A data profile of the people who buy, follow and care about Samsung in Spain — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 3,876,228 people in Spain.
The average Samsung fan in Spain is 42.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Loterías y Apuestas del Estado, Wallapop, BP, with strongest over-indexing on Loterías y Apuestas del Estado (1.73× the country average).
Demographically, the Samsung audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Samsung fan in Spain is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Samsung profile in Spain.
47.6% are female, 52.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.4 |
| Estimated audience size | 3,876,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Samsung audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~200K | 1.19× | |
| 02 | Community of Madrid | ~800K | 1.16× | |
| 03 | Region of Murcia | ~200K | 1.14× | |
| 04 | Castile and León | ~200K | 1.13× | |
| 05 | Comunidad Valenciana | ~500K | 1.12× | |
| 06 | Aragon | ~100K | 1.08× | |
| 07 | Andalusia | ~800K | 1.07× | |
| 08 | Catalonia | ~700K | 1.05× | |
| 09 | Galicia | ~200K | 1.02× | |
| 10 | Extremadura | ~80K | 0.96× | |
| 11 | Basque Autonomous Country | ~100K | 0.95× | |
| 12 | Principality of Asturias | ~80K | 0.90× | |
| 13 | La Rioja | ~20K | 0.88× | |
| 14 | Balearic Islands | ~100K | 0.87× | |
| 15 | Cantabria | ~40K | 0.86× | |
| 16 | Navarre | ~40K | 0.85× | |
| 17 | Canary Islands | ~200K | 0.78× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fred. Olsen & Co. | Cars & Mobility | 2.54× | ||
| 02 | Cupra | Cars & Mobility | 2.24× | ||
| 03 | BP | Cars & Mobility | 1.99× | ||
| 04 | Jazztel | Technology & Electronics | 1.83× | ||
| 05 | OneDrive | Technology & Electronics | 1.81× | ||
| 06 | Credit (finance) | Business & Career | 1.81× | ||
| 07 | Office 365 | Technology & Electronics | 1.81× | ||
| 08 | Smart TV | Technology & Electronics | 1.75× | ||
| 09 | Wallapop | Shopping | 1.74× | ||
| 10 | Loterías y Apuestas del Estado | Games | 1.73× | ||
| 11 | Yoigo | Technology & Electronics | 1.71× | ||
| 12 | YouTube Music | Internet & Social Media | 1.71× | ||
| 13 | Used car | Cars & Mobility | 1.68× | ||
| 14 | Mattress | Home & Garden | 1.67× | ||
| 15 | Ana Mena | Movies & TV | 1.67× | ||
| 16 | Vacuum cleaner | Home & Garden | 1.65× | ||
| 17 | Online banking | Business & Career | 1.64× | ||
| 18 | ANIMEFLV | Internet & Social Media | 1.59× | ||
| 19 | Ocú District | Travel & Leisure | 1.59× | ||
| 20 | Ana de Armas | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Career Orientation | POWER | 1.12× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Sports Activity | POWER | 0.68× | |
| Design Affinity | PREMIUM | 0.68× |
Samsung's target market in Spain covers an estimated 3,876,228 people, concentrated in Andalusia and Community of Madrid.
47.6% of the Samsung audience are female, 52.4% are male, with an average age of 42.4 years.
Samsung fans show strongest brand affinity for Loterías y Apuestas del Estado (1.73×), Wallapop (1.74×), and BP (1.99×) over the country average.
Samsung fans in Spain are most concentrated in Andalusia (reach ~800K), Community of Madrid (reach ~800K), and Catalonia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Wallapop (1.74×), BP (1.99×), Fred. Olsen & Co. (2.54×), and OneDrive (1.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.