ITunes Audience in United States

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ITunes has an estimated audience of 20,219,232 people in United States. 50.2% are female, 49.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Product design, Israel, Home Delivery, Jeep Grand Cherokee (WJ), Home staging.

The average ITunes fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Israel, Home Delivery, with strongest over-indexing on Product design (3.78× the country average). Demographically, the ITunes audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of ITunes fans

Demographic split for ITunes audience in United States
MetricValue
Female50.2%
Male49.8%
Average age39.9
Estimated audience size20,219,232

Audience persona

The typical ITunes fan in United States is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for ITunes in United States
RegionReachAffinity
California2,463,0081.11×
Texas1,931,5351.11×
Florida1,441,7911.05×
New York1,049,7690.93×
Georgia743,2701.19×
Illinois653,0730.97×
Pennsylvania649,4950.95×
North Carolina633,8811.04×
Ohio610,1870.98×
Michigan496,8510.94×
Virginia486,3910.99×
New Jersey482,7780.94×
Arizona437,8891.06×
Tennessee432,2561.07×
Washington419,2531.03×
Indiana372,5301.01×
Massachusetts363,7290.91×
Maryland357,6391.03×
Missouri348,5121.07×
Louisiana324,9581.25×
South Carolina322,5221.06×
Colorado319,0631×
Alabama313,4851.11×
Kentucky273,6731.08×
Wisconsin269,5660.89×
Minnesota265,7620.92×
Oklahoma258,8361.15×
Oregon246,9701.07×
Utah203,8621.13×
Nevada196,7661.01×
Arkansas195,3051.17×
Connecticut195,1930.96×
Mississippi193,8161.16×
Kansas149,9010.94×
Iowa145,9160.88×
New Mexico105,6741.04×
Idaho95,8300.95×
West Virginia90,5160.96×
Nebraska89,6300.88×
Hawaii89,5271.03×
New Hampshire74,5820.94×
Maine62,1600.86×
Rhode Island54,5590.85×
Montana49,6320.88×
Washington, District of Columbia48,6840.8×
Alaska47,8101.11×
Delaware46,9050.84×
South Dakota41,7660.89×
North Dakota39,1370.94×
Vermont32,6260.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ITunes audience
BrandAffinityCategory
Product design3.78×Business & Career
Israel2.17×Travel & Leisure
Home Delivery1.56×Food & Beverages
Jeep Grand Cherokee (WJ)2.88×Cars & Mobility
Home staging2.29×Home & Garden
Jeep Wagoneer2.01×Cars & Mobility
Keeper (password manager)2.17×Technology & Electronics
Hocus Pocus1.6×Movies & TV
Corona (band)1.65×Music & Radio
Hayward, California2.86×Travel & Leisure
Theocracy2.04×Music & Radio
Tezz1.78×Movies & TV
Keith Stanfield1.59×Movies & TV
Kodiak, Alaska2.03×Travel & Leisure
Voltron: Legendary Defender3.87×Movies & TV
Jezebel (film)1.6×Movies & TV
Cadence2.11×Technology & Electronics
Nebraska Cornhuskers1.82×Sports
Kento Yamazaki2.37×Movies & TV
Vacuum packing2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ITunes audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.25
Social Media UsageJOY1.11
MindfulnessBALANCE1.05
Early Adopter MentalityPOWER1.05
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for ITunes
CountryShare
United States21.9%
Japan9.0%
United Kingdom4.7%

See ITunes audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does ITunes have in United States?

ITunes has an estimated audience of 20,219,232 people in United States, concentrated in California and Texas.

What is the gender split and age of ITunes fans?

50.2% of ITunes fans are female, 49.8% are male, with an average age of 39.9 years.

Which brands do ITunes fans like most?

ITunes fans show strongest brand affinity for Product design (3.78×), Israel (2.17×), and Home Delivery (1.56×) over the country average.

Where do ITunes fans live in United States?

ITunes fans in United States are most concentrated in California (reach 2,463,008), Texas (reach 1,931,535), and Florida (reach 1,441,791). These three regions account for the largest share of the active audience.

What other brands do ITunes fans also like?

Beyond ITunes itself, the audience over-indexes on Israel (2.17×), Home Delivery (1.56×), Jeep Grand Cherokee (WJ) (2.88×), and Home staging (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ITunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.