Carnival Cruise Lines Audience in United States

Carnival Cruise Lines logo

Carnival Cruise Lines has an estimated audience of 5,006,542 people in United States. 66.2% are female, 33.8% are male, average age 43.0. Top regions: Florida, Texas, California. Top brand affinities: Hostelling International, Royal Caribbean Cruises Ltd., Food, Pets, Outdoor recreation.

The average Carnival Cruise Lines fan in United States is 43.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Hostelling International, Royal Caribbean Cruises Ltd., Food, with strongest over-indexing on Hostelling International (7.81× the country average). Demographically, the Carnival Cruise Lines audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: POI

Demographics of Carnival Cruise Lines fans

Demographic split for Carnival Cruise Lines audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.0
Estimated audience size5,006,542

Audience persona

The typical Carnival Cruise Lines fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Carnival Cruise Lines in United States
RegionReachAffinity
Florida782,8522.31×
Texas524,3041.22×
California387,6520.7×
Georgia265,0251.72×
North Carolina232,6981.54×
New York196,7920.7×
South Carolina176,0632.34×
Louisiana166,3862.58×
Ohio164,9661.07×
Tennessee164,4851.64×
Pennsylvania151,9820.9×
Virginia145,6231.19×
Michigan129,6760.99×
Illinois121,8970.73×
Alabama109,3151.56×
Missouri103,9481.29×
Indiana95,4701.04×
Maryland93,8001.09×
Mississippi87,1482.11×
New Jersey84,7370.67×
Kentucky81,6921.3×
Oklahoma80,6481.45×
Arkansas69,0871.67×
Arizona67,6790.66×
Washington60,8140.61×
Massachusetts54,6640.55×
Nevada49,0791.01×
Wisconsin47,4850.63×
Colorado45,1860.57×
Minnesota40,2660.56×
Utah39,3630.88×
Kansas38,4030.97×
Connecticut34,6120.69×
Iowa30,3820.74×
Oregon28,6530.5×
West Virginia27,6771.19×
Idaho17,4850.7×
Delaware16,5111.2×
New Mexico16,2270.65×
Nebraska15,1620.6×
Maine12,8840.72×
New Hampshire12,6280.64×
Rhode Island11,0750.69×
Hawaii11,0750.51×
Washington, District of Columbia8,4830.56×
Alaska8,0950.76×
Montana6,6840.48×
South Dakota6,1780.53×
North Dakota5,0610.49×
Wyoming4,3530.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnival Cruise Lines audience
BrandAffinityCategory
Hostelling International7.81×Travel & Leisure
Royal Caribbean Cruises Ltd.5.92×Travel & Leisure
Food1.56×Food & Beverages
Pets1.54×Pets & Animals
Outdoor recreation1.5×Sports
Child1.73×Kids & Family
Cooking1.54×Food & Beverages
Celebrity1.77×Movies & TV
MSC Cruises7.14×Travel & Leisure
Beverages1.5×Food & Beverages
Woman1.7×Kids & Family
Gift1.72×Shopping
U.S. state1.64×Travel & Leisure
Photograph1.63×Technology & Electronics
Recipes1.59×Food & Beverages
Cruise line6.46×Travel & Leisure
Real estate1.56×Business & Career
Infant1.79×Kids & Family
NBC1.65×Movies & TV
Home improvement1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnival Cruise Lines audience
TraitClusterScore
TravellingTHRILL1.75
Quality AwarenessPREMIUM1.45
IndulgenceJOY1.33
Luxury OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Carnival Cruise Lines
CountryShare
United States70.4%
Australia9.2%
United Kingdom8.5%

See Carnival Cruise Lines audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Carnival Cruise Lines have in United States?

Carnival Cruise Lines has an estimated audience of 5,006,542 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Carnival Cruise Lines fans?

66.2% of Carnival Cruise Lines fans are female, 33.8% are male, with an average age of 43.0 years.

Which brands do Carnival Cruise Lines fans like most?

Carnival Cruise Lines fans show strongest brand affinity for Hostelling International (7.81×), Royal Caribbean Cruises Ltd. (5.92×), and Food (1.56×) over the country average.

Where do Carnival Cruise Lines fans live in United States?

Carnival Cruise Lines fans in United States are most concentrated in Florida (reach 782,852), Texas (reach 524,304), and California (reach 387,652). These three regions account for the largest share of the active audience.

What other brands do Carnival Cruise Lines fans also like?

Beyond Carnival Cruise Lines itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (5.92×), Food (1.56×), Pets (1.54×), and Outdoor recreation (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruise Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.