Electricity Audience in United States

Electricity logo

Electricity has an estimated audience of 50,507,617 people in United States. 48.7% are female, 51.3% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Wikia, Kendra Scott, Cam Ward, MK.

The average Electricity fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Wikia, Kendra Scott, with strongest over-indexing on Israel (1.51× the country average). Demographically, the Electricity audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electricity fans

Demographic split for Electricity audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.7
Estimated audience size50,507,617

Audience persona

The typical Electricity fan in United States is balanced, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Electricity in United States
RegionReachAffinity
California5,886,7521.06×
Texas5,741,8461.32×
Florida3,560,6331.04×
New York2,501,3070.89×
Ohio1,898,7771.22×
Pennsylvania1,834,3191.08×
Georgia1,642,2301.06×
Illinois1,562,2740.93×
North Carolina1,533,0151.01×
Michigan1,448,0591.1×
Virginia1,194,5170.97×
Tennessee1,156,8641.14×
Washington1,124,6991.11×
Arizona1,115,3241.08×
New Jersey1,108,6120.86×
Massachusetts920,4270.92×
Indiana901,2760.98×
Missouri868,9851.07×
South Carolina801,9581.06×
Minnesota789,1631.09×
Maryland768,8430.89×
Louisiana745,4561.14×
Oregon729,4651.26×
Oklahoma728,4171.3×
Kentucky705,6731.11×
Colorado695,6510.87×
Alabama661,3760.94×
Wisconsin645,0410.85×
Arkansas521,3851.25×
Kansas461,5041.16×
Nevada455,1060.93×
Mississippi440,1681.06×
Connecticut423,4310.84×
Iowa417,2641×
Utah400,7630.89×
New Mexico286,4491.13×
West Virginia262,1521.11×
Nebraska235,5980.93×
Idaho234,8930.93×
Hawaii218,6631.01×
New Hampshire162,5370.82×
Maine159,9500.88×
Montana136,0420.97×
Rhode Island131,6510.82×
Delaware112,0410.8×
Washington, District of Columbia111,7210.74×
Alaska105,7650.98×
South Dakota101,0340.87×
North Dakota91,8630.89×
Vermont73,6300.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electricity audience
BrandAffinityCategory
Israel1.51×Travel & Leisure
Wikia2.36×Internet & Social Media
Kendra Scott1.88×Fashion & Accessoires
Cam Ward1.74×Sports
MK1.73×Music & Radio
Home staging2.12×Home & Garden
N1 road (South Africa)1.62×Travel & Leisure
Kento Yamazaki4.01×Movies & TV
Northrop Grumman2.2×Business & Career
Iron Man (film)1.53×Movies & TV
Kodiak, Alaska2.4×Travel & Leisure
Hayward, California3.11×Travel & Leisure
Jeep Wagoneer1.59×Cars & Mobility
Keeper (password manager)1.73×Technology & Electronics
Personality1.62×Business & Career
Paducah, Kentucky2.24×Travel & Leisure
Embroidery Library3.64×Home & Garden
Keith Stanfield1.52×Movies & TV
Tipsy Elves2.29×Shopping
Cassoulet2.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electricity audience
TraitClusterScore
DIY MentalityTHRILL1.29
ExtroversionTHRILL1.2
Family OrientationCONSERVATISM1.18
Quality AwarenessPREMIUM1.18
IndividualismJOY1.17
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Electricity
CountryShare
United States17.6%
Italy5.5%
Brazil5.5%

See Electricity audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electricity have in United States?

Electricity has an estimated audience of 50,507,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Electricity fans?

48.7% of Electricity fans are female, 51.3% are male, with an average age of 40.7 years.

Which brands do Electricity fans like most?

Electricity fans show strongest brand affinity for Israel (1.51×), Wikia (2.36×), and Kendra Scott (1.88×) over the country average.

Where do Electricity fans live in United States?

Electricity fans in United States are most concentrated in California (reach 5,886,752), Texas (reach 5,741,846), and Florida (reach 3,560,633). These three regions account for the largest share of the active audience.

What other brands do Electricity fans also like?

Beyond Electricity itself, the audience over-indexes on Wikia (2.36×), Kendra Scott (1.88×), Cam Ward (1.74×), and MK (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.