Rascasse Audience Intelligence

Drill bit Audience in Germany

A data profile of the people who buy, follow and care about Drill bit in Germany — modelled from more than twelve digital signal sources. Drill bit has an estimated audience of 1,652,862 people in Germany.

#2247among Topic in Germany#303in Home & Garden

The average Drill bit fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bauhaus, Renovation, Hornbach, with strongest over-indexing on Bauhaus (11.74× the country average).

Demographically, the Drill bit audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drill bit fan in Germany is balanced, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drill bit profile in Germany.

Audience size
1.7M
in Germany
Gender
50.5%♀
49.5% male
Age
37.8
average years
Country rank
#4072
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drill bit fans

50.5% are female, 49.5% are male, average age 37.8.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Drill bit audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age37.8
Estimated audience size1,652,862
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Drill bit audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Drill bit audience comes from Germany.

Worldwide audience distribution share by country for Drill bit
CountryShare
United States43.3%
United Kingdom4.8%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drill bit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drill bit fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.22×
02Bayern~300K1.13×
03Nordrhein-Westfalen~400K1.08×
04Rheinland-Pfalz~90K1.07×
05Sachsen~90K1.07×
06Berlin~80K1.07×
07Hessen~100K1.06×
08Hamburg~40K1.06×
09Niedersachsen~200K1.05×
10Bremen~10K0.99×
11Thüringen~40K0.97×
12Saarland~20K0.96×
13Sachsen-Anhalt~40K0.92×
14Schleswig-Holstein~50K0.87×
15Brandenburg~40K0.86×
16Mecklenburg-Vorpommern~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Drill bit, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drill bit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drill bit audience
#·InterestCategoryAffinity×
01Circular sawHome & Garden37.86×
02Gardena (company)Shopping18.50×
03ChainsawHome & Garden15.35×
04FastenerHome & Garden13.34×
05BauhausShopping11.74×
06Terraced houseHome & Garden7.96×
07RenovationHome & Garden6.95×
08TedoxShopping6.01×
09HornbachShopping5.64×
10Do it yourself (DIY)Home & Garden4.85×
11Netto Marken-DiscountShopping4.51×
12HouseHome & Garden4.27×
13REWEShopping3.68×
14EdekaShopping3.68×
15Obi (store)Shopping3.61×
16Discount storesShopping3.58×
17DesignHome & Garden2.85×
18FIFA World CupSports2.71×
19dB’sMusic & Radio2.58×
20ShoppingShopping2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drill bit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drill bit audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.82×
Price SensitivityPREMIUM2.63×
Family OrientationCONSERVATISM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drill bit audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
TraditionCONSERVATISM0.95×
Luxury OrientationPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drill bit have in Germany?

Drill bit has an estimated audience of 1,652,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drill bit fans?

50.5% of Drill bit fans are female, 49.5% are male, with an average age of 37.8 years.

03

Which brands do Drill bit fans like most?

Drill bit fans show strongest brand affinity for Bauhaus (11.74×), Renovation (6.95×), and Hornbach (5.64×) over the country average.

04

Where do Drill bit fans live in Germany?

Drill bit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Drill bit fans also like?

Beyond Drill bit itself, the audience over-indexes on Renovation (6.95×), Hornbach (5.64×), Do it yourself (DIY) (4.85×), and dB’s (2.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Drill bit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drill bit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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