ITunes Audience in United States

ITunes has an estimated audience of 20,219,232 people in United States. 50.2% are female, 49.8% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average ITunes fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the ITunes audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of ITunes fans

Demographic split for ITunes audience in United States
MetricValue
Female50.2%
Male49.8%
Average age39.9
Estimated audience size20,219,232

Audience persona

The typical ITunes fan in United States is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for ITunes in United States
RegionReachAffinity
California2,463,0081.11×
Texas1,931,5351.11×
Florida1,441,7911.05×
New York1,049,7690.93×
Georgia743,2701.19×
Illinois653,0730.97×
Pennsylvania649,4950.95×
North Carolina633,8811.04×
Ohio610,1870.98×
Michigan496,8510.94×
Virginia486,3910.99×
New Jersey482,7780.94×
Arizona437,8891.06×
Tennessee432,2561.07×
Washington419,2531.03×
Indiana372,5301.01×
Massachusetts363,7290.91×
Maryland357,6391.03×
Missouri348,5121.07×
Louisiana324,9581.25×
South Carolina322,5221.06×
Colorado319,0631×
Alabama313,4851.11×
Kentucky273,6731.08×
Wisconsin269,5660.89×
Minnesota265,7620.92×
Oklahoma258,8361.15×
Oregon246,9701.07×
Utah203,8621.13×
Nevada196,7661.01×
Arkansas195,3051.17×
Connecticut195,1930.96×
Mississippi193,8161.16×
Kansas149,9010.94×
Iowa145,9160.88×
New Mexico105,6741.04×
Idaho95,8300.95×
West Virginia90,5160.96×
Nebraska89,6300.88×
Hawaii89,5271.03×
New Hampshire74,5820.94×
Maine62,1600.86×
Rhode Island54,5590.85×
Montana49,6320.88×
Washington, District of Columbia48,6840.8×
Alaska47,8101.11×
Delaware46,9050.84×
South Dakota41,7660.89×
North Dakota39,1370.94×
Vermont32,6260.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ITunes audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Google Drive4.13×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
MSN1.98×News
Staples (Canada)2.53×Business & Career
Hobby Lobby1.84×Home & Garden
Payment card8.17×Fashion & Accessoires
Houston Astros3.74×Sports
WhatsApp2.47×Internet & Social Media
Taco Bell1.75×Food & Beverages
Best Buy1.67×Shopping
Aldi1.63×Shopping
Livemusic2.19×Music & Radio
Scooby-Doo2.2×Movies & TV
Cloud computing2.11×Technology & Electronics
Jack Black4.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ITunes audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.25
Social Media UsageJOY1.11
MindfulnessBALANCE1.05
Early Adopter MentalityPOWER1.05
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for ITunes
CountryShare
United States21.9%
Japan9.0%
United Kingdom4.7%

See ITunes audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does ITunes have in United States?

ITunes has an estimated audience of 20,219,232 people in United States, concentrated in California and Texas.

What is the gender split and age of ITunes fans?

50.2% of ITunes fans are female, 49.8% are male, with an average age of 39.9 years.

Which brands do ITunes fans like most?

ITunes fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do ITunes fans live in United States?

ITunes fans in United States are most concentrated in California (reach 2,463,008), Texas (reach 1,931,535), and Florida (reach 1,441,791). These three regions account for the largest share of the active audience.

What other brands do ITunes fans also like?

Beyond ITunes itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ITunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.