A data profile of the people who buy, follow and care about Fishing in Spain — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 3,658,091 people in Spain.
The average Fishing fan in Spain is 46.5 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Caza, Rural tourism, El Mundo (Colombia), with strongest over-indexing on Caza (4.92× the country average).
Demographically, the Fishing audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fishing fan in Spain is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Caza.
The key figures that characterise the Fishing profile in Spain.
37.6% are female, 62.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 46.5 |
| Estimated audience size | 3,658,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Fishing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 2.37× | |
| 02 | Balearic Islands | ~200K | 2.36× | |
| 03 | Catalonia | ~1M | 1.49× | |
| 04 | Comunidad Valenciana | ~400K | 1.06× | |
| 05 | Andalusia | ~700K | 1.04× | |
| 06 | Region of Murcia | ~100K | 0.99× | |
| 07 | Basque Autonomous Country | ~100K | 0.87× | |
| 08 | Community of Madrid | ~500K | 0.86× | |
| 09 | La Rioja | ~20K | 0.84× | |
| 10 | Cantabria | ~40K | 0.82× | |
| 11 | Navarre | ~40K | 0.81× | |
| 12 | Aragon | ~80K | 0.79× | |
| 13 | Principality of Asturias | ~60K | 0.75× | |
| 14 | Galicia | ~100K | 0.74× | |
| 15 | Extremadura | ~60K | 0.72× | |
| 16 | Castile and León | ~100K | 0.70× | |
| 17 | Castilla-La Mancha | ~100K | 0.70× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caza | Arts & Culture | 4.92× | ||
| 02 | Fox hunting | Sports | 3.42× | ||
| 03 | Wild fisheries | Travel & Leisure | 3.18× | ||
| 04 | RV park | Cars & Mobility | 3.09× | ||
| 05 | Spearfishing | Sports | 2.79× | ||
| 06 | Fishing rod | Sports | 2.37× | ||
| 07 | Austria | Travel & Leisure | 2.35× | ||
| 08 | Wall | Home & Garden | 2.19× | ||
| 09 | Soldering iron | Home & Garden | 1.86× | ||
| 10 | Drill | Home & Garden | 1.79× | ||
| 11 | Mobile home | Cars & Mobility | 1.76× | ||
| 12 | Mediterraneo | Movies & TV | 1.73× | ||
| 13 | Boating | Travel & Leisure | 1.69× | ||
| 14 | Rural tourism | Travel & Leisure | 1.66× | ||
| 15 | El Mundo (Colombia) | News | 1.56× | ||
| 16 | Outdoor enthusiast | Sports | 1.54× | ||
| 17 | Home Interior Design | Home & Garden | 1.54× | ||
| 18 | Creative Commons | Technology & Electronics | 1.54× | ||
| 19 | Fish | Pets & Animals | 1.51× | ||
| 20 | Home construction | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Career Orientation | POWER | 1.21× | |
| Luxury Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.98× | |
| Extroversion | THRILL | 0.98× |
Fishing has an estimated audience of 3,658,091 people in Spain, concentrated in Catalonia and Andalusia.
37.6% of Fishing fans are female, 62.4% are male, with an average age of 46.5 years.
Fishing fans show strongest brand affinity for Caza (4.92×), Rural tourism (1.66×), and El Mundo (Colombia) (1.56×) over the country average.
Fishing fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~700K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Rural tourism (1.66×), El Mundo (Colombia) (1.56×), Fish (1.51×), and Fox hunting (3.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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