Royal Caribbean International Audience in United States

Royal Caribbean International logo

Royal Caribbean International has an estimated audience of 3,347,295 people in United States. 65.5% are female, 34.5% are male, average age 41.7. Top regions: Florida, Texas, California. Top brand affinities: Hostelling International, Norwegian Cruise Line, Princess Cruises, Google Flights, Celebrity Cruises.

The average Royal Caribbean International fan in United States is 41.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hostelling International, Norwegian Cruise Line, Princess Cruises, with strongest over-indexing on Hostelling International (9.19× the country average). Demographically, the Royal Caribbean International audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Royal Caribbean International fans

Demographic split for Royal Caribbean International audience in United States
MetricValue
Female65.5%
Male34.5%
Average age41.7
Estimated audience size3,347,295

Audience persona

The typical Royal Caribbean International fan in United States is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Royal Caribbean International in United States
RegionReachAffinity
Florida830,8893.67×
Texas268,9280.93×
California266,5540.72×
Pennsylvania234,1072.08×
New York196,4941.05×
Maryland137,0722.38×
New Jersey132,5011.56×
Ohio125,3421.22×
Georgia124,2491.2×
North Carolina100,5651×
Illinois89,1870.8×
Michigan85,0700.97×
Virginia84,2601.03×
Tennessee71,5921.07×
South Carolina67,7041.34×
Indiana52,9380.87×
Massachusetts52,3630.79×
Alabama51,2661.1×
Arizona51,0490.75×
Missouri50,3490.93×
Washington45,3080.67×
Louisiana42,3200.98×
Kentucky41,6900.99×
Connecticut39,4861.18×
Wisconsin37,5820.75×
Colorado36,0950.68×
Oklahoma35,5890.96×
Minnesota35,2360.73×
Nevada33,2981.03×
Utah31,9241.06×
Arkansas26,5200.96×
Oregon23,8440.62×
Kansas20,4230.77×
Mississippi19,5690.71×
Delaware17,3151.87×
Iowa16,8680.61×
West Virginia16,4981.06×
Idaho12,2010.73×
New Hampshire12,0140.91×
Rhode Island11,7651.1×
Nebraska11,5440.69×
Maine10,8860.91×
New Mexico10,8240.64×
Hawaii8,9370.62×
Alaska8,1291.14×
Montana6,3120.68×
Washington, District of Columbia6,1630.61×
South Dakota3,5860.46×
Vermont3,1070.53×
North Dakota3,0910.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Caribbean International audience
BrandAffinityCategory
Hostelling International9.19×Travel & Leisure
Norwegian Cruise Line10.42×Travel & Leisure
Princess Cruises12.1×Travel & Leisure
Google Flights4.55×Travel & Leisure
Celebrity Cruises11.76×Travel & Leisure
Ship5.26×Travel & Leisure
Carnival Cruise Lines10.16×Travel & Leisure
howard stern show18.45×Movies & TV
Day2.98×Business & Career
CheapOair8.34×Travel & Leisure
Carnival Cruises5.61×Travel & Leisure
Viking Cruises11.08×Travel & Leisure
Bank of America2.44×Business & Career
Week2.57×Business & Career
Royal Caribbean Cruises Ltd.4.14×Travel & Leisure
Crystal Cruises11.5×Travel & Leisure
American Airlines1.88×Travel & Leisure
Oceania Cruises11.95×Travel & Leisure
Travel the World15.55×Travel & Leisure
Airbnb1.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Caribbean International audience
TraitClusterScore
TravellingTHRILL1.71
Quality AwarenessPREMIUM1.34
IndulgenceJOY1.26
Luxury OrientationPREMIUM1.16
Family OrientationCONSERVATISM1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Royal Caribbean International
CountryShare
United States61.5%
Australia10.5%
Italy5.5%

See Royal Caribbean International audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Royal Caribbean International have in United States?

Royal Caribbean International has an estimated audience of 3,347,295 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Royal Caribbean International fans?

65.5% of Royal Caribbean International fans are female, 34.5% are male, with an average age of 41.7 years.

Which brands do Royal Caribbean International fans like most?

Royal Caribbean International fans show strongest brand affinity for Hostelling International (9.19×), Norwegian Cruise Line (10.42×), and Princess Cruises (12.1×) over the country average.

Where do Royal Caribbean International fans live in United States?

Royal Caribbean International fans in United States are most concentrated in Florida (reach 830,889), Texas (reach 268,928), and California (reach 266,554). These three regions account for the largest share of the active audience.

What other brands do Royal Caribbean International fans also like?

Beyond Royal Caribbean International itself, the audience over-indexes on Norwegian Cruise Line (10.42×), Princess Cruises (12.1×), Google Flights (4.55×), and Celebrity Cruises (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Caribbean International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.