A data profile of the people who buy, follow and care about Electric vehicle in France — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 3,725,219 people in France.
The average Electric vehicle fan in France is 43.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Electric car, Oscaro, La Centrale, with strongest over-indexing on Electric car (6.27× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Electric vehicle fan in France is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Electric car.
The key figures that characterise the Electric vehicle profile in France.
31.8% are female, 68.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 43.7 |
| Estimated audience size | 3,725,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Electric vehicle audience comes from France.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
Where the Electric vehicle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.39× | |
| 02 | Grand Est | ~400K | 1.35× | |
| 03 | Centre-Val de Loire | ~200K | 1.25× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.09× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.03× | |
| 06 | Brittany | ~200K | 0.97× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 08 | Occitanie | ~300K | 0.92× | |
| 09 | Pays de la Loire | ~200K | 0.91× | |
| 10 | Normandy | ~200K | 0.91× | |
| 11 | Hauts-de-France | ~300K | 0.89× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.85× | |
| 13 | Corsica | ~20K | 0.82× |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 6.27× | ||
| 02 | Automotive design | Business & Career | 5.62× | ||
| 03 | Controlled-access highway | Travel & Leisure | 5.29× | ||
| 04 | Air pollution | Health | 4.93× | ||
| 05 | Solar energy | Home & Garden | 4.71× | ||
| 06 | Used car | Cars & Mobility | 4.38× | ||
| 07 | Traffic | Cars & Mobility | 4.37× | ||
| 08 | Tire | Cars & Mobility | 3.99× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 3.86× | ||
| 10 | Oscaro | Cars & Mobility | 3.81× | ||
| 11 | Tesla Motors | Cars & Mobility | 3.41× | ||
| 12 | La Centrale | Cars & Mobility | 3.29× | ||
| 13 | Wheel | Cars & Mobility | 3.10× | ||
| 14 | Google Maps | Internet & Social Media | 2.85× | ||
| 15 | Norauto | Cars & Mobility | 2.62× | ||
| 16 | Motor vehicle | Cars & Mobility | 2.35× | ||
| 17 | Macif | Business & Career | 2.29× | ||
| 18 | Brico Dépôt | Shopping | 1.99× | ||
| 19 | Engie | Home & Garden | 1.75× | ||
| 20 | Boursorama | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.76× | |
| Creativity | OPEN | 0.81× |
Electric vehicle has an estimated audience of 3,725,219 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.8% of Electric vehicle fans are female, 68.2% are male, with an average age of 43.7 years.
Electric vehicle fans show strongest brand affinity for Electric car (6.27×), Oscaro (3.81×), and La Centrale (3.29×) over the country average.
Electric vehicle fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~500K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Electric vehicle itself, the audience over-indexes on Oscaro (3.81×), La Centrale (3.29×), Automotive design (5.62×), and Google Maps (2.85×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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