A data profile of the people who buy, follow and care about Samsung in India — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 9,683,725 people in India.
The average Samsung fan in India is 29.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Gujarat, Maharashtra.
Top brand affinities include Conglomerate (company), Bihari languages, The Impossible (2012 film), with strongest over-indexing on Conglomerate (company) (1.91× the country average).
Demographically, the Samsung audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Samsung fan in India is more male, around 29.0 years old, with strong Social Media Usage tendencies and a notable affinity for Conglomerate (company).
The key figures that characterise the Samsung profile in India.
23.0% are female, 77.0% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 29.0 |
| Estimated audience size | 9,683,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 32% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Samsung audience comes from India.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~600K | 2.16× | |
| 02 | Rajasthan | ~300K | 1.46× | |
| 03 | Punjab (region) | ~200K | 1.32× | |
| 04 | Uttar Pradesh | ~600K | 1.28× | |
| 05 | Madhya Pradesh | ~200K | 1.28× | |
| 06 | Haryana | ~200K | 1.26× | |
| 07 | Chhattisgarh | ~70K | 1.19× | |
| 08 | Maharashtra | ~600K | 1.18× | |
| 09 | Tamil Nadu | ~200K | 1.06× | |
| 10 | Karnataka | ~200K | 1.03× | |
| 11 | Uttarakhand | ~50K | 1.03× | |
| 12 | Manipur | ~10K | 1.03× | |
| 13 | Telangana | ~100K | 0.97× | |
| 14 | Meghalaya | ~9K | 0.91× | |
| 15 | Andhra Pradesh | ~100K | 0.90× | |
| 16 | Tripura | ~10K | 0.90× | |
| 17 | Nagaland | ~6K | 0.90× | |
| 18 | Jammu and Kashmir | ~40K | 0.89× | |
| 19 | Himachal Pradesh | ~30K | 0.88× | |
| 20 | Goa | ~9K | 0.86× | |
| 21 | Bihar | ~200K | 0.84× | |
| 22 | Assam | ~80K | 0.84× | |
| 23 | Jharkhand | ~70K | 0.84× | |
| 24 | Kerala | ~100K | 0.74× | |
| 25 | Odisha | ~80K | 0.74× | |
| 26 | West Bengal | ~200K | 0.70× | |
| 27 | Arunachal Pradesh | ~4K | 0.69× | |
| 28 | Sikkim | ~3K | 0.62× | |
| 29 | Mizoram | ~4K | 0.59× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Impossible (2012 film) | Movies & TV | 3.11× | ||
| 02 | Hapag-Lloyd | Travel & Leisure | 2.11× | ||
| 03 | War of the Worlds (2005 film) | Movies & TV | 1.99× | ||
| 04 | Cities: Skylines | Games | 1.94× | ||
| 05 | Conglomerate (company) | Business & Career | 1.91× | ||
| 06 | Jollywood | Movies & TV | 1.91× | ||
| 07 | ReNu | Health | 1.86× | ||
| 08 | Chevrolet Malibu | Cars & Mobility | 1.86× | ||
| 09 | Anjali Sharma | Sports | 1.85× | ||
| 10 | Bihari languages | Politics & Society | 1.80× | ||
| 11 | King cobra | Pets & Animals | 1.76× | ||
| 12 | Cycling shorts | Fashion & Accessoires | 1.73× | ||
| 13 | Net neutrality | Internet & Social Media | 1.71× | ||
| 14 | Yellowhead (bird) | Pets & Animals | 1.66× | ||
| 15 | Online savings account | Business & Career | 1.57× | ||
| 16 | Bakso | Food & Beverages | 1.57× | ||
| 17 | Bicester Village | Travel & Leisure | 1.55× | ||
| 18 | Videophone | Technology & Electronics | 1.53× | ||
| 19 | Automatic dependent surveillance – broadcast | Technology & Electronics | 1.51× | ||
| 20 | Bigo | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Need for Security | CONSERVATISM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.41× | |
| Design Affinity | PREMIUM | 0.42× | |
| Extroversion | THRILL | 0.45× |
Samsung's target market in India covers an estimated 9,683,725 people, concentrated in Uttar Pradesh and Gujarat.
23.0% of the Samsung audience are female, 77.0% are male, with an average age of 29.0 years.
Samsung fans show strongest brand affinity for Conglomerate (company) (1.91×), Bihari languages (1.8×), and The Impossible (2012 film) (3.11×) over the country average.
Samsung fans in India are most concentrated in Uttar Pradesh (reach ~600K), Gujarat (reach ~600K), and Maharashtra (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Bihari languages (1.8×), The Impossible (2012 film) (3.11×), Hapag-Lloyd (2.11×), and War of the Worlds (2005 film) (1.99×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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