Electricity Audience in Mexico
Electricity has an estimated audience of 6,133,341 people in Mexico. 42.8% are female, 57.2% are male, average age 35.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (429.75× the country average). Demographically, the Electricity audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 35.6 |
| Estimated audience size | 6,133,341 |
Audience persona
The typical Electricity fan in Mexico is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Electricity fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 429.75× | Travel & Leisure |
| Shopping and fashion | 183.75× | Shopping |
| Game consoles | 137.81× | Technology & Electronics |
| Catholic Church | 103.65× | Politics & Society |
| Mobile game | 59.57× | Games |
| Travel agency | 68.32× | Travel & Leisure |
| Sarcasm | 62.43× | Politics & Society |
| Banana | 55.36× | Food & Beverages |
| Broadcasting of sports events | 81.27× | Movies & TV |
| El País | 58.89× | News |
| Valentine's Day | 88.47× | Kids & Family |
| Dentistry | 44.76× | Business & Career |
| Exfoliation (cosmetology) | 87.5× | Beauty & Wellness |
| Orange (fruit) | 49.47× | Food & Beverages |
| Freeware | 27.09× | Technology & Electronics |
| Immigration | 49.47× | Politics & Society |
| Sexology | 30.62× | Kids & Family |
| Daily Horoscope | 386× | Internet & Social Media |
| Machu Picchu | 36.51× | Travel & Leisure |
| Pilsner | 40.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 21.52 |
| Travelling | THRILL | 17.93 |
| Urban Lifestyle | OPEN | 4.51 |
| Risk Appetite | THRILL | 2.35 |
| Convenience Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.