Ship Audience in United States

Ship logo

Ship has an estimated audience of 19,576,124 people in United States. 42.3% are female, 57.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Wok, Governor of Michigan, Vocal harmony, Goop.

The average Ship fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Wok, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Ship audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Ship fans

Demographic split for Ship audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.5
Estimated audience size19,576,124

Audience persona

The typical Ship fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Ship in United States
RegionReachAffinity
California2,666,8541.24×
Texas1,927,0481.15×
Florida1,637,7801.24×
New York1,386,0101.27×
Illinois658,9721.01×
Pennsylvania657,1701×
Georgia654,2861.08×
North Carolina631,8341.07×
Ohio563,8260.93×
Michigan552,5131.08×
Virginia515,1651.08×
New Jersey510,1991.02×
Washington475,4771.21×
Tennessee418,6501.07×
Arizona402,0401.01×
Indiana371,0091.04×
Massachusetts366,9660.95×
Maryland334,4880.99×
Colorado319,6761.04×
Missouri294,8180.93×
Alabama287,5571.05×
South Carolina280,3570.95×
Wisconsin279,1470.95×
Oregon264,8821.18×
Minnesota261,6540.93×
Louisiana256,6421.02×
Kentucky228,5200.93×
Oklahoma213,6240.98×
Nevada187,1090.99×
Utah180,1521.03×
Connecticut177,7490.91×
Iowa163,2911.01×
Arkansas161,4551×
Mississippi151,6280.94×
Kansas142,3850.92×
Hawaii102,2491.22×
Idaho101,4671.03×
New Mexico96,2190.98×
Nebraska95,1810.97×
West Virginia83,6960.92×
New Hampshire69,2040.9×
Maine64,4460.92×
Washington, District of Columbia56,0740.95×
Montana52,8470.97×
Rhode Island50,6750.81×
Delaware43,9140.81×
Alaska43,5961.04×
South Dakota34,4800.76×
North Dakota31,9740.8×
Vermont27,7410.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ship audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok12.51×Food & Beverages
Governor of Michigan13.5×Politics & Society
Vocal harmony7.93×Music & Radio
Goop7.71×Internet & Social Media
Cherish (group)15.36×Music & Radio
headspace12.87×Health
Hibachi10.21×Food & Beverages
Hipster12.12×Politics & Society
Meals on Wheels6.78×Food & Beverages
Urban Outfitters2.14×Shopping
Google Home7.43×Technology & Electronics
Grinch4.61×Movies & TV
Grace Slick9.73×Music & Radio
Fairy godmother7.66×Literature
Kikar HaShabbat16.49×News
El Paso County, Colorado12.65×Travel & Leisure
JDM Cars7.64×Cars & Mobility
La Jolla8.43×Travel & Leisure
Guitarist (magazine)10.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ship audience
TraitClusterScore
PatriotismCONSERVATISM1.57
Risk AppetiteTHRILL1.51
TravellingTHRILL1.43
Luxury OrientationPREMIUM1.39
DIY MentalityTHRILL1.36
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Ship
CountryShare
United States29.0%
United Kingdom5.6%
Germany4.0%

See Ship audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ship have in United States?

Ship has an estimated audience of 19,576,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Ship fans?

42.3% of Ship fans are female, 57.7% are male, with an average age of 41.5 years.

Which brands do Ship fans like most?

Ship fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (12.51×), and Governor of Michigan (13.5×) over the country average.

Where do Ship fans live in United States?

Ship fans in United States are most concentrated in California (reach 2,666,854), Texas (reach 1,927,048), and Florida (reach 1,637,780). These three regions account for the largest share of the active audience.

What other brands do Ship fans also like?

Beyond Ship itself, the audience over-indexes on Wok (12.51×), Governor of Michigan (13.5×), Vocal harmony (7.93×), and Goop (7.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.