Fastener Audience in Germany
Fastener has an estimated audience of 1,291,355 people in Germany. 46.1% are female, 53.9% are male, average age 45.7. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Wood carving, DeWalt, Makita, Do it yourself (DIY), Satire.
The average Fastener fan in Germany is 45.7 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Wood carving, DeWalt, Makita, with strongest over-indexing on Wood carving (15.28× the country average). Demographically, the Fastener audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fastener fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 45.7 |
| Estimated audience size | 1,291,355 |
Audience persona
The typical Fastener fan in Germany is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Wood carving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 412,540 | 4.19× |
| Bayern | 270,959 | 1.31× |
| Nordrhein-Westfalen | 249,220 | 0.88× |
| Baden-Württemberg | 206,380 | 1.17× |
| Niedersachsen | 79,075 | 0.63× |
| Berlin | 64,821 | 1.12× |
| Rheinland-Pfalz | 51,439 | 0.8× |
| Sachsen | 37,797 | 0.6× |
| Hamburg | 30,601 | 1.05× |
| Schleswig-Holstein | 24,965 | 0.54× |
| Brandenburg | 23,809 | 0.59× |
| Thüringen | 16,608 | 0.5× |
| Sachsen-Anhalt | 14,338 | 0.43× |
| Mecklenburg-Vorpommern | 12,085 | 0.49× |
| Saarland | 11,491 | 0.72× |
| Bremen | 10,764 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wood carving | 15.28× | Home & Garden |
| DeWalt | 15.68× | Home & Garden |
| Makita | 12.63× | Home & Garden |
| Do it yourself (DIY) | 3.81× | Home & Garden |
| Satire | 6.61× | Literature |
| Hardware store | 4.78× | Home & Garden |
| RTL Television | 4.69× | Movies & TV |
| Obi (store) | 2.55× | Shopping |
| Drill bit | 8.72× | Home & Garden |
| Tagesschau | 2.29× | Movies & TV |
| Lawn mower | 6.98× | Home & Garden |
| Hygiene | 3.55× | Beauty & Wellness |
| German television comedy | 5.92× | Movies & TV |
| Allgäu | 5.98× | Travel & Leisure |
| Saturn (store) | 3.25× | Shopping |
| Handyman | 8.33× | Home & Garden |
| Automotive lighting | 5.51× | Cars & Mobility |
| Ryobi | 14.97× | Cars & Mobility |
| Pets | 1.67× | Pets & Animals |
| Hilti | 9.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.69 |
| Quality Awareness | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.66 |
| Patriotism | CONSERVATISM | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Family Orientation | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 7.1% |
| United Kingdom | 6.7% |
See Fastener audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fastener have in Germany?
Fastener has an estimated audience of 1,291,355 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Fastener fans?
46.1% of Fastener fans are female, 53.9% are male, with an average age of 45.7 years.
Which brands do Fastener fans like most?
Fastener fans show strongest brand affinity for Wood carving (15.28×), DeWalt (15.68×), and Makita (12.63×) over the country average.
Where do Fastener fans live in Germany?
Fastener fans in Germany are most concentrated in Hessen (reach 412,540), Bayern (reach 270,959), and Nordrhein-Westfalen (reach 249,220). These three regions account for the largest share of the active audience.
What other brands do Fastener fans also like?
Beyond Fastener itself, the audience over-indexes on DeWalt (15.68×), Makita (12.63×), Do it yourself (DIY) (3.81×), and Satire (6.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fastener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.