Fishing Audience in Canada
Fishing has an estimated audience of 4,701,389 people in Canada. 41.5% are female, 58.5% are male, average age 43.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Snowmobile, Wild fisheries, Wrench, Spearfishing, Motorhome.
The average Fishing fan in Canada is 43.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Snowmobile, Wild fisheries, Wrench, with strongest over-indexing on Snowmobile (1.7× the country average). Demographically, the Fishing audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Fishing fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.8 |
| Estimated audience size | 4,701,389 |
Audience persona
The typical Fishing fan in Canada is more male, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Snowmobile.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,658,300 | 1.35× |
| British Columbia | 862,499 | 1.23× |
| Alberta | 630,571 | 1.09× |
| Quebec | 595,635 | 0.53× |
| Manitoba | 224,893 | 1.28× |
| Saskatchewan | 153,623 | 1.03× |
| Nova Scotia | 140,478 | 1.0× |
| New Brunswick | 116,535 | 1.07× |
| Newfoundland and Labrador | 51,788 | 0.72× |
| Prince Edward Island | 17,165 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snowmobile | 1.7× | Cars & Mobility |
| Wild fisheries | 1.99× | Travel & Leisure |
| Wrench | 1.62× | Home & Garden |
| Spearfishing | 1.85× | Sports |
| Motorhome | 1.62× | Cars & Mobility |
| Dump truck | 1.53× | Cars & Mobility |
| Fishing tackle | 1.62× | Sports |
| RV park | 1.52× | Cars & Mobility |
| Bass fishing | 1.5× | Sports |
| Machine tool | 1.53× | Home & Garden |
| Fishing rod | 1.6× | Sports |
| Waterfowl | 1.84× | Pets & Animals |
| Drill bit | 1.66× | Home & Garden |
| Golf cart | 1.61× | Sports |
| Trailer (vehicle) | 1.51× | Cars & Mobility |
| Fishing techniques | 1.94× | Sports |
| Fishing line | 1.58× | Sports |
| Side by Side (UTV) | 1.97× | Cars & Mobility |
| Excavator | 1.6× | Cars & Mobility |
| Ice fishing | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Sports Activity | POWER | 1.15 |
| Urban Lifestyle | OPEN | 1.09 |
| Early Adopter Mentality | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
See Fishing audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does Fishing have in Canada?
Fishing has an estimated audience of 4,701,389 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Fishing fans?
41.5% of Fishing fans are female, 58.5% are male, with an average age of 43.8 years.
Which brands do Fishing fans like most?
Fishing fans show strongest brand affinity for Snowmobile (1.7×), Wild fisheries (1.99×), and Wrench (1.62×) over the country average.
Where do Fishing fans live in Canada?
Fishing fans in Canada are most concentrated in Ontario (reach 2,658,300), British Columbia (reach 862,499), and Alberta (reach 630,571). These three regions account for the largest share of the active audience.
What other brands do Fishing fans also like?
Beyond Fishing itself, the audience over-indexes on Wild fisheries (1.99×), Wrench (1.62×), Spearfishing (1.85×), and Motorhome (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.