A data profile of the people who buy, follow and care about YouTube Music in Spain — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 2,431,588 people in Spain.
The average YouTube Music fan in Spain is 32.1 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Real Madrid C.F., Milwaukee Electric Tool Corporation, DIRECTV Sports, with strongest over-indexing on Real Madrid C.F. (2.38× the country average).
Demographically, the YouTube Music audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical YouTube Music fan in Spain is more male, around 32.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the YouTube Music profile in Spain.
44.5% are female, 55.5% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 32.1 |
| Estimated audience size | 2,431,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide YouTube Music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~100K | 1.22× | |
| 02 | Galicia | ~100K | 1.16× | |
| 03 | Region of Murcia | ~90K | 1.09× | |
| 04 | Comunidad Valenciana | ~300K | 1.06× | |
| 05 | Castilla-La Mancha | ~100K | 1.05× | |
| 06 | Navarre | ~30K | 1.05× | |
| 07 | Andalusia | ~500K | 1.02× | |
| 08 | Basque Autonomous Country | ~90K | 1.02× | |
| 09 | Castile and León | ~100K | 1.01× | |
| 10 | Aragon | ~60K | 0.97× | |
| 11 | Catalonia | ~400K | 0.96× | |
| 12 | Community of Madrid | ~400K | 0.95× | |
| 13 | Principality of Asturias | ~50K | 0.94× | |
| 14 | Extremadura | ~50K | 0.90× | |
| 15 | Cantabria | ~30K | 0.89× | |
| 16 | Balearic Islands | ~60K | 0.87× | |
| 17 | La Rioja | ~10K | 0.85× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormel | Food & Beverages | 68.05× | ||
| 02 | Milwaukee Electric Tool Corporation | Home & Garden | 53.22× | ||
| 03 | Venezuela national football team | Sports | 16.17× | ||
| 04 | Final Fantasy VII | Games | 8.36× | ||
| 05 | Pokémon (video game series) | Games | 6.04× | ||
| 06 | Gaming | Games | 5.96× | ||
| 07 | Chill-out music | Music & Radio | 5.15× | ||
| 08 | Twitch | Games | 4.20× | ||
| 09 | Superman | Movies & TV | 3.33× | ||
| 10 | DIRECTV Sports | Movies & TV | 2.84× | ||
| 11 | Real Madrid C.F. | Sports | 2.38× | ||
| 12 | UEFA Champions League | Sports | 2.28× | ||
| 13 | TikTok | Internet & Social Media | 2.19× | ||
| 14 | FC Barcelona | Sports | 1.95× | ||
| 15 | Movies | Movies & TV | 1.67× | ||
| 16 | Arts and music | Arts & Culture | 1.64× | ||
| 17 | Carlos Alcaraz | Sports | 1.61× | ||
| 18 | Reading | Literature | 1.60× | ||
| 19 | Entertainment | Movies & TV | 1.59× | ||
| 20 | Music | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.87× | |
| Healthy Lifestyle | BALANCE | 1.51× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Creativity | OPEN | 0.66× | |
| Quality Awareness | PREMIUM | 0.78× |
YouTube Music has an estimated audience of 2,431,588 people in Spain, concentrated in Andalusia and Catalonia.
44.5% of YouTube Music fans are female, 55.5% are male, with an average age of 32.1 years.
YouTube Music fans show strongest brand affinity for Real Madrid C.F. (2.38×), Milwaukee Electric Tool Corporation (53.22×), and DIRECTV Sports (2.84×) over the country average.
YouTube Music fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on Milwaukee Electric Tool Corporation (53.22×), DIRECTV Sports (2.84×), FC Barcelona (1.95×), and Chill-out music (5.15×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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