Cruise line Audience in United States

Cruise line logo

Cruise line has an estimated audience of 5,984,936 people in United States. 62.3% are female, 37.7% are male, average age 44.4. Top regions: Florida, Texas, California. Top brand affinities: Meals on Wheels, JDM Cars, Goop, Governor of Michigan, Wok.

The average Cruise line fan in United States is 44.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Meals on Wheels, JDM Cars, Goop, with strongest over-indexing on Meals on Wheels (20× the country average). Demographically, the Cruise line audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Cruise line fans

Demographic split for Cruise line audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.4
Estimated audience size5,984,936

Audience persona

The typical Cruise line fan in United States is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Cruise line in United States
RegionReachAffinity
Florida898,7602.22×
Texas525,3551.02×
California351,0770.53×
Georgia306,2801.66×
North Carolina286,7781.59×
New York280,6150.84×
Ohio215,2491.17×
Tennessee201,6451.68×
Pennsylvania185,9580.92×
South Carolina181,2812.01×
Virginia168,4701.16×
Michigan154,3350.99×
Alabama149,4881.79×
Illinois144,2180.72×
New Jersey132,7730.87×
Louisiana131,8441.71×
Indiana126,0561.15×
Kentucky112,8251.5×
Maryland107,3551.04×
Missouri102,2971.06×
Oklahoma92,2241.39×
Arizona92,1790.75×
Mississippi80,6751.64×
Arkansas78,6341.59×
Massachusetts74,9460.64×
Washington65,8640.55×
Wisconsin59,6230.66×
Colorado57,4210.61×
Connecticut55,1750.92×
Minnesota53,8830.63×
Utah49,9600.93×
Nevada45,9050.79×
Kansas45,7270.97×
Iowa36,1280.73×
West Virginia34,7561.25×
Oregon34,3300.5×
New Mexico23,3300.78×
Idaho21,4640.72×
Nebraska20,0590.67×
New Hampshire18,1960.77×
Rhode Island18,1280.95×
Delaware17,8871.08×
Maine17,3670.81×
Alaska13,0501.02×
Hawaii12,8440.5×
Washington, District of Columbia10,3070.57×
South Dakota8,2890.6×
Montana8,2800.5×
North Dakota7,6870.63×
Wyoming5,8670.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruise line audience
BrandAffinityCategory
Meals on Wheels20×Food & Beverages
JDM Cars20×Cars & Mobility
Goop12.57×Internet & Social Media
Governor of Michigan15.74×Politics & Society
Wok12.9×Food & Beverages
Hibachi12.95×Food & Beverages
Google Home10.44×Technology & Electronics
headspace14.74×Health
Cherish (group)17.09×Music & Radio
Grinch5.85×Movies & TV
El Paso County, Colorado17.62×Travel & Leisure
Vocal harmony6×Music & Radio
Grace Slick11.58×Music & Radio
Fairy godmother9.33×Literature
TV Fanatic12.81×Movies & TV
Hipster11.34×Politics & Society
No Escape (1994 film)11.9×Movies & TV
My Mad Fat Diary29.83×Movies & TV
Kikar HaShabbat16.45×News
Ira Glass15.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruise line audience
TraitClusterScore
TravellingTHRILL2.23
Quality AwarenessPREMIUM1.63
Family OrientationCONSERVATISM1.48
PatriotismCONSERVATISM1.41
IndulgenceJOY1.34
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Cruise line
CountryShare
United States91.1%
Canada7.5%
Thailand0.4%

See Cruise line audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cruise line have in United States?

Cruise line has an estimated audience of 5,984,936 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Cruise line fans?

62.3% of Cruise line fans are female, 37.7% are male, with an average age of 44.4 years.

Which brands do Cruise line fans like most?

Cruise line fans show strongest brand affinity for Meals on Wheels (20×), JDM Cars (20×), and Goop (12.57×) over the country average.

Where do Cruise line fans live in United States?

Cruise line fans in United States are most concentrated in Florida (reach 898,760), Texas (reach 525,355), and California (reach 351,077). These three regions account for the largest share of the active audience.

What other brands do Cruise line fans also like?

Beyond Cruise line itself, the audience over-indexes on JDM Cars (20×), Goop (12.57×), Governor of Michigan (15.74×), and Wok (12.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.