A data profile of the people who buy, follow and care about Forest in India — modelled from more than twelve digital signal sources. Forest has an estimated audience of 3,225,019 people in India.
Forest has an estimated audience of 3,225,019 people in India. 22.8% are female, 77.2% are male, average age 33.6. Top brand affinities: Forestry, Logging, Cillian Murphy, Innovation, Fertilizer.
Top brand affinities include Forestry, Logging, Cillian Murphy, with strongest over-indexing on Forestry (4.27× the country average).
Demographically, the Forest audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Forest fan in India is more male, around 33.6 years old, with strong Indulgence tendencies and a notable affinity for Forestry.
The key figures that characterise the Forest profile in India.
22.8% are female, 77.2% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 33.6 |
| Estimated audience size | 3,225,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Forest audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logging | Technology & Electronics | 4.95× | ||
| 02 | Cillian Murphy | Movies & TV | 4.68× | ||
| 03 | Forestry | Home & Garden | 4.27× | ||
| 04 | Catherine Zeta-Jones | Movies & TV | 3.57× | ||
| 05 | Habitat | Shopping | 3.39× | ||
| 06 | Ryan Gosling | Movies & TV | 3.20× | ||
| 07 | Sustainable energy | Home & Garden | 2.35× | ||
| 08 | Max Verstappen | Sports | 2.30× | ||
| 09 | Fertilizer | Home & Garden | 2.26× | ||
| 10 | Renewable energy | Business & Career | 2.23× | ||
| 11 | Mission: Impossible | Movies & TV | 2.20× | ||
| 12 | Animal rights | Politics & Society | 2.17× | ||
| 13 | Mother's Day | Kids & Family | 1.93× | ||
| 14 | Crochet | Home & Garden | 1.81× | ||
| 15 | Innovation | Business & Career | 1.74× | ||
| 16 | Sewing machine | Home & Garden | 1.72× | ||
| 17 | Microwave oven | Home & Garden | 1.69× | ||
| 18 | Real property | Home & Garden | 1.62× | ||
| 19 | Seafood | Food & Beverages | 1.60× | ||
| 20 | Self-love | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.01× | |
| Sustainability | BALANCE | 1.82× | |
| Convenience Orientation | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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