A data profile of the people who buy, follow and care about Goibibo in India — modelled from more than twelve digital signal sources. Goibibo has an estimated audience of 4,813,302 people in India.
Goibibo has an estimated audience of 4,813,302 people in India. 18.2% are female, 81.8% are male, average age 32.5. Top brand affinities: MakeMyTrip, TripAdvisor, Expedia, Cheapflights, Mauritius.
Top brand affinities include MakeMyTrip, TripAdvisor, Expedia, with strongest over-indexing on MakeMyTrip (3.6× the country average).
Demographically, the Goibibo audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Goibibo fan in India is more male, around 32.5 years old, with strong Travelling tendencies and a notable affinity for MakeMyTrip.
The key figures that characterise the Goibibo profile in India.
18.2% are female, 81.8% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 18.2% |
| Male | 81.8% |
| Average age | 32.5 |
| Estimated audience size | 4,813,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 35% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Goibibo audience comes from India.
| Country | Share |
|---|---|
| India | 97.8% |
| United States | 1.8% |
| Germany | 0.3% |
The strongest cross-interests of the Goibibo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expedia | Travel & Leisure | 6.77× | ||
| 02 | Cheapflights | Travel & Leisure | 6.77× | ||
| 03 | American Airlines | Travel & Leisure | 6.77× | ||
| 04 | Scoot | Travel & Leisure | 6.77× | ||
| 05 | Air France | Travel & Leisure | 6.70× | ||
| 06 | Mauritius | Travel & Leisure | 6.52× | ||
| 07 | United Airlines | Travel & Leisure | 6.03× | ||
| 08 | Vietnam Airlines | Travel & Leisure | 5.84× | ||
| 09 | National park | Travel & Leisure | 4.69× | ||
| 10 | New Zealand | Travel & Leisure | 4.03× | ||
| 11 | TripAdvisor | Travel & Leisure | 3.92× | ||
| 12 | MakeMyTrip | Travel & Leisure | 3.60× | ||
| 13 | South Africa | Travel & Leisure | 3.24× | ||
| 14 | Cruises | Travel & Leisure | 3.11× | ||
| 15 | True Detective | Movies & TV | 2.68× | ||
| 16 | Booking.com | Travel & Leisure | 2.50× | ||
| 17 | Air India | Travel & Leisure | 2.47× | ||
| 18 | Vacations | Travel & Leisure | 2.42× | ||
| 19 | Digital photography | Business & Career | 2.02× | ||
| 20 | Young's | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.85× | |
| Luxury Orientation | PREMIUM | 1.37× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.49× | |
| Community Orientation | OPEN | 0.58× | |
| Creativity | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Goibibo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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