A data profile of the people who buy, follow and care about Forest in Denmark — modelled from more than twelve digital signal sources. Forest has an estimated audience of 726,111 people in Denmark.
Forest has an estimated audience of 726,111 people in Denmark. 60.3% are female, 39.7% are male, average age 45.3. Top brand affinities: Biltema, Terraced house, Sauna, Greenhouse, Mortgage loans.
Top brand affinities include Biltema, Terraced house, Sauna, with strongest over-indexing on Biltema (1.62× the country average).
Demographically, the Forest audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Forest fan in Denmark is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Forest profile in Denmark.
60.3% are female, 39.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 45.3 |
| Estimated audience size | 726,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Forest audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chainsaw | Home & Garden | 3.37× | ||
| 02 | Sauna | Home & Garden | 2.48× | ||
| 03 | Single-family detached home | Home & Garden | 2.34× | ||
| 04 | Greenhouse | Home & Garden | 2.18× | ||
| 05 | Fair trade | Business & Career | 1.92× | ||
| 06 | Mortgage loans | Business & Career | 1.75× | ||
| 07 | Garden furniture | Home & Garden | 1.74× | ||
| 08 | Renewable energy | Business & Career | 1.73× | ||
| 09 | Terraced house | Home & Garden | 1.69× | ||
| 10 | Viral video | Internet & Social Media | 1.69× | ||
| 11 | Fishing | Sports | 1.66× | ||
| 12 | Brewery | Food & Beverages | 1.66× | ||
| 13 | Biltema | Business & Career | 1.62× | ||
| 14 | Science fiction movies | Movies & TV | 1.60× | ||
| 15 | First-person shooter games | Games | 1.58× | ||
| 16 | Public transport | Cars & Mobility | 1.56× | ||
| 17 | Motorboat | Cars & Mobility | 1.56× | ||
| 18 | Organic farming | Food & Beverages | 1.55× | ||
| 19 | Charity and causes | Business & Career | 1.53× | ||
| 20 | Gambling | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Sustainability | BALANCE | 1.50× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 0.95× | |
| Design Affinity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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