Rascasse Audience Intelligence

Royal Caribbean International Target Market in United States

A data profile of the people who buy, follow and care about Royal Caribbean International in United States — modelled from more than twelve digital signal sources. Royal Caribbean International has an estimated audience of 3,326,463 people in United States.

#7among Cruises in United States#985among Brand in United States#769in Travel & Leisure

The average Royal Caribbean International fan in United States is 41.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Hostelling International, Princess Cruises, Norwegian Cruise Line, with strongest over-indexing on Hostelling International (9.19× the country average).

Demographically, the Royal Caribbean International audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Caribbean International fan in United States is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Caribbean International profile in United States.

Audience size
3.3M
in United States
Gender
65.5%♀
34.5% male
Age
41.7
average years
Country rank
#9427
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Royal Caribbean International

65.5% are female, 34.5% are male, average age 41.7.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Royal Caribbean International audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.7
Estimated audience size3,326,463
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Royal Caribbean International audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

63.8%

of the worldwide Royal Caribbean International audience comes from United States.

Worldwide audience distribution share by country for Royal Caribbean International
CountryShare
United States63.8%
Australia11.0%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Caribbean International audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Caribbean International customers by region in United States
#RegionReachAffinity×
01Florida~800K3.70×
02Maryland~100K2.08×
03Delaware~20K2.07×
04Pennsylvania~200K1.81×
05California~600K1.51×
06New Jersey~100K1.39×
07Utah~40K1.25×
08South Carolina~60K1.24×
09Alaska~9K1.20×
10Georgia~100K1.13×
11Connecticut~40K1.10×
12Ohio~100K1.09×
13Virginia~90K1.09×
14Nevada~30K1.07×
15Maine~10K1.05×
16West Virginia~20K1.04×
17Rhode Island~10K1.04×
18Alabama~50K1.01×
19New York~200K0.98×
20Tennessee~70K0.98×
21Oklahoma~40K0.97×
22Arkansas~30K0.96×
23Kentucky~40K0.95×
24New Hampshire~10K0.94×
25North Carolina~90K0.93×
26Michigan~80K0.92×
27Missouri~50K0.92×
28Texas~300K0.91×
29Louisiana~40K0.90×
30Idaho~10K0.88×
31Arizona~60K0.87×
32Indiana~50K0.85×
33Kansas~20K0.85×
34Montana~7K0.80×
35Mississippi~20K0.78×
36Hawaii~10K0.76×
37Vermont~4K0.76×
38Illinois~80K0.75×
39Massachusetts~50K0.75×
40Wisconsin~40K0.75×
41Nebraska~10K0.75×
42New Mexico~10K0.73×
43South Dakota~6K0.73×
44North Dakota~5K0.73×
45Colorado~40K0.72×
46Minnesota~30K0.72×
47Washington, District of Columbia~7K0.71×
48Washington~50K0.70×
49Oregon~30K0.70×
50Iowa~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Royal Caribbean International, United States
0.68×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Caribbean International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Caribbean International audience
#·InterestCategoryAffinity×
01howard stern showMovies & TV18.45×
02Travel the WorldTravel & Leisure15.55×
03Princess CruisesTravel & Leisure12.10×
04Oceania CruisesTravel & Leisure11.95×
05Celebrity CruisesTravel & Leisure11.76×
06Crystal CruisesTravel & Leisure11.50×
07Viking CruisesTravel & Leisure11.08×
08Norwegian Cruise LineTravel & Leisure10.42×
09Carnival Cruise LinesTravel & Leisure10.16×
10Hostelling InternationalTravel & Leisure9.19×
11CheapOairTravel & Leisure8.34×
12Carnival CruisesTravel & Leisure5.61×
13ShipTravel & Leisure5.26×
14Google FlightsTravel & Leisure4.55×
15Royal Caribbean Cruises Ltd.Travel & Leisure4.14×
16DayBusiness & Career2.98×
17WeekBusiness & Career2.57×
18Bank of AmericaBusiness & Career2.44×
19American AirlinesTravel & Leisure1.88×
20AirbnbTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Caribbean International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Caribbean International audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.76×
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Caribbean International audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
ExtroversionTHRILL1.01×
TraditionCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Royal Caribbean International's target market in United States?

Royal Caribbean International's target market in United States covers an estimated 3,326,463 people, concentrated in Florida and California.

02

What is the gender split and age of Royal Caribbean International customers?

65.5% of the Royal Caribbean International audience are female, 34.5% are male, with an average age of 41.7 years.

03

Which brands do Royal Caribbean International fans like most?

Royal Caribbean International fans show strongest brand affinity for Hostelling International (9.19×), Princess Cruises (12.1×), and Norwegian Cruise Line (10.42×) over the country average.

04

Where do Royal Caribbean International fans live in United States?

Royal Caribbean International fans in United States are most concentrated in Florida (reach ~800K), California (reach ~600K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Caribbean International fans also like?

Beyond Royal Caribbean International itself, the audience over-indexes on Princess Cruises (12.1×), Norwegian Cruise Line (10.42×), Google Flights (4.55×), and Celebrity Cruises (11.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Caribbean International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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