A data profile of the people who buy, follow and care about Electric vehicle in India — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 3,270,026 people in India.
The average Electric vehicle fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include International Chamber of Commerce, Electric car, Dharmendra, with strongest over-indexing on International Chamber of Commerce (1.67× the country average).
Demographically, the Electric vehicle audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Electric vehicle fan in India is more male, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the Electric vehicle profile in India.
17.2% are female, 82.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 34.5 |
| Estimated audience size | 3,270,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Electric vehicle audience comes from India.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 6.7% |
| Italy | 5.4% |
Where the Electric vehicle audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~100K | 1.49× | |
| 02 | Telangana | ~70K | 1.42× | |
| 03 | Tamil Nadu | ~100K | 1.41× | |
| 04 | Maharashtra | ~200K | 1.39× | |
| 05 | Madhya Pradesh | ~80K | 1.33× | |
| 06 | Andhra Pradesh | ~50K | 1.26× | |
| 07 | Haryana | ~50K | 1.23× | |
| 08 | Goa | ~4K | 1.19× | |
| 09 | Odisha | ~40K | 1.13× | |
| 10 | Kerala | ~50K | 1.09× | |
| 11 | Chhattisgarh | ~20K | 1.06× | |
| 12 | Uttar Pradesh | ~200K | 1.03× | |
| 13 | Himachal Pradesh | ~10K | 1.03× | |
| 14 | Gujarat | ~90K | 1.02× | |
| 15 | Jammu and Kashmir | ~20K | 1.01× | |
| 16 | Uttarakhand | ~20K | 0.99× | |
| 17 | Punjab (region) | ~40K | 0.92× | |
| 18 | Jharkhand | ~30K | 0.92× | |
| 19 | Rajasthan | ~70K | 0.91× | |
| 20 | Arunachal Pradesh | ~2K | 0.88× | |
| 21 | Assam | ~30K | 0.87× | |
| 22 | Sikkim | ~1K | 0.87× | |
| 23 | West Bengal | ~90K | 0.86× | |
| 24 | Tripura | ~4K | 0.80× | |
| 25 | Bihar | ~50K | 0.79× | |
| 26 | Manipur | ~3K | 0.79× | |
| 27 | Meghalaya | ~3K | 0.79× | |
| 28 | Nagaland | ~2K | 0.77× | |
| 29 | Mizoram | ~2K | 0.77× |
The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 5.24× | ||
| 02 | Diesel fuel | Cars & Mobility | 4.85× | ||
| 03 | Electric motorcycles and scooters | Cars & Mobility | 4.13× | ||
| 04 | Automotive design | Business & Career | 3.84× | ||
| 05 | Solar energy | Home & Garden | 3.22× | ||
| 06 | Tire | Cars & Mobility | 3.04× | ||
| 07 | Hybrids | Cars & Mobility | 2.83× | ||
| 08 | CarDekho | Cars & Mobility | 2.51× | ||
| 09 | Scooters | Cars & Mobility | 2.33× | ||
| 10 | SUVs | Cars & Mobility | 1.92× | ||
| 11 | Motor vehicle | Cars & Mobility | 1.87× | ||
| 12 | Share (finance) | Business & Career | 1.85× | ||
| 13 | Transport | Cars & Mobility | 1.75× | ||
| 14 | International Chamber of Commerce | Business & Career | 1.67× | ||
| 15 | Ajit Pawar | Politics & Society | 1.67× | ||
| 16 | Electricity | Home & Garden | 1.57× | ||
| 17 | Dharmendra | Movies & TV | 1.56× | ||
| 18 | Option (finance) | Business & Career | 1.56× | ||
| 19 | Mutual fund | Business & Career | 1.54× | ||
| 20 | Instant messaging | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.83× | |
| Patriotism | CONSERVATISM | 1.57× | |
| DIY Mentality | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.93× | |
| Individualism | JOY | 0.94× |
Electric vehicle has an estimated audience of 3,270,026 people in India, concentrated in Maharashtra and Uttar Pradesh.
17.2% of Electric vehicle fans are female, 82.8% are male, with an average age of 34.5 years.
Electric vehicle fans show strongest brand affinity for International Chamber of Commerce (1.67×), Electric car (5.24×), and Dharmendra (1.56×) over the country average.
Electric vehicle fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Electric vehicle itself, the audience over-indexes on Electric car (5.24×), Dharmendra (1.56×), Automotive design (3.84×), and Transport (1.75×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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