DeWalt Audience in Germany
DeWalt has an estimated audience of 1,397,679 people in Germany. 34.8% are female, 65.2% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Drill, Power tool, Bauhaus, Automotive lighting, Driving.
The average DeWalt fan in Germany is 36.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Drill, Power tool, Bauhaus, with strongest over-indexing on Drill (44.81× the country average). Demographically, the DeWalt audience skews more male with an average age of 36.5, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of DeWalt fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 36.5 |
| Estimated audience size | 1,397,679 |
Audience persona
The typical DeWalt fan in Germany is more male, around 36.5 years old, with strong DIY Mentality tendencies and a notable affinity for Drill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 329,191 | 1.47× |
| Nordrhein-Westfalen | 263,140 | 0.86× |
| Baden-Württemberg | 217,181 | 1.14× |
| Niedersachsen | 141,029 | 1.04× |
| Hessen | 119,638 | 1.12× |
| Sachsen | 75,583 | 1.1× |
| Rheinland-Pfalz | 68,727 | 0.98× |
| Schleswig-Holstein | 56,410 | 1.12× |
| Thüringen | 44,585 | 1.25× |
| Brandenburg | 40,642 | 0.94× |
| Berlin | 36,866 | 0.59× |
| Sachsen-Anhalt | 34,247 | 0.95× |
| Mecklenburg-Vorpommern | 30,669 | 1.15× |
| Hamburg | 23,536 | 0.75× |
| Saarland | 15,745 | 0.92× |
| Bremen | 7,512 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drill | 44.81× | Home & Garden |
| Power tool | 21.92× | Home & Garden |
| Bauhaus | 8.57× | Shopping |
| Automotive lighting | 20.83× | Cars & Mobility |
| Driving | 12.86× | Cars & Mobility |
| Fastener | 27.52× | Home & Garden |
| Hand tool | 13.21× | Home & Garden |
| Pep Boys | 41.2× | Shopping |
| Drill bit | 20.69× | Home & Garden |
| Lawn | 9.86× | Home & Garden |
| Urban horticulture | 12.88× | Home & Garden |
| Vegetable Gardening | 13.72× | Food & Beverages |
| Tire | 7.23× | Cars & Mobility |
| Carpentry | 8.71× | Home & Garden |
| Hardware store | 6.95× | Home & Garden |
| Automotive design | 7.39× | Business & Career |
| Master craftsman | 9.11× | Business & Career |
| Landscape design | 7.53× | Business & Career |
| Multi-tool | 11.32× | Home & Garden |
| Used car | 5.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.99 |
| Patriotism | CONSERVATISM | 1.33 |
| Convenience Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 5.8% |
| Germany | 5.3% |
See DeWalt audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does DeWalt have in Germany?
DeWalt has an estimated audience of 1,397,679 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of DeWalt fans?
34.8% of DeWalt fans are female, 65.2% are male, with an average age of 36.5 years.
Which brands do DeWalt fans like most?
DeWalt fans show strongest brand affinity for Drill (44.81×), Power tool (21.92×), and Bauhaus (8.57×) over the country average.
Where do DeWalt fans live in Germany?
DeWalt fans in Germany are most concentrated in Bayern (reach 329,191), Nordrhein-Westfalen (reach 263,140), and Baden-Württemberg (reach 217,181). These three regions account for the largest share of the active audience.
What other brands do DeWalt fans also like?
Beyond DeWalt itself, the audience over-indexes on Power tool (21.92×), Bauhaus (8.57×), Automotive lighting (20.83×), and Driving (12.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DeWalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.