Rascasse Audience Intelligence

Rural tourism Audience in Spain

A data profile of the people who buy, follow and care about Rural tourism in Spain — modelled from more than twelve digital signal sources. Rural tourism has an estimated audience of 6,294,425 people in Spain.

#294among Topic in Spain#40in Travel & Leisure

The average Rural tourism fan in Spain is 45.0 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural tourism profile in Spain.

Audience size
6.3M
in Spain
Gender
62.6%♀
37.4% male
Age
45.0
average years
Country rank
#438
Topic in Spain
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural tourism fans

62.6% are female, 37.4% are male, average age 45.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Rural tourism audience in Spain
MetricValue
Female62.6%
Male37.4%
Average age45.0
Estimated audience size6,294,425
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Rural tourism audience in Spain
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4928%
50+31%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Rural tourism audience comes from Spain.

Worldwide audience distribution share by country for Rural tourism
CountryShare
Italy18.9%
Spain14.8%
Brazil11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural tourism audience in Spain is strongest.

Fig. 05

Top regions by affinity

Rural tourism fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~90K1.18×
02Navarre~90K1.17×
03Principality of Asturias~200K1.07×
04Region of Murcia~200K1.03×
05Aragon~200K1.03×
06Castilla-La Mancha~300K1.00×
07Balearic Islands~200K1.00×
08Castile and León~300K0.98×
09Canary Islands~300K0.96×
10Galicia~300K0.96×
11Basque Autonomous Country~200K0.96×
12Comunidad Valenciana~700K0.92×
13Andalusia~1M0.91×
14Catalonia~1M0.91×
15Community of Madrid~1M0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Spain

See Rural tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Rural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →