Drill bit Audience in Germany
Drill bit has an estimated audience of 1,652,862 people in Germany. 50.5% are female, 49.5% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Renovation, Hornbach, Do it yourself (DIY), Gardena (company).
The average Drill bit fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Renovation, Hornbach, with strongest over-indexing on Bauhaus (11.74× the country average). Demographically, the Drill bit audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Drill bit fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.8 |
| Estimated audience size | 1,652,862 |
Audience persona
The typical Drill bit fan in Germany is balanced, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 396,569 | 1.1× |
| Bayern | 310,468 | 1.17× |
| Baden-Württemberg | 284,648 | 1.26× |
| Niedersachsen | 172,470 | 1.07× |
| Hessen | 133,159 | 1.06× |
| Sachsen | 89,453 | 1.1× |
| Rheinland-Pfalz | 88,968 | 1.07× |
| Berlin | 78,562 | 1.06× |
| Schleswig-Holstein | 49,818 | 0.84× |
| Brandenburg | 41,676 | 0.81× |
| Hamburg | 41,149 | 1.1× |
| Thüringen | 39,235 | 0.93× |
| Sachsen-Anhalt | 37,894 | 0.88× |
| Mecklenburg-Vorpommern | 22,280 | 0.71× |
| Saarland | 17,904 | 0.88× |
| Bremen | 13,313 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 11.74× | Shopping |
| Renovation | 6.95× | Home & Garden |
| Hornbach | 5.64× | Shopping |
| Do it yourself (DIY) | 4.85× | Home & Garden |
| Gardena (company) | 18.5× | Shopping |
| Netto Marken-Discount | 4.51× | Shopping |
| Chainsaw | 15.35× | Home & Garden |
| Borussia Dortmund | 2.74× | Sports |
| Discount stores | 3.58× | Shopping |
| Terraced house | 7.96× | Home & Garden |
| Circular saw | 37.86× | Home & Garden |
| Obi (store) | 3.61× | Shopping |
| REWE | 3.68× | Shopping |
| Edeka | 3.68× | Shopping |
| Design | 2.85× | Home & Garden |
| House | 4.27× | Home & Garden |
| Fastener | 13.34× | Home & Garden |
| Shopping | 2.51× | Shopping |
| Online shopping | 2.68× | Shopping |
| Globus Baumarkt | 3.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.92 |
| Individualism | JOY | 1.84 |
| Patriotism | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.38 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| United Kingdom | 4.8% |
| Germany | 4.6% |
See Drill bit audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drill bit have in Germany?
Drill bit has an estimated audience of 1,652,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drill bit fans?
50.5% of Drill bit fans are female, 49.5% are male, with an average age of 37.8 years.
Which brands do Drill bit fans like most?
Drill bit fans show strongest brand affinity for Bauhaus (11.74×), Renovation (6.95×), and Hornbach (5.64×) over the country average.
Where do Drill bit fans live in Germany?
Drill bit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 396,569), Bayern (reach 310,468), and Baden-Württemberg (reach 284,648). These three regions account for the largest share of the active audience.
What other brands do Drill bit fans also like?
Beyond Drill bit itself, the audience over-indexes on Renovation (6.95×), Hornbach (5.64×), Do it yourself (DIY) (4.85×), and Gardena (company) (18.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drill bit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.