A data profile of the people who buy, follow and care about Electricity in Mexico — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 6,133,341 people in Mexico.
Electricity has an estimated audience of 6,133,341 people in Mexico. 42.8% are female, 57.2% are male, average age 35.6. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (429.75× the country average).
Demographically, the Electricity audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Electricity fan in Mexico is more male, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Electricity profile in Mexico.
42.8% are female, 57.2% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 35.6 |
| Estimated audience size | 6,133,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Electricity audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 429.75× | ||
| 02 | Daily Horoscope | Internet & Social Media | 386.00× | ||
| 03 | Shopping and fashion | Shopping | 183.75× | ||
| 04 | Game consoles | Technology & Electronics | 137.81× | ||
| 05 | Catholic Church | Politics & Society | 103.65× | ||
| 06 | Valentine's Day | Kids & Family | 88.47× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 87.50× | ||
| 08 | Broadcasting of sports events | Movies & TV | 81.27× | ||
| 09 | Travel agency | Travel & Leisure | 68.32× | ||
| 10 | Sarcasm | Politics & Society | 62.43× | ||
| 11 | Mobile game | Games | 59.57× | ||
| 12 | El País | News | 58.89× | ||
| 13 | Banana | Food & Beverages | 55.36× | ||
| 14 | Orange (fruit) | Food & Beverages | 49.47× | ||
| 15 | Immigration | Politics & Society | 49.47× | ||
| 16 | Dentistry | Business & Career | 44.76× | ||
| 17 | Pilsner | Food & Beverages | 40.05× | ||
| 18 | Machu Picchu | Travel & Leisure | 36.51× | ||
| 19 | Sexology | Kids & Family | 30.62× | ||
| 20 | Freeware | Technology & Electronics | 27.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.52× | |
| Travelling | THRILL | 17.93× | |
| Urban Lifestyle | OPEN | 4.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.87× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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