Rascasse Audience Intelligence

Electricity Audience in Germany

A data profile of the people who buy, follow and care about Electricity in Germany — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 9,422,524 people in Germany.

#225among Topic in Germany#26in Home & Garden

The average Electricity fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Solar cell, Efficient energy use, Solar power, with strongest over-indexing on Solar cell (7.5× the country average).

Demographically, the Electricity audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electricity fan in Germany is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Solar cell.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electricity profile in Germany.

Audience size
9.4M
in Germany
Gender
38.4%♀
61.6% male
Age
40.5
average years
Country rank
#370
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electricity fans

38.4% are female, 61.6% are male, average age 40.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Electricity audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age40.5
Estimated audience size9,422,524
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Electricity audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Electricity audience comes from Germany.

Worldwide audience distribution share by country for Electricity
CountryShare
United States17.6%
Italy5.5%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electricity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electricity fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1.5M1.89×
02Berlin~700K1.55×
03Hamburg~200K1.06×
04Bayern~1.5M1.05×
05Bremen~80K1.04×
06Baden-Württemberg~1.5M1.01×
07Saarland~100K0.99×
08Nordrhein-Westfalen~2M0.97×
09Rheinland-Pfalz~500K0.96×
10Niedersachsen~800K0.90×
11Brandenburg~300K0.87×
12Thüringen~200K0.86×
13Schleswig-Holstein~300K0.84×
14Sachsen-Anhalt~200K0.83×
15Sachsen~400K0.82×
16Mecklenburg-Vorpommern~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Electricity, Germany
0.75×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electricity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electricity audience
#·InterestCategoryAffinity×
01Solar cellHome & Garden7.50×
02DeWaltHome & Garden4.46×
03RefrigeratorHome & Garden4.11×
04Efficient energy useTechnology & Electronics4.00×
05Solar powerHome & Garden3.77×
06Photovoltaic systemHome & Garden3.69×
07Ornamental plantHome & Garden3.61×
08PhotovoltaicsHome & Garden3.54×
09Solar energyHome & Garden2.93×
10PatioHome & Garden2.32×
11Michael SchumacherSports2.26×
12SteamGames2.24×
13Renewable energyBusiness & Career2.20×
14InnovationBusiness & Career2.00×
15Sustainable energyHome & Garden1.92×
16EnergyHome & Garden1.87×
17Used carCars & Mobility1.72×
18RedditInternet & Social Media1.69×
19TattoosFashion & Accessoires1.58×
20ElectronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electricity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electricity audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
PatriotismCONSERVATISM1.48×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electricity audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.85×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electricity have in Germany?

Electricity has an estimated audience of 9,422,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electricity fans?

38.4% of Electricity fans are female, 61.6% are male, with an average age of 40.5 years.

03

Which brands do Electricity fans like most?

Electricity fans show strongest brand affinity for Solar cell (7.5×), Efficient energy use (4×), and Solar power (3.77×) over the country average.

04

Where do Electricity fans live in Germany?

Electricity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Hessen (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electricity fans also like?

Beyond Electricity itself, the audience over-indexes on Efficient energy use (4×), Solar power (3.77×), Refrigerator (4.11×), and Ornamental plant (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Electricity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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