13.73×Travel & Leisure
American Airlines2.02×Travel & Leisure
Travel the World16.68×Travel & Leisure
Airbnb1.8×Travel & Leisure
Oahu6.3×Travel & Leisure
Magic Kingdom5.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norwegian Cruise Line audience
TraitClusterScore
TravellingTHRILL1.98
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.29
Family OrientationCONSERVATISM1.18
Luxury OrientationPREMIUM1.18
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Norwegian Cruise Line
CountryShare
United States55.2%
United Kingdom7.5%
Canada4.8%

See Norwegian Cruise Line audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Norwegian Cruise Line have in United States?

Norwegian Cruise Line has an estimated audience of 7,567,194 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Norwegian Cruise Line fans?

64.6% of Norwegian Cruise Line fans are female, 35.4% are male, with an average age of 43.2 years.

Which brands do Norwegian Cruise Line fans like most?

Norwegian Cruise Line fans show strongest brand affinity for Hostelling International (9.77×), Princess Cruises (13.84×), and Google Flights (4.83×) over the country average.

Where do Norwegian Cruise Line fans live in United States?

Norwegian Cruise Line fans in United States are most concentrated in Florida (reach 1,010,854), Texas (reach 593,883), and California (reach 566,729). These three regions account for the largest share of the active audience.

What other brands do Norwegian Cruise Line fans also like?

Beyond Norwegian Cruise Line itself, the audience over-indexes on Princess Cruises (13.84×), Google Flights (4.83×), Ship (5.58×), and Celebrity Cruises (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norwegian Cruise Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.