Rascasse Audience Intelligence

Fastener Audience in Germany

A data profile of the people who buy, follow and care about Fastener in Germany — modelled from more than twelve digital signal sources. Fastener has an estimated audience of 1,291,355 people in Germany.

#2659among Topic in Germany#358in Home & Garden

The average Fastener fan in Germany is 45.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.

Top brand affinities include DeWalt, Würth, Wood carving, with strongest over-indexing on DeWalt (27.52× the country average).

Demographically, the Fastener audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fastener fan in Germany is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for DeWalt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fastener profile in Germany.

Audience size
1.3M
in Germany
Gender
46.1%♀
53.9% male
Age
45.7
average years
Country rank
#5143
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fastener fans

46.1% are female, 53.9% are male, average age 45.7.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Fastener audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age45.7
Estimated audience size1,291,355
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Fastener audience in Germany
Age bracketShare%
16-195%
20-2913%
30-3923%
40-4928%
50+31%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Fastener audience comes from Germany.

Worldwide audience distribution share by country for Fastener
CountryShare
United States32.2%
Brazil7.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fastener audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fastener fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.11×
02Sachsen~80K1.21×
03Brandenburg~50K1.15×
04Sachsen-Anhalt~40K1.11×
05Thüringen~40K1.10×
06Mecklenburg-Vorpommern~30K1.05×
07Schleswig-Holstein~50K1.02×
08Bremen~10K1.01×
09Berlin~60K0.98×
10Hamburg~30K0.98×
11Niedersachsen~100K0.97×
12Baden-Württemberg~200K0.96×
13Nordrhein-Westfalen~300K0.90×
14Saarland~10K0.89×
15Bayern~200K0.87×
16Rheinland-Pfalz~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Fastener, Germany
0.86×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fastener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fastener audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility37.11×
02DeWaltHome & Garden27.52×
03WürthHome & Garden18.33×
04Wood carvingHome & Garden16.49×
05DremelHome & Garden15.51×
06Drill bitHome & Garden13.34×
07MakitaHome & Garden10.12×
08Central heatingHome & Garden10.01×
09Lawn mowerHome & Garden6.63×
10ForestryHome & Garden5.81×
11Automotive lightingCars & Mobility5.39×
12Ornamental plantHome & Garden4.06×
13HVACHome & Garden3.94×
14Hardware storeHome & Garden3.55×
15Do it yourself (DIY)Home & Garden2.58×
16NatureHome & Garden2.58×
17Müller (company)Food & Beverages2.46×
18FamilyKids & Family2.15×
19TagesschauMovies & TV2.11×
20Obi (store)Shopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fastener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fastener audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.63×
PatriotismCONSERVATISM1.66×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fastener audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Social Media UsageJOY0.73×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fastener have in Germany?

Fastener has an estimated audience of 1,291,355 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.

02

What is the gender split and age of Fastener fans?

46.1% of Fastener fans are female, 53.9% are male, with an average age of 45.7 years.

03

Which brands do Fastener fans like most?

Fastener fans show strongest brand affinity for DeWalt (27.52×), Würth (18.33×), and Wood carving (16.49×) over the country average.

04

Where do Fastener fans live in Germany?

Fastener fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Hessen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fastener fans also like?

Beyond Fastener itself, the audience over-indexes on Würth (18.33×), Wood carving (16.49×), Ryobi (37.11×), and Drill bit (13.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fastener audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fastener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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