Rascasse Audience Intelligence

Ship Audience in United States

A data profile of the people who buy, follow and care about Ship in United States — modelled from more than twelve digital signal sources. Ship has an estimated audience of 19,576,124 people in United States.

#1164among Topic in United States#146in Travel & Leisure

The average Ship fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Royal Caribbean Cruises Ltd., Google Flights, Norwegian Cruise Line, with strongest over-indexing on Royal Caribbean Cruises Ltd. (5.58× the country average).

Demographically, the Ship audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ship fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Royal Caribbean Cruises Ltd..

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ship profile in United States.

Audience size
19.6M
in United States
Gender
42.3%♀
57.7% male
Age
41.5
average years
Country rank
#1693
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ship fans

42.3% are female, 57.7% are male, average age 41.5.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Ship audience in United States
MetricValue
Female42.3%
Male57.7%
Average age41.5
Estimated audience size19,576,124
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ship audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Ship audience comes from United States.

Worldwide audience distribution share by country for Ship
CountryShare
United States29.0%
United Kingdom5.6%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ship audience in United States is strongest.

Fig. 05

Top regions by affinity

Ship fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.19×
02Hawaii~100K1.18×
03New York~1.5M1.15×
04Florida~1.5M1.13×
05Washington~400K1.13×
06Alaska~50K1.13×
07Oregon~300K1.12×
08Texas~2M1.11×
09Georgia~600K1.07×
10Virginia~500K1.07×
11Idaho~100K1.07×
12Alabama~300K1.06×
13North Carolina~600K1.05×
14Pennsylvania~700K1.04×
15Indiana~400K1.04×
16Louisiana~300K1.04×
17Michigan~500K1.03×
18Montana~60K1.03×
19Oklahoma~200K1.02×
20Nebraska~100K1.02×
21New Jersey~500K1.01×
22Utah~200K1.01×
23Iowa~200K1.01×
24Arkansas~200K1.00×
25South Carolina~300K0.99×
26Kentucky~200K0.99×
27Mississippi~200K0.99×
28New Mexico~100K0.99×
29Tennessee~400K0.98×
30Colorado~300K0.98×
31Ohio~600K0.97×
32Arizona~400K0.97×
33Maryland~300K0.97×
34Wisconsin~300K0.96×
35Nevada~200K0.96×
36Illinois~600K0.95×
37Kansas~100K0.95×
38West Virginia~90K0.95×
39New Hampshire~70K0.95×
40Maine~70K0.95×
41Missouri~300K0.94×
42Minnesota~300K0.93×
43South Dakota~40K0.91×
44North Dakota~40K0.91×
45Massachusetts~300K0.90×
46Connecticut~200K0.90×
47Rhode Island~50K0.88×
48Washington, District of Columbia~50K0.86×
49Delaware~50K0.86×
50Vermont~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Ship, United States
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ship audience
#·InterestCategoryAffinity×
01Royal Caribbean Cruises Ltd.Travel & Leisure5.58×
02Norwegian Cruise LineTravel & Leisure5.58×
03Celebrity CruisesTravel & Leisure5.58×
04Viking CruisesTravel & Leisure5.58×
05Royal Caribbean InternationalTravel & Leisure5.26×
06Princess CruisesTravel & Leisure3.87×
07MotorboatCars & Mobility3.16×
08Google FlightsTravel & Leisure2.97×
09Real propertyHome & Garden2.27×
10CarGurusCars & Mobility2.18×
11Kelley Blue BookMovies & TV2.17×
12Ace HardwareHome & Garden1.85×
13CarMaxCars & Mobility1.83×
14Chuck NorrisMovies & TV1.82×
15Made in USABusiness & Career1.74×
16InnovationBusiness & Career1.68×
17AutoZoneCars & Mobility1.62×
18CruisesTravel & Leisure1.58×
19MenardsHome & Garden1.56×
20TicketmasterTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Need for SecurityCONSERVATISM1.39×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ship audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Social Media UsageJOY0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ship have in United States?

Ship has an estimated audience of 19,576,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ship fans?

42.3% of Ship fans are female, 57.7% are male, with an average age of 41.5 years.

03

Which brands do Ship fans like most?

Ship fans show strongest brand affinity for Royal Caribbean Cruises Ltd. (5.58×), Google Flights (2.97×), and Norwegian Cruise Line (5.58×) over the country average.

04

Where do Ship fans live in United States?

Ship fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ship fans also like?

Beyond Ship itself, the audience over-indexes on Google Flights (2.97×), Norwegian Cruise Line (5.58×), Real property (2.27×), and AutoZone (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Ship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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