La Centrale Audience in France
La Centrale has an estimated audience of 11,617,217 people in France. 23.0% are female, 77.0% are male, average age 46.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: La Banque postale, EBay, Vehicle insurance, Škoda Auto, FlixBus.
The average La Centrale fan in France is 46.5 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include La Banque postale, EBay, Vehicle insurance, with strongest over-indexing on La Banque postale (3.88× the country average). Demographically, the La Centrale audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Audience demographics of La Centrale
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 46.5 |
| Estimated audience size | 11,617,217 |
Audience persona
The typical La Centrale fan in France is more male, around 46.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for La Banque postale.
La Centrale fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~2.5M | 1.12× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.01× |
| Nouvelle-Aquitaine | ~1M | 1.18× |
| Occitanie | ~1M | 1.03× |
| Provence-Alpes-Côte d'Azur | ~900K | 0.99× |
| Hauts-de-France | ~800K | 0.82× |
| Grand Est | ~800K | 0.89× |
| Pays de la Loire | ~700K | 1.04× |
| Normandy | ~600K | 1.09× |
| Centre-Val de Loire | ~600K | 1.37× |
| Bourgogne-Franche-Comté | ~500K | 1.11× |
| Brittany | ~500K | 0.81× |
| Corsica | ~30K | 0.55× |
Top brand affinities of La Centrale fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Banque postale | 3.88× | Business & Career |
| EBay | 3.26× | Shopping |
| Vehicle insurance | 7.11× | Cars & Mobility |
| Škoda Auto | 5.05× | Cars & Mobility |
| FlixBus | 3.38× | Cars & Mobility |
| Citroën | 4.19× | Cars & Mobility |
| SUVs | 2.88× | Cars & Mobility |
| Tour de France | 1.62× | Sports |
| BoursoBank | 3.63× | Business & Career |
| Peugeot | 3.12× | Cars & Mobility |
| Hyundai | 4.32× | Cars & Mobility |
| Renault | 2.68× | Cars & Mobility |
| Midi Libre | 2.44× | News |
| Toyota | 3.26× | Cars & Mobility |
| Solar energy | 3.55× | Home & Garden |
| Mazda | 5.02× | Cars & Mobility |
| Golf | 2.04× | Sports |
| Electric vehicle | 3.29× | Cars & Mobility |
| Air pollution | 4.39× | Health |
| Volvo | 4.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.98 |
| Convenience Orientation | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.39 |
| Spirituality | BALANCE | 1.37 |
| Indulgence | JOY | 1.36 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 89.0% |
| Italy | 1.3% |
| Spain | 1.2% |
See La Centrale audiences in other countries
More Cars & Mobility audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does La Centrale have in France?
La Centrale has an estimated audience of 11,617,217 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of La Centrale fans?
23.0% of La Centrale fans are female, 77.0% are male, with an average age of 46.5 years.
Which brands do La Centrale fans like most?
La Centrale fans show strongest brand affinity for La Banque postale (3.88×), EBay (3.26×), and Vehicle insurance (7.11×) over the country average.
Where do La Centrale fans live in France?
La Centrale fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do La Centrale fans also like?
Beyond La Centrale itself, the audience over-indexes on EBay (3.26×), Vehicle insurance (7.11×), Škoda Auto (5.05×), and FlixBus (3.38×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for La Centrale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.