Rascasse Audience Intelligence

Carnival Cruise Lines Target Market in United States

A data profile of the people who buy, follow and care about Carnival Cruise Lines in United States — modelled from more than twelve digital signal sources. Carnival Cruise Lines has an estimated audience of 5,216,876 people in United States.

#659among Brand in United States#549in Travel & Leisure

The average Carnival Cruise Lines fan in United States is 43.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Hostelling International, Royal Caribbean Cruises Ltd., Food, with strongest over-indexing on Hostelling International (7.81× the country average).

Demographically, the Carnival Cruise Lines audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnival Cruise Lines fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnival Cruise Lines profile in United States.

Audience size
5.2M
in United States
Gender
66.2%♀
33.8% male
Age
43.0
average years
Country rank
#6422
Brand in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carnival Cruise Lines

66.2% are female, 33.8% are male, average age 43.0.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Carnival Cruise Lines audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.0
Estimated audience size5,216,876
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Carnival Cruise Lines audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

67.1%

of the worldwide Carnival Cruise Lines audience comes from United States.

Worldwide audience distribution share by country for Carnival Cruise Lines
CountryShare
United States67.1%
Australia8.7%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnival Cruise Lines audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnival Cruise Lines customers by region in United States
#RegionReachAffinity×
01Louisiana~200K2.81×
02Mississippi~100K2.46×
03South Carolina~200K2.21×
04Florida~700K2.12×
05Alabama~100K2.00×
06Arkansas~80K1.83×
07Georgia~300K1.69×
08Tennessee~200K1.62×
09Oklahoma~80K1.51×
10North Carolina~200K1.50×
11Kentucky~80K1.34×
12West Virginia~30K1.33×
13Texas~500K1.24×
14Delaware~20K1.19×
15Missouri~100K1.18×
16Virginia~100K1.16×
17Maryland~90K1.10×
18Ohio~200K1.03×
19Indiana~90K1.00×
20Nevada~50K0.98×
21Alaska~10K0.96×
22Kansas~40K0.92×
23Michigan~100K0.87×
24Pennsylvania~100K0.82×
25Utah~40K0.82×
26Arizona~70K0.72×
27Iowa~30K0.72×
28California~400K0.70×
29Connecticut~40K0.70×
30Maine~10K0.70×
31Idaho~20K0.69×
32Rhode Island~10K0.67×
33Illinois~100K0.66×
34New York~200K0.64×
35Wisconsin~50K0.63×
36New Mexico~20K0.63×
37New Jersey~80K0.61×
38New Hampshire~10K0.61×
39Nebraska~10K0.59×
40Washington, District of Columbia~9K0.59×
41South Dakota~7K0.58×
42North Dakota~6K0.58×
43Vermont~5K0.56×
44Minnesota~40K0.54×
45Washington~50K0.53×
46Montana~7K0.52×
47Colorado~40K0.51×
48Massachusetts~50K0.49×
49Oregon~30K0.49×
50Hawaii~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Carnival Cruise Lines, United States
0.48×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnival Cruise Lines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnival Cruise Lines audience
#·InterestCategoryAffinity×
01Hostelling InternationalTravel & Leisure7.81×
02MSC CruisesTravel & Leisure7.14×
03Cruise lineTravel & Leisure6.46×
04Royal Caribbean Cruises Ltd.Travel & Leisure5.92×
05InfantKids & Family1.79×
06CelebrityMovies & TV1.77×
07ChildKids & Family1.73×
08GiftShopping1.72×
09WomanKids & Family1.70×
10NBCMovies & TV1.65×
11U.S. stateTravel & Leisure1.64×
12PhotographTechnology & Electronics1.63×
13RecipesFood & Beverages1.59×
14FoodFood & Beverages1.56×
15Real estateBusiness & Career1.56×
16PetsPets & Animals1.54×
17CookingFood & Beverages1.54×
18Home improvementHome & Garden1.52×
19Outdoor recreationSports1.50×
20BeveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnival Cruise Lines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnival Cruise Lines audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
Community OrientationOPEN1.49×
TravellingTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnival Cruise Lines audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Social Media UsageJOY0.92×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carnival Cruise Lines's target market in United States?

Carnival Cruise Lines's target market in United States covers an estimated 5,216,876 people, concentrated in Florida and Texas.

02

What is the gender split and age of Carnival Cruise Lines customers?

66.2% of the Carnival Cruise Lines audience are female, 33.8% are male, with an average age of 43.0 years.

03

Which brands do Carnival Cruise Lines fans like most?

Carnival Cruise Lines fans show strongest brand affinity for Hostelling International (7.81×), Royal Caribbean Cruises Ltd. (5.92×), and Food (1.56×) over the country average.

04

Where do Carnival Cruise Lines fans live in United States?

Carnival Cruise Lines fans in United States are most concentrated in Florida (reach ~700K), Texas (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Carnival Cruise Lines fans also like?

Beyond Carnival Cruise Lines itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (5.92×), Food (1.56×), Pets (1.54×), and Outdoor recreation (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruise Lines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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