Rascasse Audience Intelligence

Electricity Audience in United States

A data profile of the people who buy, follow and care about Electricity in United States — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 50,507,617 people in United States.

#291among Topic in United States#23in Home & Garden

The average Electricity fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Systems engineering, Solar energy, with strongest over-indexing on Renewable energy (2.21× the country average).

Demographically, the Electricity audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electricity fan in United States is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electricity profile in United States.

Audience size
50.5M
in United States
Gender
48.7%♀
51.3% male
Age
40.7
average years
Country rank
#396
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electricity fans

48.7% are female, 51.3% are male, average age 40.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Electricity audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.7
Estimated audience size50,507,617
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Electricity audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Electricity audience comes from United States.

Worldwide audience distribution share by country for Electricity
CountryShare
United States17.6%
Italy5.5%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electricity audience in United States is strongest.

Fig. 05

Top regions by affinity

Electricity fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~700K1.33×
02Arkansas~500K1.31×
03Ohio~2M1.25×
04Texas~5M1.20×
05New Mexico~300K1.19×
06West Virginia~300K1.18×
07Louisiana~800K1.16×
08Kentucky~700K1.15×
09Oregon~700K1.13×
10Alaska~100K1.13×
11Arizona~1M1.10×
12Tennessee~1M1.09×
13Minnesota~800K1.09×
14Kansas~400K1.09×
15Mississippi~400K1.08×
16Georgia~1.5M1.07×
17Missouri~900K1.07×
18Hawaii~200K1.06×
19Michigan~1.5M1.05×
20South Carolina~800K1.05×
21Pennsylvania~2M1.04×
22Alabama~700K1.03×
23Washington~1M1.02×
24Indiana~900K1.02×
25California~5.5M1.00×
26North Carolina~1.5M1.00×
27North Dakota~100K1.00×
28Montana~100K0.99×
29Virginia~1M0.98×
30South Dakota~100K0.97×
31Idaho~200K0.96×
32Florida~3M0.95×
33Iowa~400K0.94×
34Nebraska~200K0.92×
35Maryland~800K0.90×
36Nevada~400K0.90×
37Maine~200K0.89×
38Rhode Island~100K0.89×
39Illinois~1.5M0.88×
40Massachusetts~900K0.86×
41Connecticut~400K0.86×
42Utah~400K0.86×
43Delaware~100K0.86×
44New Jersey~1M0.85×
45Vermont~80K0.85×
46Wisconsin~600K0.84×
47New Hampshire~200K0.83×
48New York~2.5M0.82×
49Colorado~700K0.82×
50Washington, District of Columbia~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Electricity, United States
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electricity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electricity audience
#·InterestCategoryAffinity×
01Systems engineeringBusiness & Career3.00×
02Solar powerHome & Garden2.41×
03Solar panelHome & Garden2.32×
04Renewable energyBusiness & Career2.21×
05Sustainable energyHome & Garden2.09×
06Solar energyHome & Garden1.94×
07Discount TireShopping1.87×
08Anime conventionLiterature1.82×
09Hardware storeHome & Garden1.81×
10NASDAQBusiness & Career1.80×
11Made in USABusiness & Career1.78×
12CountertopHome & Garden1.78×
13InnovationBusiness & Career1.77×
14Real propertyHome & Garden1.74×
15CabinetryHome & Garden1.70×
16Air conditioningTechnology & Electronics1.69×
17KitchenwareHome & Garden1.68×
18PlumbingHome & Garden1.60×
19LodgingTravel & Leisure1.57×
20DentistryBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electricity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electricity audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.35×
PatriotismCONSERVATISM1.32×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electricity audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electricity have in United States?

Electricity has an estimated audience of 50,507,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electricity fans?

48.7% of Electricity fans are female, 51.3% are male, with an average age of 40.7 years.

03

Which brands do Electricity fans like most?

Electricity fans show strongest brand affinity for Renewable energy (2.21×), Systems engineering (3×), and Solar energy (1.94×) over the country average.

04

Where do Electricity fans live in United States?

Electricity fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Electricity fans also like?

Beyond Electricity itself, the audience over-indexes on Systems engineering (3×), Solar energy (1.94×), Hardware store (1.81×), and Real property (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Electricity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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