Electricity Audience in Germany
Electricity has an estimated audience of 9,422,524 people in Germany. 38.4% are female, 61.6% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gil Ofarim, CAC 40, Pillow, Urban Outfitters, 3D printing.
The average Electricity fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gil Ofarim, CAC 40, Pillow, with strongest over-indexing on Gil Ofarim (2.16× the country average). Demographically, the Electricity audience skews more male with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Electricity fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 40.5 |
| Estimated audience size | 9,422,524 |
Audience persona
The typical Electricity fan in Germany is more male, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,016,617 | 0.98× |
| Bayern | 1,628,485 | 1.08× |
| Hessen | 1,498,791 | 2.09× |
| Baden-Württemberg | 1,313,686 | 1.02× |
| Niedersachsen | 802,766 | 0.88× |
| Berlin | 734,127 | 1.74× |
| Rheinland-Pfalz | 426,881 | 0.9× |
| Sachsen | 366,577 | 0.79× |
| Schleswig-Holstein | 266,332 | 0.79× |
| Brandenburg | 227,685 | 0.78× |
| Hamburg | 227,068 | 1.07× |
| Thüringen | 177,232 | 0.74× |
| Sachsen-Anhalt | 160,429 | 0.66× |
| Saarland | 107,390 | 0.93× |
| Mecklenburg-Vorpommern | 102,149 | 0.57× |
| Bremen | 80,295 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.16× | Music & Radio |
| CAC 40 | 1.78× | Business & Career |
| Pillow | 1.55× | Home & Garden |
| Urban Outfitters | 1.53× | Shopping |
| 3D printing | 1.6× | Technology & Electronics |
| Home Delivery | 1.84× | Food & Beverages |
| Hypertext | 1.82× | Technology & Electronics |
| Corfu (regional unit) | 1.95× | Travel & Leisure |
| Assisi | 3.63× | Travel & Leisure |
| Eden Lake | 2.85× | Movies & TV |
| Carrie (novel) | 3.28× | Literature |
| Figure painting (hobby) | 2.31× | Arts & Culture |
| MK | 1.65× | Music & Radio |
| Golem | 1.73× | Technology & Electronics |
| Information sensitivity | 2.86× | Technology & Electronics |
| Metamorphoses | 1.52× | Literature |
| Jaguar F-Pace | 2.79× | Cars & Mobility |
| Emil Nolde | 2.2× | Arts & Culture |
| San Gil | 1.76× | Travel & Leisure |
| Acoustic music | 1.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.77 |
| Convenience Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.41 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
See Electricity audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electricity have in Germany?
Electricity has an estimated audience of 9,422,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electricity fans?
38.4% of Electricity fans are female, 61.6% are male, with an average age of 40.5 years.
Which brands do Electricity fans like most?
Electricity fans show strongest brand affinity for Gil Ofarim (2.16×), CAC 40 (1.78×), and Pillow (1.55×) over the country average.
Where do Electricity fans live in Germany?
Electricity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,016,617), Bayern (reach 1,628,485), and Hessen (reach 1,498,791). These three regions account for the largest share of the active audience.
What other brands do Electricity fans also like?
Beyond Electricity itself, the audience over-indexes on CAC 40 (1.78×), Pillow (1.55×), Urban Outfitters (1.53×), and 3D printing (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.