A data profile of the people who buy, follow and care about Fishing in Italy — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 6,049,607 people in Italy.
The average Fishing fan in Italy is 44.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Sicilia.
Top brand affinities include Boating, Fishing rod, Wild fisheries, with strongest over-indexing on Boating (1.55× the country average).
Demographically, the Fishing audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fishing fan in Italy is more male, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Boating.
The key figures that characterise the Fishing profile in Italy.
35.9% are female, 64.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 44.6 |
| Estimated audience size | 6,049,607 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Fishing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 1.42× | |
| 02 | Sardinia | ~200K | 1.39× | |
| 03 | Tuscany | ~500K | 1.36× | |
| 04 | Liguria | ~200K | 1.22× | |
| 05 | Marche | ~200K | 1.14× | |
| 06 | Campania | ~800K | 1.13× | |
| 07 | Veneto | ~500K | 1.12× | |
| 08 | Puglia | ~500K | 1.12× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 10 | Trentino-Alto Adige/Südtirol | ~100K | 1.08× | |
| 11 | Lombardy | ~1M | 1.02× | |
| 12 | Lazio | ~700K | 0.97× | |
| 13 | Calabria | ~200K | 0.95× | |
| 14 | Emilia-Romagna | ~400K | 0.91× | |
| 15 | Abruzzo | ~100K | 0.91× | |
| 16 | Aosta Valley | ~10K | 0.86× | |
| 17 | Piedmont | ~400K | 0.82× | |
| 18 | Molise | ~20K | 0.82× | |
| 19 | Basilicata | ~40K | 0.79× | |
| 20 | Umbria | ~80K | 0.78× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 2.71× | ||
| 02 | Fishing techniques | Sports | 2.61× | ||
| 03 | Spearfishing | Sports | 2.40× | ||
| 04 | Fishing rod | Sports | 2.34× | ||
| 05 | Fishing tackle | Sports | 2.26× | ||
| 06 | Fishing bait | Pets & Animals | 2.16× | ||
| 07 | Kayak fishing | Sports | 2.13× | ||
| 08 | Fishing line | Sports | 2.08× | ||
| 09 | Angling | Sports | 2.08× | ||
| 10 | Fly fishing | Sports | 2.07× | ||
| 11 | Trout | Pets & Animals | 2.03× | ||
| 12 | Commercial fishing | Business & Career | 1.75× | ||
| 13 | Motorboat | Cars & Mobility | 1.72× | ||
| 14 | Chainsaw | Home & Garden | 1.65× | ||
| 15 | Bass fishing | Sports | 1.62× | ||
| 16 | Lawn mower | Home & Garden | 1.62× | ||
| 17 | Outdoors | Travel & Leisure | 1.58× | ||
| 18 | Drill | Home & Garden | 1.57× | ||
| 19 | Ski touring | Sports | 1.56× | ||
| 20 | Boating | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.12× | |
| Travelling | THRILL | 1.10× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Family Orientation | CONSERVATISM | 0.93× |
Fishing has an estimated audience of 6,049,607 people in Italy, concentrated in Lombardy and Campania.
35.9% of Fishing fans are female, 64.1% are male, with an average age of 44.6 years.
Fishing fans show strongest brand affinity for Boating (1.55×), Fishing rod (2.34×), and Wild fisheries (2.71×) over the country average.
Fishing fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~800K), and Sicilia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Fishing rod (2.34×), Wild fisheries (2.71×), Fly fishing (2.07×), and Spearfishing (2.4×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.