Forestry Audience in Germany
Forestry has an estimated audience of 3,189,106 people in Germany. 41.6% are female, 58.4% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chainsaw, Stihl, String trimmer, Logging, Agricultural engineering.
The average Forestry fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chainsaw, Stihl, String trimmer, with strongest over-indexing on Chainsaw (22.6× the country average). Demographically, the Forestry audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Forestry fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 40.2 |
| Estimated audience size | 3,189,106 |
Audience persona
The typical Forestry fan in Germany is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Chainsaw.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 705,793 | 1.01× |
| Bayern | 544,146 | 1.06× |
| Baden-Württemberg | 468,731 | 1.08× |
| Hessen | 342,810 | 1.41× |
| Niedersachsen | 276,485 | 0.89× |
| Berlin | 210,938 | 1.48× |
| Rheinland-Pfalz | 158,795 | 0.99× |
| Sachsen | 148,716 | 0.95× |
| Schleswig-Holstein | 99,200 | 0.87× |
| Brandenburg | 96,089 | 0.97× |
| Hamburg | 75,474 | 1.05× |
| Thüringen | 69,543 | 0.86× |
| Sachsen-Anhalt | 64,331 | 0.78× |
| Mecklenburg-Vorpommern | 45,888 | 0.75× |
| Bremen | 29,989 | 1.1× |
| Saarland | 29,378 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chainsaw | 22.6× | Home & Garden |
| Stihl | 17.43× | Home & Garden |
| String trimmer | 22.16× | Home & Garden |
| Logging | 14.92× | Technology & Electronics |
| Agricultural engineering | 9.23× | Business & Career |
| Bauhaus | 3.71× | Shopping |
| Drill | 6.22× | Home & Garden |
| Agronomy | 7.98× | Home & Garden |
| John Deere | 9.64× | Cars & Mobility |
| Combine harvester | 7.66× | Business & Career |
| Drill bit | 9.12× | Home & Garden |
| John Deere (inventor) | 11.3× | Cars & Mobility |
| Power tool | 5.71× | Home & Garden |
| Sonepar | 10.97× | Home & Garden |
| Carpentry | 4.55× | Home & Garden |
| FRITZ!Box | 3.43× | Technology & Electronics |
| Forest | 4.51× | Travel & Leisure |
| Hornbach | 2.78× | Shopping |
| Obi (store) | 2.27× | Shopping |
| Garden tool | 5.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.79 |
| Sustainability | BALANCE | 1.58 |
| Patriotism | CONSERVATISM | 1.58 |
| Design Affinity | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.2% |
| Italy | 4.8% |
See Forestry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Forestry have in Germany?
Forestry has an estimated audience of 3,189,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Forestry fans?
41.6% of Forestry fans are female, 58.4% are male, with an average age of 40.2 years.
Which brands do Forestry fans like most?
Forestry fans show strongest brand affinity for Chainsaw (22.6×), Stihl (17.43×), and String trimmer (22.16×) over the country average.
Where do Forestry fans live in Germany?
Forestry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 705,793), Bayern (reach 544,146), and Baden-Württemberg (reach 468,731). These three regions account for the largest share of the active audience.
What other brands do Forestry fans also like?
Beyond Forestry itself, the audience over-indexes on Stihl (17.43×), String trimmer (22.16×), Logging (14.92×), and Agricultural engineering (9.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.