A data profile of the people who buy, follow and care about Samsung in France — modelled from more than twelve digital signal sources. Samsung has an estimated audience of 5,786,199 people in France.
The average Samsung fan in France is 41.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Google Maps, Google News, Gift, with strongest over-indexing on Google Maps (1.8× the country average).
Demographically, the Samsung audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Samsung fan in France is more male, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Samsung profile in France.
42.6% are female, 57.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.7 |
| Estimated audience size | 5,786,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Samsung audience comes from France.
| Country | Share |
|---|---|
| United States | 11.9% |
| Brazil | 7.0% |
| India | 5.0% |
Where the Samsung audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.22× | |
| 02 | Grand Est | ~500K | 1.14× | |
| 03 | Hauts-de-France | ~500K | 1.07× | |
| 04 | Centre-Val de Loire | ~200K | 1.06× | |
| 05 | Provence-Alpes-Côte d'Azur | ~500K | 1.05× | |
| 06 | Auvergne-Rhône-Alpes | ~700K | 1.04× | |
| 07 | Occitanie | ~500K | 1.03× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 1.01× | |
| 09 | Nouvelle-Aquitaine | ~500K | 0.96× | |
| 10 | Normandy | ~300K | 0.96× | |
| 11 | Pays de la Loire | ~300K | 0.89× | |
| 12 | Brittany | ~200K | 0.80× | |
| 13 | Corsica | ~20K | 0.78× |
The strongest cross-interests of the Samsung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moving company | Home & Garden | 2.61× | ||
| 02 | Merci (company) | Food & Beverages | 2.55× | ||
| 03 | ICloud | Technology & Electronics | 2.20× | ||
| 04 | Gift | Shopping | 1.95× | ||
| 05 | Google Maps | Internet & Social Media | 1.80× | ||
| 06 | American English | Business & Career | 1.73× | ||
| 07 | Oscaro | Cars & Mobility | 1.70× | ||
| 08 | Gmail | Internet & Social Media | 1.70× | ||
| 09 | TCL | Technology & Electronics | 1.68× | ||
| 10 | Electronic funds transfer | Business & Career | 1.62× | ||
| 11 | Kiabi | Fashion & Accessoires | 1.60× | ||
| 12 | Google News | News | 1.59× | ||
| 13 | Boulanger | Shopping | 1.59× | ||
| 14 | La Centrale | Cars & Mobility | 1.54× | ||
| 15 | Carrefour Express | Shopping | 1.54× | ||
| 16 | Pro BTP | Business & Career | 1.53× | ||
| 17 | Rakuten | Shopping | 1.53× | ||
| 18 | Carrefour City | Shopping | 1.52× | ||
| 19 | Norauto | Cars & Mobility | 1.52× | ||
| 20 | Macif | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.63× | |
| Extroversion | THRILL | 0.73× | |
| Sports Activity | POWER | 0.73× |
Samsung's target market in France covers an estimated 5,786,199 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.6% of the Samsung audience are female, 57.4% are male, with an average age of 41.7 years.
Samsung fans show strongest brand affinity for Google Maps (1.8×), Google News (1.59×), and Gift (1.95×) over the country average.
Samsung fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Hauts-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Samsung itself, the audience over-indexes on Google News (1.59×), Gift (1.95×), Oscaro (1.7×), and Boulanger (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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