A data profile of the people who buy, follow and care about Fishing in Canada — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 4,701,389 people in Canada.
The average Fishing fan in Canada is 43.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Snowmobile, Wild fisheries, Wrench, with strongest over-indexing on Snowmobile (1.7× the country average).
Demographically, the Fishing audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Fishing fan in Canada is more male, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Snowmobile.
The key figures that characterise the Fishing profile in Canada.
41.5% are female, 58.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.8 |
| Estimated audience size | 4,701,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fishing audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.35× | |
| 02 | Manitoba | ~200K | 1.28× | |
| 03 | British Columbia | ~900K | 1.23× | |
| 04 | Alberta | ~600K | 1.09× | |
| 05 | New Brunswick | ~100K | 1.07× | |
| 06 | Saskatchewan | ~200K | 1.03× | |
| 07 | Nova Scotia | ~100K | 1.00× | |
| 08 | Prince Edward Island | ~20K | 0.74× | |
| 09 | Newfoundland and Labrador | ~50K | 0.72× | |
| 10 | Quebec | ~600K | 0.53× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 1.99× | ||
| 02 | Side by Side (UTV) | Cars & Mobility | 1.97× | ||
| 03 | Fishing techniques | Sports | 1.94× | ||
| 04 | Ice fishing | Sports | 1.88× | ||
| 05 | Spearfishing | Sports | 1.85× | ||
| 06 | Waterfowl | Pets & Animals | 1.84× | ||
| 07 | Snowmobile | Cars & Mobility | 1.70× | ||
| 08 | Drill bit | Home & Garden | 1.66× | ||
| 09 | Wrench | Home & Garden | 1.62× | ||
| 10 | Motorhome | Cars & Mobility | 1.62× | ||
| 11 | Fishing tackle | Sports | 1.62× | ||
| 12 | Golf cart | Sports | 1.61× | ||
| 13 | Fishing rod | Sports | 1.60× | ||
| 14 | Excavator | Cars & Mobility | 1.60× | ||
| 15 | Fishing line | Sports | 1.58× | ||
| 16 | Dump truck | Cars & Mobility | 1.53× | ||
| 17 | Machine tool | Home & Garden | 1.53× | ||
| 18 | RV park | Cars & Mobility | 1.52× | ||
| 19 | Trailer (vehicle) | Cars & Mobility | 1.51× | ||
| 20 | Bass fishing | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.25× | |
| Sports Activity | POWER | 1.15× | |
| Urban Lifestyle | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Individualism | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.80× |
Fishing has an estimated audience of 4,701,389 people in Canada, concentrated in Ontario and British Columbia.
41.5% of Fishing fans are female, 58.5% are male, with an average age of 43.8 years.
Fishing fans show strongest brand affinity for Snowmobile (1.7×), Wild fisheries (1.99×), and Wrench (1.62×) over the country average.
Fishing fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Wild fisheries (1.99×), Wrench (1.62×), Spearfishing (1.85×), and Motorhome (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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