Car rentals Audience in United States

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Car rentals has an estimated audience of 23,518,552 people in United States. 36.9% are female, 63.1% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Enterprise Rent-A-Car, Mobile phones, Nature, Friendship, Business.

The average Car rentals fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Enterprise Rent-A-Car, Mobile phones, Nature, with strongest over-indexing on Enterprise Rent-A-Car (5.73× the country average). Demographically, the Car rentals audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Car rentals fans

Demographic split for Car rentals audience in United States
MetricValue
Female36.9%
Male63.1%
Average age39.8
Estimated audience size23,518,552

Audience persona

The typical Car rentals fan in United States is more male, around 39.8 years old, with strong Travelling tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Car rentals in United States
RegionReachAffinity
California3,431,8501.33×
Florida2,247,8921.41×
Texas2,163,9541.07×
New York1,726,1801.31×
Illinois837,8871.07×
Georgia797,3531.1×
Pennsylvania715,2560.9×
North Carolina701,7280.99×
Michigan680,4211.11×
New Jersey631,5751.06×
Ohio620,7230.86×
Washington585,1921.24×
Virginia573,9491×
Massachusetts532,0611.15×
Colorado521,1061.41×
Arizona503,0751.05×
Tennessee448,7420.95×
Maryland419,9701.04×
Indiana406,5940.95×
Minnesota367,4321.09×
South Carolina340,9860.96×
Missouri336,6210.89×
Nevada334,6171.47×
Wisconsin314,6280.89×
Oregon283,7651.05×
Louisiana259,8080.86×
Hawaii237,4812.35×
Connecticut235,6011×
Utah235,3181.12×
Kentucky226,7310.77×
Oklahoma222,1890.85×
Alabama212,0080.65×
Iowa164,5030.85×
Kansas158,9810.86×
Arkansas135,2730.7×
Mississippi126,3250.65×
New Mexico122,6991.04×
Nebraska103,0960.87×
Idaho102,5220.87×
Washington, District of Columbia89,0061.26×
New Hampshire77,7130.84×
Rhode Island77,2061.03×
Maine67,9700.81×
West Virginia60,6940.55×
Alaska52,1821.04×
Montana51,7540.79×
Delaware50,4730.78×
North Dakota43,7080.9×
Vermont38,5100.93×
South Dakota32,3100.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car rentals audience
BrandAffinityCategory
Enterprise Rent-A-Car5.73×Cars & Mobility
Mobile phones1.95×Technology & Electronics
Nature2.03×Home & Garden
Friendship2.16×Kids & Family
Business1.55×Business & Career
Yahoo!奇摩名人娛樂2.58×Internet & Social Media
California1.99×Travel & Leisure
Transport1.95×Cars & Mobility
Money1.85×Business & Career
Mobile app1.73×Technology & Electronics
Los Angeles2.05×Travel & Leisure
Instant messaging2.1×Internet & Social Media
Spirit Airlines4.29×Travel & Leisure
U.S. state1.53×Travel & Leisure
Day2.24×Business & Career
Google Docs1.96×Internet & Social Media
Week2.2×Business & Career
Android (operating system)1.62×Technology & Electronics
JetBlue3.19×Travel & Leisure
Asia2.47×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car rentals audience
TraitClusterScore
TravellingTHRILL1.96
SustainabilityBALANCE1.65
Family OrientationCONSERVATISM1.62
Quality AwarenessPREMIUM1.58
Sports ActivityPOWER1.41
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Car rentals
CountryShare
United States11.8%
Japan6.9%
Italy4.9%

See Car rentals audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car rentals have in United States?

Car rentals has an estimated audience of 23,518,552 people in United States, concentrated in California and Florida.

What is the gender split and age of Car rentals fans?

36.9% of Car rentals fans are female, 63.1% are male, with an average age of 39.8 years.

Which brands do Car rentals fans like most?

Car rentals fans show strongest brand affinity for Enterprise Rent-A-Car (5.73×), Mobile phones (1.95×), and Nature (2.03×) over the country average.

Where do Car rentals fans live in United States?

Car rentals fans in United States are most concentrated in California (reach 3,431,850), Florida (reach 2,247,892), and Texas (reach 2,163,954). These three regions account for the largest share of the active audience.

What other brands do Car rentals fans also like?

Beyond Car rentals itself, the audience over-indexes on Mobile phones (1.95×), Nature (2.03×), Friendship (2.16×), and Business (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.