Electricity Audience in Mexico
Electricity has an estimated audience of 6,133,341 people in Mexico. 42.8% are female, 57.2% are male, average age 35.6. Top brand affinities: Catholic Church, Banana, MSN, Travel agency, El País.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (3.1× the country average). Demographically, the Electricity audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 35.6 |
| Estimated audience size | 6,133,341 |
Audience persona
The typical Electricity fan in Mexico is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.1× | Politics & Society |
| Banana | 3.31× | Food & Beverages |
| MSN | 3.02× | News |
| Travel agency | 3.2× | Travel & Leisure |
| El País | 3.44× | News |
| Broadcasting of sports events | 4.48× | Movies & TV |
| Game consoles | 2.31× | Technology & Electronics |
| Sarcasm | 2.83× | Politics & Society |
| Pedro Pascal | 2.65× | Movies & TV |
| Freeware | 2.73× | Technology & Electronics |
| Dentistry | 2.79× | Business & Career |
| Immigration | 5.29× | Politics & Society |
| Orange (fruit) | 4.48× | Food & Beverages |
| Machu Picchu | 3.6× | Travel & Leisure |
| Sexology | 2.91× | Kids & Family |
| Rim (wheel) | 4.04× | Cars & Mobility |
| Pilsner | 4× | Food & Beverages |
| Office 365 | 2.37× | Technology & Electronics |
| Papaya | 3.15× | Food & Beverages |
| Multi-level marketing | 3.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.43 |
| Travelling | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.22 |
| Need for Security | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.