Samsung Audience in France
Samsung has an estimated audience of 5,818,325 people in France. 42.6% are female, 57.4% are male, average age 41.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Google Maps, Google News, Gift, Oscaro, Boulanger.
The average Samsung fan in France is 41.7 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Google Maps, Google News, Gift, with strongest over-indexing on Google Maps (1.8× the country average). Demographically, the Samsung audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Samsung fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 41.7 |
| Estimated audience size | 5,818,325 |
Audience persona
The typical Samsung fan in France is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,264,841 | 1.21× |
| Auvergne-Rhône-Alpes | 711,313 | 1.04× |
| Hauts-de-France | 547,441 | 1.07× |
| Grand Est | 536,002 | 1.14× |
| Occitanie | 519,424 | 1.03× |
| Nouvelle-Aquitaine | 490,874 | 0.96× |
| Provence-Alpes-Côte d'Azur | 453,958 | 1.05× |
| Pays de la Loire | 288,803 | 0.89× |
| Normandy | 271,398 | 0.96× |
| Bourgogne-Franche-Comté | 237,571 | 1.01× |
| Centre-Val de Loire | 231,833 | 1.06× |
| Brittany | 226,900 | 0.8× |
| Corsica | 22,436 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 1.8× | Internet & Social Media |
| Google News | 1.59× | News |
| Gift | 1.95× | Shopping |
| Oscaro | 1.7× | Cars & Mobility |
| Boulanger | 1.59× | Shopping |
| La Centrale | 1.54× | Cars & Mobility |
| Moving company | 2.61× | Home & Garden |
| Macif | 1.5× | Business & Career |
| Carrefour City | 1.52× | Shopping |
| ICloud | 2.2× | Technology & Electronics |
| Norauto | 1.52× | Cars & Mobility |
| Kiabi | 1.6× | Fashion & Accessoires |
| Electronic funds transfer | 1.62× | Business & Career |
| Gmail | 1.7× | Internet & Social Media |
| Pro BTP | 1.53× | Business & Career |
| American English | 1.73× | Business & Career |
| Carrefour Express | 1.54× | Shopping |
| Mireille Mathieu | 1.62× | Music & Radio |
| Rakuten | 1.53× | Shopping |
| Merci (company) | 2.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.01 |
| Mindfulness | BALANCE | 1.83 |
| Indulgence | JOY | 1.6 |
| Community Orientation | OPEN | 1.59 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Brazil | 7.1% |
| India | 5.1% |
See Samsung audiences in other countries
More Entertainment audiences in France
- Apple (9,289,451)
- TCL Corporation (2,520,832)
- Yamaha Corporation (1,908,381)
- Sony (1,515,538)
- Bose Corporation (1,193,885)
Frequently asked questions
How many fans does Samsung have in France?
Samsung has an estimated audience of 5,818,325 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Samsung fans?
42.6% of Samsung fans are female, 57.4% are male, with an average age of 41.7 years.
Which brands do Samsung fans like most?
Samsung fans show strongest brand affinity for Google Maps (1.8×), Google News (1.59×), and Gift (1.95×) over the country average.
Where do Samsung fans live in France?
Samsung fans in France are most concentrated in Île-de-France (reach 1,264,841), Auvergne-Rhône-Alpes (reach 711,313), and Hauts-de-France (reach 547,441). These three regions account for the largest share of the active audience.
What other brands do Samsung fans also like?
Beyond Samsung itself, the audience over-indexes on Google News (1.59×), Gift (1.95×), Oscaro (1.7×), and Boulanger (1.59×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Samsung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.