Electricity Audience in United States

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Electricity has an estimated audience of 50,507,617 people in United States. 48.7% are female, 51.3% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Electricity fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Electricity audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electricity fans

Demographic split for Electricity audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.7
Estimated audience size50,507,617

Audience persona

The typical Electricity fan in United States is balanced, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Electricity in United States
RegionReachAffinity
California5,886,7521.06×
Texas5,741,8461.32×
Florida3,560,6331.04×
New York2,501,3070.89×
Ohio1,898,7771.22×
Pennsylvania1,834,3191.08×
Georgia1,642,2301.06×
Illinois1,562,2740.93×
North Carolina1,533,0151.01×
Michigan1,448,0591.1×
Virginia1,194,5170.97×
Tennessee1,156,8641.14×
Washington1,124,6991.11×
Arizona1,115,3241.08×
New Jersey1,108,6120.86×
Massachusetts920,4270.92×
Indiana901,2760.98×
Missouri868,9851.07×
South Carolina801,9581.06×
Minnesota789,1631.09×
Maryland768,8430.89×
Louisiana745,4561.14×
Oregon729,4651.26×
Oklahoma728,4171.3×
Kentucky705,6731.11×
Colorado695,6510.87×
Alabama661,3760.94×
Wisconsin645,0410.85×
Arkansas521,3851.25×
Kansas461,5041.16×
Nevada455,1060.93×
Mississippi440,1681.06×
Connecticut423,4310.84×
Iowa417,2641×
Utah400,7630.89×
New Mexico286,4491.13×
West Virginia262,1521.11×
Nebraska235,5980.93×
Idaho234,8930.93×
Hawaii218,6631.01×
New Hampshire162,5370.82×
Maine159,9500.88×
Montana136,0420.97×
Rhode Island131,6510.82×
Delaware112,0410.8×
Washington, District of Columbia111,7210.74×
Alaska105,7650.98×
South Dakota101,0340.87×
North Dakota91,8630.89×
Vermont73,6300.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electricity audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby1.98×Home & Garden
Best Buy1.9×Shopping
Payment card8.17×Fashion & Accessoires
Aldi1.74×Shopping
Home Appliances1.72×Home & Garden
Nordstrom rack1.97×Fashion & Accessoires
Dentistry2.23×Business & Career
Taco Bell1.67×Food & Beverages
Bath and Bodyworks2.69×Shopping
Made in USA2.3×Business & Career
Wedding dress2.68×Fashion & Accessoires
Refinery2917.52×Fashion & Accessoires
AutoZone1.5×Cars & Mobility
WhatsApp2.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electricity audience
TraitClusterScore
DIY MentalityTHRILL1.29
ExtroversionTHRILL1.2
Family OrientationCONSERVATISM1.18
Quality AwarenessPREMIUM1.18
IndividualismJOY1.17
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Electricity
CountryShare
United States17.6%
Italy5.5%
Brazil5.5%

See Electricity audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electricity have in United States?

Electricity has an estimated audience of 50,507,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Electricity fans?

48.7% of Electricity fans are female, 51.3% are male, with an average age of 40.7 years.

Which brands do Electricity fans like most?

Electricity fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Electricity fans live in United States?

Electricity fans in United States are most concentrated in California (reach 5,886,752), Texas (reach 5,741,846), and Florida (reach 3,560,633). These three regions account for the largest share of the active audience.

What other brands do Electricity fans also like?

Beyond Electricity itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.