A data profile of the people who buy, follow and care about Forestry in France — modelled from more than twelve digital signal sources. Forestry has an estimated audience of 2,783,965 people in France.
The average Forestry fan in France is 47.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Tree, Botany, Logging, with strongest over-indexing on Tree (5.77× the country average).
Demographically, the Forestry audience skews more male with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Forestry fan in France is more male, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Tree.
The key figures that characterise the Forestry profile in France.
42.6% are female, 57.4% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 47.0 |
| Estimated audience size | 2,783,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 43% |
of the worldwide Forestry audience comes from France.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.2% |
| Italy | 4.8% |
Where the Forestry audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.78× | |
| 02 | Hauts-de-France | ~300K | 1.17× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.06× | |
| 04 | Grand Est | ~200K | 1.06× | |
| 05 | Occitanie | ~300K | 1.04× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 08 | Brittany | ~100K | 0.94× | |
| 09 | Pays de la Loire | ~100K | 0.89× | |
| 10 | Normandy | ~100K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.88× | |
| 12 | Centre-Val de Loire | ~90K | 0.87× | |
| 13 | Corsica | ~10K | 0.87× |
The strongest cross-interests of the Forestry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logging | Technology & Electronics | 8.53× | ||
| 02 | String trimmer | Home & Garden | 7.94× | ||
| 03 | Chainsaw | Home & Garden | 7.20× | ||
| 04 | Stihl | Home & Garden | 6.63× | ||
| 05 | Composite material | Technology & Electronics | 6.55× | ||
| 06 | Tree | Home & Garden | 5.77× | ||
| 07 | Stuttgart | Travel & Leisure | 4.73× | ||
| 08 | Agronomy | Home & Garden | 4.41× | ||
| 09 | Lumber | Home & Garden | 4.31× | ||
| 10 | Forest | Travel & Leisure | 4.01× | ||
| 11 | Botany | Home & Garden | 3.44× | ||
| 12 | Sugar | Food & Beverages | 2.89× | ||
| 13 | Agriculture | Business & Career | 1.96× | ||
| 14 | Fruit | Food & Beverages | 1.81× | ||
| 15 | Plant | Home & Garden | 1.76× | ||
| 16 | Guillaume Canet | Movies & TV | 1.75× | ||
| 17 | Oscaro | Cars & Mobility | 1.73× | ||
| 18 | Earth | Travel & Leisure | 1.71× | ||
| 19 | Brico Dépôt | Shopping | 1.55× | ||
| 20 | Castorama | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.28× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Forestry has an estimated audience of 2,783,965 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.6% of Forestry fans are female, 57.4% are male, with an average age of 47.0 years.
Forestry fans show strongest brand affinity for Tree (5.77×), Botany (3.44×), and Logging (8.53×) over the country average.
Forestry fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Forestry itself, the audience over-indexes on Botany (3.44×), Logging (8.53×), Chainsaw (7.2×), and Forest (4.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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