A data profile of the people who buy, follow and care about Fishing in Denmark — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 750,619 people in Denmark.
Fishing has an estimated audience of 750,619 people in Denmark. 41.1% are female, 58.9% are male, average age 48.0. Top brand affinities: Summer house, Holiday cottage, Cottage, Real property, Fish.
Top brand affinities include Summer house, Holiday cottage, Cottage, with strongest over-indexing on Summer house (2.04× the country average).
Demographically, the Fishing audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
The typical Fishing fan in Denmark is more male, around 48.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Summer house.
The key figures that characterise the Fishing profile in Denmark.
41.1% are female, 58.9% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 48.0 |
| Estimated audience size | 750,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Fishing audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer house | Travel & Leisure | 2.04× | ||
| 02 | Cottage | Travel & Leisure | 2.03× | ||
| 03 | Holiday cottage | Travel & Leisure | 1.98× | ||
| 04 | Heat pump | Home & Garden | 1.97× | ||
| 05 | Motorhome | Cars & Mobility | 1.96× | ||
| 06 | Motorboat | Cars & Mobility | 1.93× | ||
| 07 | Sailing | Sports | 1.82× | ||
| 08 | Estate (land) | Business & Career | 1.77× | ||
| 09 | Greenhouse | Home & Garden | 1.69× | ||
| 10 | Forest | Travel & Leisure | 1.66× | ||
| 11 | Sauna | Home & Garden | 1.65× | ||
| 12 | Nordlys | News | 1.63× | ||
| 13 | E-box | Health | 1.61× | ||
| 14 | Ældre Sagen | Politics & Society | 1.61× | ||
| 15 | Pension | Business & Career | 1.60× | ||
| 16 | HVAC | Home & Garden | 1.59× | ||
| 17 | Lawn | Home & Garden | 1.59× | ||
| 18 | Fish | Pets & Animals | 1.56× | ||
| 19 | Brick | Home & Garden | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.95× | |
| Convenience Orientation | PREMIUM | 1.57× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Travelling | THRILL | 0.89× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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