A data profile of the people who buy, follow and care about Forest in France — modelled from more than twelve digital signal sources. Forest has an estimated audience of 3,595,131 people in France.
The average Forest fan in France is 44.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (486.02× the country average).
Demographically, the Forest audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Forest fan in France is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Forest profile in France.
55.9% are female, 44.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.4 |
| Estimated audience size | 3,595,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Forest audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
Where the Forest audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.78× | |
| 02 | Hauts-de-France | ~400K | 1.17× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.06× | |
| 04 | Grand Est | ~300K | 1.06× | |
| 05 | Occitanie | ~300K | 1.04× | |
| 06 | Provence-Alpes-Côte d'Azur | ~300K | 1.02× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.96× | |
| 08 | Brittany | ~200K | 0.94× | |
| 09 | Pays de la Loire | ~200K | 0.89× | |
| 10 | Normandy | ~200K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.88× | |
| 12 | Centre-Val de Loire | ~100K | 0.87× | |
| 13 | Corsica | ~20K | 0.87× |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 486.33× | ||
| 02 | Love & Sex | Kids & Family | 486.02× | ||
| 03 | Magic Kingdom | Games | 86.07× | ||
| 04 | Christmas Gift | Kids & Family | 81.97× | ||
| 05 | Christmas tree | Kids & Family | 40.98× | ||
| 06 | Breast Cancer awareness | Health | 23.38× | ||
| 07 | Girl power | Politics & Society | 22.28× | ||
| 08 | Plants vs. Zombies | Games | 21.23× | ||
| 09 | Sexology | Kids & Family | 18.41× | ||
| 10 | Islamic banking | Business & Career | 12.43× | ||
| 11 | Sustainable products | Politics & Society | 12.15× | ||
| 12 | Kitchen garden | Home & Garden | 9.25× | ||
| 13 | Doctor of Medicine | Business & Career | 8.55× | ||
| 14 | Dentistry | Business & Career | 7.73× | ||
| 15 | Zoom lens | Technology & Electronics | 7.09× | ||
| 16 | Broadcasting of sports events | Movies & TV | 6.14× | ||
| 17 | Hormone | Health | 5.77× | ||
| 18 | Tinder | Internet & Social Media | 4.32× | ||
| 19 | Forestry | Home & Garden | 4.01× | ||
| 20 | Midi Libre | News | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.98× | |
| Travelling | THRILL | 1.77× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
Forest has an estimated audience of 3,595,131 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.9% of Forest fans are female, 44.1% are male, with an average age of 44.4 years.
Forest fans show strongest brand affinity for Love & Sex (486.02×), Christmas Gift (81.97×), and Christmas tree (40.98×) over the country average.
Forest fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Forest itself, the audience over-indexes on Christmas Gift (81.97×), Christmas tree (40.98×), Selfridges (486.33×), and Breast Cancer awareness (23.38×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.