Rascasse Audience Intelligence

Cruise line Target Market in United States

A data profile of the people who buy, follow and care about Cruise line in United States — modelled from more than twelve digital signal sources. Cruise line has an estimated audience of 5,706,584 people in United States.

#613among Brand in United States#497in Travel & Leisure

The average Cruise line fan in United States is 44.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Crystal Cruises, Cruises, Planet Fitness, with strongest over-indexing on Crystal Cruises (31.04× the country average).

Demographically, the Cruise line audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruise line fan in United States is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Crystal Cruises.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruise line profile in United States.

Audience size
5.7M
in United States
Gender
62.3%♀
37.7% male
Age
44.4
average years
Country rank
#5945
Brand in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cruise line

62.3% are female, 37.7% are male, average age 44.4.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Cruise line audience in United States
MetricValue
Female62.3%
Male37.7%
Average age44.4
Estimated audience size5,706,584
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Cruise line audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Cruise line audience comes from United States.

Worldwide audience distribution share by country for Cruise line
CountryShare
United States90.4%
Canada8.1%
Thailand0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruise line audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruise line customers by region in United States
#RegionReachAffinity×
01Florida~900K2.16×
02South Carolina~200K1.85×
03Alabama~100K1.63×
04Georgia~300K1.56×
05Tennessee~200K1.55×
06Mississippi~80K1.53×
07Alaska~20K1.53×
08Louisiana~100K1.51×
09Arkansas~70K1.50×
10North Carolina~300K1.42×
11Kentucky~100K1.41×
12West Virginia~40K1.27×
13Oklahoma~80K1.26×
14Delaware~20K1.15×
15Ohio~200K1.14×
16Indiana~100K1.10×
17Virginia~200K1.09×
18Missouri~100K1.08×
19Michigan~200K1.00×
20Maryland~100K1.00×
21Utah~50K0.99×
22Kansas~50K0.98×
23Rhode Island~20K0.96×
24Texas~500K0.94×
25Connecticut~60K0.93×
26Pennsylvania~200K0.91×
27New Jersey~100K0.88×
28Nevada~50K0.87×
29Maine~20K0.86×
30New Hampshire~20K0.85×
31Idaho~20K0.81×
32Arizona~100K0.80×
33Iowa~40K0.79×
34New York~300K0.78×
35New Mexico~20K0.76×
36North Dakota~9K0.75×
37Wisconsin~60K0.71×
38Nebraska~20K0.71×
39Illinois~100K0.70×
40South Dakota~10K0.69×
41Vermont~7K0.67×
42Minnesota~60K0.66×
43Massachusetts~80K0.65×
44Montana~10K0.62×
45Colorado~60K0.61×
46Hawaii~20K0.61×
47Washington~70K0.60×
48California~400K0.59×
49Washington, District of Columbia~10K0.59×
50Oregon~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Cruise line, United States
0.56×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruise line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruise line audience
#·InterestCategoryAffinity×
01Crystal CruisesTravel & Leisure31.04×
02P&O CruisesTravel & Leisure20.00×
03Carnival Cruise LinesTravel & Leisure6.46×
04Princess CruisesTravel & Leisure5.54×
05Royal Caribbean Cruises Ltd.Travel & Leisure4.30×
06All-inclusive resortTravel & Leisure4.28×
07Seaside resortTravel & Leisure4.02×
08Diaper bagKids & Family3.75×
09CruisesTravel & Leisure3.73×
10Mineral waterFood & Beverages3.27×
11QVCMovies & TV2.77×
12Microwave ovenHome & Garden2.60×
13First class travelTravel & Leisure2.57×
14Car rentalsCars & Mobility2.55×
15Planet FitnessSports2.51×
16Discount storesShopping2.03×
17Air travelTravel & Leisure1.87×
18AirbnbTravel & Leisure1.70×
19Shopping mallsShopping1.64×
20IKEAHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruise line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruise line audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.27×
Quality AwarenessPREMIUM1.75×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruise line audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.81×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cruise line's target market in United States?

Cruise line's target market in United States covers an estimated 5,706,584 people, concentrated in Florida and Texas.

02

What is the gender split and age of Cruise line customers?

62.3% of the Cruise line audience are female, 37.7% are male, with an average age of 44.4 years.

03

Which brands do Cruise line fans like most?

Cruise line fans show strongest brand affinity for Crystal Cruises (31.04×), Cruises (3.73×), and Planet Fitness (2.51×) over the country average.

04

Where do Cruise line fans live in United States?

Cruise line fans in United States are most concentrated in Florida (reach ~900K), Texas (reach ~500K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cruise line fans also like?

Beyond Cruise line itself, the audience over-indexes on Cruises (3.73×), Planet Fitness (2.51×), Diaper bag (3.75×), and Royal Caribbean Cruises Ltd. (4.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Cruise line audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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