A data profile of the people who buy, follow and care about Car rentals in India — modelled from more than twelve digital signal sources. Car rentals has an estimated audience of 5,742,209 people in India.
The average Car rentals fan in India is 35.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Cruises, Lakes, Scooters, with strongest over-indexing on Cruises (1.97× the country average).
Demographically, the Car rentals audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Car rentals fan in India is more male, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Cruises.
The key figures that characterise the Car rentals profile in India.
22.8% are female, 77.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 35.8 |
| Estimated audience size | 5,742,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Car rentals audience comes from India.
| Country | Share |
|---|---|
| United States | 11.8% |
| Japan | 6.9% |
| Italy | 4.9% |
Where the Car rentals audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 5.02× | |
| 02 | Karnataka | ~300K | 1.96× | |
| 03 | Telangana | ~100K | 1.76× | |
| 04 | Maharashtra | ~400K | 1.44× | |
| 05 | Gujarat | ~200K | 1.25× | |
| 06 | Haryana | ~90K | 1.22× | |
| 07 | Andhra Pradesh | ~90K | 1.22× | |
| 08 | Tamil Nadu | ~200K | 1.18× | |
| 09 | Rajasthan | ~100K | 1.08× | |
| 10 | Kerala | ~80K | 0.93× | |
| 11 | Chhattisgarh | ~30K | 0.92× | |
| 12 | Meghalaya | ~5K | 0.92× | |
| 13 | Uttarakhand | ~20K | 0.89× | |
| 14 | Punjab (region) | ~60K | 0.82× | |
| 15 | Sikkim | ~2K | 0.82× | |
| 16 | Assam | ~50K | 0.79× | |
| 17 | Nagaland | ~3K | 0.78× | |
| 18 | Uttar Pradesh | ~200K | 0.76× | |
| 19 | Madhya Pradesh | ~80K | 0.76× | |
| 20 | Arunachal Pradesh | ~3K | 0.76× | |
| 21 | Mizoram | ~3K | 0.73× | |
| 22 | West Bengal | ~100K | 0.68× | |
| 23 | Manipur | ~5K | 0.67× | |
| 24 | Jharkhand | ~30K | 0.66× | |
| 25 | Himachal Pradesh | ~10K | 0.66× | |
| 26 | Tripura | ~5K | 0.66× | |
| 27 | Odisha | ~40K | 0.64× | |
| 28 | Jammu and Kashmir | ~10K | 0.42× | |
| 29 | Bihar | ~50K | 0.41× |
The strongest cross-interests of the Car rentals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheapflights | Travel & Leisure | 2.45× | ||
| 02 | Package tour | Travel & Leisure | 1.99× | ||
| 03 | Cruises | Travel & Leisure | 1.97× | ||
| 04 | Lakes | Travel & Leisure | 1.92× | ||
| 05 | Zoom (carsharing) | Cars & Mobility | 1.91× | ||
| 06 | Family car | Cars & Mobility | 1.85× | ||
| 07 | Used car | Cars & Mobility | 1.80× | ||
| 08 | Hybrids | Cars & Mobility | 1.77× | ||
| 09 | Booking.com | Travel & Leisure | 1.70× | ||
| 10 | CarDekho | Cars & Mobility | 1.67× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.66× | ||
| 12 | Theme parks | Travel & Leisure | 1.63× | ||
| 13 | Goibibo | Travel & Leisure | 1.63× | ||
| 14 | Scooters | Cars & Mobility | 1.58× | ||
| 15 | Lodging | Travel & Leisure | 1.56× | ||
| 16 | OLX | Shopping | 1.54× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.52× | ||
| 18 | Public transport | Cars & Mobility | 1.51× | ||
| 19 | Commercial bank | Business & Career | 1.50× | ||
| 20 | Bus | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.43× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Urban Lifestyle | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.01× | |
| Extroversion | THRILL | 1.04× | |
| Tradition | CONSERVATISM | 1.04× |
Car rentals has an estimated audience of 5,742,209 people in India, concentrated in Maharashtra and Karnataka.
22.8% of Car rentals fans are female, 77.2% are male, with an average age of 35.8 years.
Car rentals fans show strongest brand affinity for Cruises (1.97×), Lakes (1.92×), and Scooters (1.58×) over the country average.
Car rentals fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Car rentals itself, the audience over-indexes on Lakes (1.92×), Scooters (1.58×), CarDekho (1.67×), and Travel Adventures (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Car rentals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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