A data profile of the people who buy, follow and care about Electricity in India — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 12,843,811 people in India.
Electricity has an estimated audience of 12,843,811 people in India. 20.5% are female, 79.5% are male, average age 32.7. Top brand affinities: Instant messaging, Innovation, Cabinetry, Wikipedia, Refrigerator.
Top brand affinities include Instant messaging, Innovation, Cabinetry, with strongest over-indexing on Instant messaging (1.67× the country average).
Demographically, the Electricity audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Electricity fan in India is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Electricity profile in India.
20.5% are female, 79.5% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 20.5% |
| Male | 79.5% |
| Average age | 32.7 |
| Estimated audience size | 12,843,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Electricity audience comes from India.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BP | Cars & Mobility | 3.71× | ||
| 02 | Genetics | Kids & Family | 2.21× | ||
| 03 | Natural gas | Cars & Mobility | 2.15× | ||
| 04 | Cabinetry | Home & Garden | 2.05× | ||
| 05 | Renewable energy | Business & Career | 2.04× | ||
| 06 | Solar energy | Home & Garden | 2.01× | ||
| 07 | Food processing | Food & Beverages | 1.91× | ||
| 08 | Pizza | Food & Beverages | 1.86× | ||
| 09 | Videography | Internet & Social Media | 1.83× | ||
| 10 | Refrigerator | Home & Garden | 1.82× | ||
| 11 | Innovation | Business & Career | 1.81× | ||
| 12 | Lodging | Travel & Leisure | 1.69× | ||
| 13 | Instant messaging | Internet & Social Media | 1.67× | ||
| 14 | OLX | Shopping | 1.65× | ||
| 15 | Wikipedia | Internet & Social Media | 1.63× | ||
| 16 | Leather | Fashion & Accessoires | 1.63× | ||
| 17 | Crossword | Games | 1.59× | ||
| 18 | Mechanical engineering | Business & Career | 1.58× | ||
| 19 | Customer service | Business & Career | 1.54× | ||
| 20 | Microwave oven | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Social Media Usage | JOY | 0.76× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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